Content from our thought leader

Kim Benjamin

Brand Slam: Schweppes vs Fentimans

Brand Slam: Schweppes vs Fentimans

The soft-drinks brands have been staging immersive cocktail experiences to reflect their heritage and taste.

Brand Slam: Mastercard vs Klarna

Brand Slam: Mastercard vs Klarna

The financial services brands are banking on music, fashion and cars to engage with consumers.

Brand Slam: BrewDog vs Guinness

Brand Slam: BrewDog vs Guinness

Beer brands are staging activations themed around pop-up bars and football.

Microsoft is encouraging girls to express creativity through technology
Apple marks International Women's Day with skills series

Apple marks International Women's Day with skills series

Sessions focus on inspirational creatives.

Invnt builds on storytelling services with Folk Hero acquisition

Invnt builds on storytelling services with Folk Hero acquisition

New York-based Folk Hero works with brands across fashion, lifestyle and financial services.

London Eye marks birthday celebrations with themed pods

London Eye marks birthday celebrations with themed pods

Experiences include elevated pub and sky-high disco.

Cadbury partners John Lewis for Easter retro video store

Cadbury partners John Lewis for Easter retro video store

Shoppers will be able to browse titles available on Creme Egg's new video platform.

UK Advertising Export Group to showcase UK's strengths to international audience

UK Advertising Export Group to showcase UK's strengths to international audience

Group is backed by industry bodies including AA, IPA and DMA.

Brand Slam: Disney vs Warner Bros

Brand Slam: Disney vs Warner Bros

Entertainment companies' techniques to engage fans include exhibitions and live experiences based on popular movies.

Barbour and National Trust highlight conservation issues

Barbour and National Trust highlight conservation issues

Series of talks is taking place at John Lewis London flagship store.

Harvey Nichols stages immersive circus show

Harvey Nichols stages immersive circus show

Show will feature virtual reality.

Brand Slam: Samsung vs BT

Brand Slam: Samsung vs BT

Both brands are taking technology to next level with activations featuring drones.

Brand Slam: Guinness vs Jameson

Brand Slam: Guinness vs Jameson

Irish stout and whiskey brands have devised activations themed around food and music.

Vodafone unveils Christmas tree with digital effects to bring rewards scheme to life
Tesco hosts activation with taste of Christmas past, present and future

Tesco hosts activation with taste of Christmas past, present and future

Event continues supermarket's 100th-anniversary celebrations.

Selfridges invites shoppers to experience the best of Instagram fashion and style
Deliveroo is creating a cashpoint that will dish out bacon sarnies

Deliveroo is creating a cashpoint that will dish out bacon sarnies

Activation is timed to coincide with 'most hungover day of year'.

How to make experiences count - and last

How to make experiences count - and last

Experiential marketing builds communities, shifts perceptions and is authentic. How best can brands tap into its potential?

Brand Slam: Adidas versus Nike

Brand Slam: Adidas versus Nike

With Adidas' new Oxford Street flagship store opening and promising to be a 'home for creativity', Campaign looks at what the brand and its rival Nike have to offer when it comes to experiential.

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