Content from our thought leader

Loulla-Mae Eleftheriou-Smith

Coa-Cola: launches Reasons To Believe campiagn

Coke launches 'Reasons To Believe' campaign to promote positivity

Coca-Cola has today launched a 'Reasons To Believe' campaign that aims to show itself as a brand that "promotes optimism and happiness".

Oxfam: launches its Lift lives for good campaign

Oxfam launches 'Lift lives for good' fundraising campaign

Oxfam has today launched a fundraising campaign, "Lift lives for good," to highlight the difference made to people's lives through the charity's long-term development projects.

Monster attack: ad for Haynes fake beans brand has astronauts in peril

Fake beans 'Haynes' proves not for astronauts in outer-space monster rampage

A fake ad for 'Haynes' beans shows the dangers of eating such high-in-fibre food when you're an astronaut trying to hide from a moon monster that's just squished your fellow explorers.

Coke: Marketing's most-read story of 2013

Marketing's top 10 stories of the year - according to you

At Marketing we endeavour to bring you the biggest stories in our industry as they happen.

Old Spice Guy Isaiah Mustafa on James Bond, losing his voice and never wearing a shirt

As films start to roll out from Old Spice's UK Gentle Man Hun, ever-shirtless Old Spice Guy Isaiah Mustafa talks to Marketing about his ideal British gentlemen, wearing scarves and sashes but no shirts, and that komodo dragon ad.

Matt Barwell (pic Steve Orino)

Britvic names ex-Diageo marketer Matt Barwell as CMO

Britvic has hired former Diageo marketing director Matt Barwell as its new chief marketing officer.

Thomas Cook: James Nesbitt stars in travel group's latest campaign

Thomas Cook 'determined' to win battle for consumer attention at Christmas

Thomas Cook is readying the launch of a £10m campaign to go live on Boxing Day, as the brand's marketing director Mike Hoban vies for consumers' attention in the most important marketing period of the year for the travel industry.

BlackBerry: announces new hires

BlackBerry appoints new marketing chief to drive growth

BlackBerry, the ailing mobile phone company, has made two senior appointments to drive the company's strategy, marketing and operations, as the company attempts to return to its business "roots".

Mobile downloads: users warned to protect private information

Festive app downloaders warned to protect private information

Consumers are being urged to protect their personal information when downloading mobile apps ahead of Christmas Day, the busiest day of the year for downloads.

Thomson: rolls out Simon the Ogre campaign

Thomson brings out Simon the Ogre to show 'restorative' powers of its holidays

Thomson Holidays, the TUI Travel-owned travel brand, is launching an "epic" marketing campaign demonstrating the importance of taking holidays, in a bid to challenge consumers' perceptions of the travel brand.

Apple: misunderstood by TBWA\Media Arts lab

Solitary teen makes family cry with home-made iPhone film

A solitary teenager, corralled by his family for appearing to spend too much time on his phone, wows his family on Christmas day with an emotional outpouring recorded and edited on his iPhone 5.

Burberry: opens store in Covent Garden

Burberry creates digitally enhanced beauty store

Burberry has opened The Burberry Beauty Box, a new retail concept housed in Covent Garden that uses personalised physical and digital experiences.

Airbnb transforms homes into bird houses in debut campaign

From New Orleans to New Jersey, Iceland to Ireland, Portugal to the Philippines, nothing travels quite like a bird.

Mars: 'work rest and play' TV ad

Mars cuts back chocolate bar size but keeps price up

Mars has cut the size of its Mars and Snickers bars by 10% in a bid to meet its calorie commitments as part of the government's Responsibility Deal, but has opted not to reduce the price.

Bitcoins: Coinbase claims more than 600,000 consumer Bitcoin wallets on its service

Bitcoin startup Coinbase raises $25m in funding

Bitcoin start-up Coinbase, a company which lets people trade in virtual currency Bitcoins through its online wallet, has found $25m (£15.3m) backing from a venture capital firm.

Post Office reminds people of Christmas post dates with Vine

The Post Office has turned to Twitter video platform Vine to remind people of the last posting dates before Christmas and to offer gift wrapping tips for presents being sent to loved ones.

What do Jesus, Mother Theresa, Gandhi and an unemployed Swedish guy have in common?

They all save lives, but some find it easier than others. The Swedish guy just "clicked on a banner".

Snapchat: raises $50m

Snapchat raises another $50m despite no revenue

Snapchat, the time-restricted photo messaging service, has raised a further $50m from investors, despite never having turned a profit.

Online shopping: expected to total £2.9bn in the UK this month

UK shoppers' online spending up 16%

UK shoppers spent an average of £1,175 online each last year, up 16% on the previous year, according to data from Ofcom.

Boris bike: Barclays to end sponsorship of London's cycle-hire scheme

Barclays to end sponsorship of Boris bikes

Barclays will not be renewing its sponsorship of the Mayor of London's cycle-hire scheme after a mutual agreement not to extend the deal.


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