Content from our thought leader

Sue Unerman

Sue Unerman is the chief strategy officer at MediaCom. 

Media's existential threat?

Media's existential threat?

There's no need to fear how artificial intelligence, programmatic and other technologies are disrupting the media landscape. Instead, we should welcome challenges to the status quo and old habits, Sue Unerman explains.

How do we decide which decisions to leave in the hands of robots?

How do we decide which decisions to leave in the hands of robots?

Understanding how our brains compare with machines when making split-second judgments is crucial.

Good advertising is a feat of balance

Good advertising is a feat of balance

MediaCom's CSO says media planning must balance brand and response advertising

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