Coca-Cola has today launched a 'Reasons To Believe' campaign that aims to show itself as a brand that "promotes optimism and happiness".
Oxfam has today launched a fundraising campaign, "Lift lives for good," to highlight the difference made to people's lives through the charity's long-term development projects.
A fake ad for 'Haynes' beans shows the dangers of eating such high-in-fibre food when you're an astronaut trying to hide from a moon monster that's just squished your fellow explorers.
At Marketing we endeavour to bring you the biggest stories in our industry as they happen.
As films start to roll out from Old Spice's UK Gentle Man Hun, ever-shirtless Old Spice Guy Isaiah Mustafa talks to Marketing about his ideal British gentlemen, wearing scarves and sashes but no shirts, and that komodo dragon ad.
Britvic has hired former Diageo marketing director Matt Barwell as its new chief marketing officer.
Thomas Cook is readying the launch of a £10m campaign to go live on Boxing Day, as the brand's marketing director Mike Hoban vies for consumers' attention in the most important marketing period of the year for the travel industry.
BlackBerry, the ailing mobile phone company, has made two senior appointments to drive the company's strategy, marketing and operations, as the company attempts to return to its business "roots".
Consumers are being urged to protect their personal information when downloading mobile apps ahead of Christmas Day, the busiest day of the year for downloads.
Thomson Holidays, the TUI Travel-owned travel brand, is launching an "epic" marketing campaign demonstrating the importance of taking holidays, in a bid to challenge consumers' perceptions of the travel brand.
A solitary teenager, corralled by his family for appearing to spend too much time on his phone, wows his family on Christmas day with an emotional outpouring recorded and edited on his iPhone 5.
Burberry has opened The Burberry Beauty Box, a new retail concept housed in Covent Garden that uses personalised physical and digital experiences.
From New Orleans to New Jersey, Iceland to Ireland, Portugal to the Philippines, nothing travels quite like a bird.
Mars has cut the size of its Mars and Snickers bars by 10% in a bid to meet its calorie commitments as part of the government's Responsibility Deal, but has opted not to reduce the price.
Bitcoin start-up Coinbase, a company which lets people trade in virtual currency Bitcoins through its online wallet, has found $25m (£15.3m) backing from a venture capital firm.
The Post Office has turned to Twitter video platform Vine to remind people of the last posting dates before Christmas and to offer gift wrapping tips for presents being sent to loved ones.
They all save lives, but some find it easier than others. The Swedish guy just "clicked on a banner".
Snapchat, the time-restricted photo messaging service, has raised a further $50m from investors, despite never having turned a profit.
UK shoppers spent an average of £1,175 online each last year, up 16% on the previous year, according to data from Ofcom.
Barclays will not be renewing its sponsorship of the Mayor of London's cycle-hire scheme after a mutual agreement not to extend the deal.