Research has shown that brand share bears little relationship to the segments brands might be trying to attract.
We should nurture a workplace culture where people can call out inappropriate actions with the aim that everyone feels that they belong and can therefore fulfil their potential
There is good reason why the entire business needs to be focused on marketing effectiveness, not simply the marcomms team
Crafting a strong, effective media plan is not about backing one thing over another, you have to challenge everything, including yourself, and create a balance
When it comes to achieving transformation, there is one route to it that carves through all others, says MediaCom's chief transformation officer.
There is great value in finding the right start-up for your business, but in order to do so, you need the right approach, says MediaCom's chief transformation officer.
There's no need to fear how artificial intelligence, programmatic and other technologies are disrupting the media landscape. Instead, we should welcome challenges to the status quo and old habits, Sue Unerman explains.
Understanding how our brains compare with machines when making split-second judgments is crucial.
MediaCom's CSO says media planning must balance brand and response advertising
Boy George was amazing at MediaCom's Cannes event. In a talk with Steve Allan, MediaCom's worldwide chief executive, he said: "I say to my niece, we had selfies in my day. It's just that you had to get dressed up, get on the bus (in fear of being beaten up if you were dressed like me), go to the train station and take them in a photo booth."
"I think there needs to be a meeting to set an agenda for more meetings about meetings" - Jonah Goldberg.
In June, Google Firestarters invited seven planners to talk about the most useful thing they had learned in their careers.
Hey, moneymakers, leave the kids alone.
Zombies are invading Cannes this year courtesy of MediaCom's partnership with AMC.
My regular readers will be aware of the reasons that I missed Google's annual Zeitgeist festival again.
The 3 essential components of a brilliant strategy are Tactics, Tactics and Tactics.
Have you ever been in a meeting where you felt unable to say what you were really thinking because you knew that it would be unpopular?
MediaCom's chief strategist gets down with the kids and Snapchat.
The inflection point is the time in the life of a business when its fundamentals are about to change. Ex-chair of Intel Andrew Grove says "when a company faces an inflection point its future might literally be at stake - the proper response leads to sustained growth, while inappropriate reactions often lead to obsolescence."