Content from our thought leader

Loulla-Mae Eleftheriou-Smith

Coke launches 'Reasons To Believe' campaign to promote positivity

Coke launches 'Reasons To Believe' campaign to promote positivity

Coca-Cola has today launched a 'Reasons To Believe' campaign that aims to show itself as a brand that "promotes optimism and happiness".

Oxfam launches 'Lift lives for good' fundraising campaign

Oxfam launches 'Lift lives for good' fundraising campaign

Oxfam has today launched a fundraising campaign, "Lift lives for good," to highlight the difference made to people's lives through the charity's long-term development projects.

Fake beans 'Haynes' proves not for astronauts in outer-space monster rampage

Fake beans 'Haynes' proves not for astronauts in outer-space monster rampage

A fake ad for 'Haynes' beans shows the dangers of eating such high-in-fibre food when you're an astronaut trying to hide from a moon monster that's just squished your fellow explorers.

Marketing's top 10 stories of the year - according to you

Marketing's top 10 stories of the year - according to you

At Marketing we endeavour to bring you the biggest stories in our industry as they happen.

Old Spice Guy Isaiah Mustafa on James Bond, losing his voice and never wearing a shirt

Old Spice Guy Isaiah Mustafa on James Bond, losing his voice and never wearing a shirt

As films start to roll out from Old Spice's UK Gentle Man Hun, ever-shirtless Old Spice Guy Isaiah Mustafa talks to Marketing about his ideal British gentlemen, wearing scarves and sashes but no shirts, and that komodo dragon ad.

Britvic names ex-Diageo marketer Matt Barwell as CMO

Britvic names ex-Diageo marketer Matt Barwell as CMO

Britvic has hired former Diageo marketing director Matt Barwell as its new chief marketing officer.

Thomas Cook 'determined' to win battle for consumer attention at Christmas

Thomas Cook 'determined' to win battle for consumer attention at Christmas

Thomas Cook is readying the launch of a £10m campaign to go live on Boxing Day, as the brand's marketing director Mike Hoban vies for consumers' attention in the most important marketing period of the year for the travel industry.

BlackBerry appoints new marketing chief to drive growth

BlackBerry appoints new marketing chief to drive growth

BlackBerry, the ailing mobile phone company, has made two senior appointments to drive the company's strategy, marketing and operations, as the company attempts to return to its business "roots".

Festive app downloaders warned to protect private information

Festive app downloaders warned to protect private information

Consumers are being urged to protect their personal information when downloading mobile apps ahead of Christmas Day, the busiest day of the year for downloads.

Thomson brings out Simon the Ogre to show 'restorative' powers of its holidays

Thomson brings out Simon the Ogre to show 'restorative' powers of its holidays

Thomson Holidays, the TUI Travel-owned travel brand, is launching an "epic" marketing campaign demonstrating the importance of taking holidays, in a bid to challenge consumers' perceptions of the travel brand.

Solitary teen makes family cry with home-made iPhone film

Solitary teen makes family cry with home-made iPhone film

A solitary teenager, corralled by his family for appearing to spend too much time on his phone, wows his family on Christmas day with an emotional outpouring recorded and edited on his iPhone 5.

Burberry creates digitally enhanced beauty store

Burberry creates digitally enhanced beauty store

Burberry has opened The Burberry Beauty Box, a new retail concept housed in Covent Garden that uses personalised physical and digital experiences.

Airbnb transforms homes into bird houses in debut campaign

Airbnb transforms homes into bird houses in debut campaign

From New Orleans to New Jersey, Iceland to Ireland, Portugal to the Philippines, nothing travels quite like a bird.

Mars cuts back chocolate bar size but keeps price up

Mars cuts back chocolate bar size but keeps price up

Mars has cut the size of its Mars and Snickers bars by 10% in a bid to meet its calorie commitments as part of the government's Responsibility Deal, but has opted not to reduce the price.

Bitcoin startup Coinbase raises $25m in funding

Bitcoin startup Coinbase raises $25m in funding

Bitcoin start-up Coinbase, a company which lets people trade in virtual currency Bitcoins through its online wallet, has found $25m (£15.3m) backing from a venture capital firm.

Post Office reminds people of Christmas post dates with Vine

Post Office reminds people of Christmas post dates with Vine

The Post Office has turned to Twitter video platform Vine to remind people of the last posting dates before Christmas and to offer gift wrapping tips for presents being sent to loved ones.

What do Jesus, Mother Theresa, Gandhi and an unemployed Swedish guy have in common?

What do Jesus, Mother Theresa, Gandhi and an unemployed Swedish guy have in common?

They all save lives, but some find it easier than others. The Swedish guy just "clicked on a banner".

Snapchat raises another $50m despite no revenue

Snapchat raises another $50m despite no revenue

Snapchat, the time-restricted photo messaging service, has raised a further $50m from investors, despite never having turned a profit.

UK shoppers' online spending up 16%

UK shoppers' online spending up 16%

UK shoppers spent an average of £1,175 online each last year, up 16% on the previous year, according to data from Ofcom.

Barclays to end sponsorship of Boris bikes

Barclays to end sponsorship of Boris bikes

Barclays will not be renewing its sponsorship of the Mayor of London's cycle-hire scheme after a mutual agreement not to extend the deal.

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