Content from our thought leader

Sue Unerman

Sue Unerman is the chief strategy officer at MediaCom. 

The best marketing comes from businesses that commit

The best marketing comes from businesses that commit

There is good reason why the entire business needs to be focused on marketing effectiveness, not simply the marcomms team

When it comes to media plans, don't gamble

When it comes to media plans, don't gamble

Crafting a strong, effective media plan is not about backing one thing over another, you have to challenge everything, including yourself, and create a balance

Media's existential threat?

Media's existential threat?

There's no need to fear how artificial intelligence, programmatic and other technologies are disrupting the media landscape. Instead, we should welcome challenges to the status quo and old habits, Sue Unerman explains.

How do we decide which decisions to leave in the hands of robots?

How do we decide which decisions to leave in the hands of robots?

Understanding how our brains compare with machines when making split-second judgments is crucial.

Good advertising is a feat of balance

Good advertising is a feat of balance

MediaCom's CSO says media planning must balance brand and response advertising

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