Content from our thought leader

Laurence Green

Laurence Green is executive partner at MullenLowe London.

Your customer is Homer Simpson

Your customer is Homer Simpson

MullenLowe's executive partner recommends resolving not to make mistakes in the first place in 2021 – rather than improving anything.

What does "marketing"  actually mean and what is it for?

What does "marketing" actually mean and what is it for?

It's a straightforward enough question, but not one many of us dwell on for too long as we race toward execution. This means we lead perilous professional lives in comparison to our colleagues in finance, sales and beyond, with their more concrete sense of self.

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