Content from our thought leader

Susan Billinge

Give us back our Marbles, implores cheeky outdoor ad

Give us back our Marbles, implores cheeky outdoor ad

Today's top stories including Elgin Marbles campaigners launch provocative outdoor ad, PepsiMoji global campaign rolls out, plus Euro 2016 campaign round-up.

Kickstarter campaign wants to replace tube ads with cat pics

Kickstarter campaign wants to replace tube ads with cat pics

Today's top stories including, nine-week old New Day paper set to close on Friday, Kickstarter campaign wants to replace tube ads with cat pics, plus Beyoncé, Radiohead and the art of the explosive album drop.

The e-motional economy

The e-motional economy

Today's top stories including Supermarket price war hits Sainsbury's profits, a glimpse at the future of sex, plus UK content marketing spend predicted to more than double by 2020.

Gary Lineker strips for Leicester City in Walkers crisps ad

Gary Lineker strips for Leicester City in Walkers crisps ad

Today's top stories including Gary Lineker strips for Leicester City in Walkers ad, WPP confirms search has begun for Sorrell's successor, plus Starbucks faces $5m lawsuit for "deceiving" customers over the size of its iced drinks.

VR is dead. Long live VR.

VR is dead. Long live VR.

Today's top stories including Harvey Nichols' Vogue UK ad stars 100-year-old fashion model, Coke faces UK sales slump, plus VR is dead, long live VR.

Mars Temptations' 'talking cat collar'

Mars Temptations' 'talking cat collar'

Today's top stories including Home Office seeks agency for £60m anti-extremism initiative, Facebook and Twitter gear up for live video battle, plus Mars Temptations' "talking cat collar".

YouTube launches six-second Bumper Ads

YouTube launches six-second Bumper Ads

Today's top stories including Apple reports first sales drop in 13 years, Argos' Black Friday ad banned and YouTube launches six-second Bumper Ads.

Tesco introduces IFTTT shopping lists

Tesco introduces IFTTT shopping lists

Today's top stories including UK adspend hits £20 billion, Toronto Film Festival runs interactive video on Instagram, plus Tesco's IFTTT drive.

Idris Elba wants to make your dreams come true

Idris Elba wants to make your dreams come true

Today's top stories including Idris Elba wants to make your dreams come true and Amnesty International's gay turtles are fighting homophobia in Turkey.

A tribute to Prince

A tribute to Prince

Today's top stories including Google parent Alphabet hit by traffic costs, plus a tribute to Prince.

Burger King becomes Burger Queen in Royal birthday rebrand

Burger King becomes Burger Queen in Royal birthday rebrand

Today's top stories including Ikea repeats safety warning after another death and Burger King becomes Burger Queen in Royal birthday rebrand.

Mobile advertising plays with Shazam for Brands

Mobile advertising plays with Shazam for Brands

Today's top stories including Airbnb targets families for the first time with 'Live There' campaign, mobile advertising plays with Shazam for Brands, plus Chanel, Starbucks and Cartier most popular brands among China's middle class.

Coke Zero is getting a new name

Coke Zero is getting a new name

Today's top stories including Dentsu Aegis Network plans UK agency with people from disadvantaged backgrounds, Coke Zero gets a new name, and Pret launches campaign to drive veggie sales on the back of avocado frenzy.

KFC Australia apologises over misjudged tweet

KFC Australia apologises over misjudged tweet

Today's top stories including online ad viewability 'at highest level in 18 months', KFC Australia apologises over misjudged tweet, plus Labour bans £30,000 McDonald's stand from annual conference.

Ryan Reynolds fronts BT 'behind the scenes' ad

Ryan Reynolds fronts BT 'behind the scenes' ad

Today's top stories including Ryan Reynolds fronts BT 'behind the scenes' ad, plus which firms have the best reputation among the UK public?

Coca-Cola is giving away thousands of Euro 2016 tickets

Coca-Cola is giving away thousands of Euro 2016 tickets

Today's top stories including Coca-Cola to give away thousands of Euro 2016 tickets, agencies accuse BrewDog of exploitative behaviour and Coty launches global review.

An idiot's guide to Twitter

An idiot's guide to Twitter

Today's top stories including ad banned for linking gambling to sexual success, Maggie Philbin tells adland to invest in STEM talent, plus an idiot's guide to Twitter.

Snapchat 'increasingly important' for Asos shoppers

Snapchat 'increasingly important' for Asos shoppers

Today's top stories including Snapchat is 'increasingly important' for Asos customers, Asda hands £95m media and creative to Publicis Groupe, and why Nationwide's move into behavioural biometrics could revolutionise digital banking.

Jaguar Land Rover considers Uber car-sharing service

Jaguar Land Rover considers Uber car-sharing service

Today's top stories including Daily Mail eyes bid for Yahoo and Jaguar Land Rover considers Uber car-sharing service.

Kanye West's fashion partner teams up with Ikea

Kanye West's fashion partner teams up with Ikea

Today's top stories including Ikea signs up Kanye West's fashion partner, plus Moneysupermarket's Dave, Colin and Gary perform "epic dance-off".

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free