Content from our thought leader

James Swift

Features editor

James Swift is features editor of Campaign. Contact him at or 020 8267 4732.  

High tech meets high fashion, Millennial-style

Kate Unsworth encapsulates the Millennial spirit with a company that aims to address our obsession with technology, build a trustworthy brand and do good at the same time

Y&R New Zealand is top of the shops at D&AD Awards

Burger King was the most awarded client at this year's show

CAA's Jae Goodman has a 'solution to the end of interruptive advertising'

When the co-CCO joined CAA 10 years ago, it was before branded content was fashionable. He talks about finally being taken seriously

Susan Credle.

FCB's Credle: 'If you let people fail, they get better'

The global CCO talks about changing agency culture, being a woman in a boys' club and paying for creativity

Sorrell on his pay packet: 'This is the way to do it'

At Advertising Week London, the WPP CEO reviewed his record of success growing the business

Study reveals low trust in media agencies

Almost a third of advertisers rate trust levels with media agencies as low or very low in the wake of the rebate scandal that broke ast year

JWT CEO: 'Diversity and inclusion will be at the top of my agenda'

Tamara Ingram, at a screening of the agency's new "Her Story" documentary, says, "Companies don't value women enough"

Ingram thanks Martinez's 'energy and commitment' in JWT email

First words from new CEO include praise for ousted predecessor, no mention of lawsuit

JWT's new global CEO: A force of nature

Tamara Ingram has been appointed global CEO J. Walter Thompson in the wake of a discrimination lawsuit that eliminated her predecessor, Gustavo Martinez. What can the agency expect from its new chief?

Wieden & Kennedy tries limiting work hours

The London office of "Weekend & Kennedy" is trying to do something about its reputation as a sweatshop

180LA scores creative hire after Cannes awards stunt

The agency entered a recruitment ad for awards at last year's Cannes Lions

Helen Mirren returns for L'Oreal and says, 'We've still got it'

The UK campaign promotes the company's latest skincare innovation, Age Perfect Golden Age

Volkswagen seeks to rebuild trust with new brand campaign

DDB Berlin steered the Europe-wide push

Heineken's 'Moderate Drinkers Wanted' TV ad.

Drink less and women will like you more, says Heineken

Publicis Italy created "Moderate Drinkers Wanted," which will air in 30 markets worldwide

IPG scoops global Wimbledon prize to promote tennis championships

McCann London will lead the initiative after IPG won the pitch against WPP, IMG and BBH

FCB Inferno picks up global BMW brief

The agency will create a campaign for the automaker's xDrive

Protein World returns with global TV campaign

The company's weight-loss messages have roiled critics on both sides of the Atlantic, who accuse them of body-shaming

John Cleese back as Basil Fawlty in new Specsavers ad

The comedian demonstrates the importance of seeing clearly in UK campaign

German supermarket Edeka tugs heartstrings with controversial Christmas ad

One grandpa goes to extreme lengths to get his family to visit him. Is the result touching or appalling?

Naomi Campbell stars in Burberry Christmas campaign.

Burberry makes UK customers stars in their own fashion campaign

The Burberry Booth lets shoppers join the apparel brand's "Billy Elliot" holiday theme


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