Content from our thought leader

Kim Benjamin

River Island showcases first homeware collection with pop-up
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River Island showcases first homeware collection with pop-up

Inaugural collection is organised into three themes, while guests can also join talks and workshops.

Moma pop-up celebrates oat-based dishes
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Moma pop-up celebrates oat-based dishes

Guests will sit down to an eight-course tasting menu and get to take home recipes and Moma samples.

Gousto to stage 'chefless' cooking experience
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Gousto to stage 'chefless' cooking experience

After embarking on a gastronomical tour, diners will be challenged to create a meal from fresh ingredients.

How Lynx is challenging stereotyping among the younger generation
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How Lynx is challenging stereotyping among the younger generation

Unilever deodorant brand Lynx launched a clothing pop-up store to highlight how young people can be held back by stereotyping and labels.

Why O2 is tempting Londoners with a giant wall of free sweets
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Why O2 is tempting Londoners with a giant wall of free sweets

O2 is building a five-metre high wall stacked with sweets in London's South Bank.

Goose Island to stage London party
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Goose Island to stage London party

Chicago craft beer brand Goose Island is hosting its 'Block Party' in London for the third time.

How Glenmorangie is transforming whisky casks into luxury items
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How Glenmorangie is transforming whisky casks into luxury items

Glenmorangie, the single malt Scotch whisky brand, is unveiling the latest edition of its 'Beyond the Cask' initiative, where used casks are given a new lease of life.

How Volvo, Samsung and Sharp's Brewery focused on family and food at this year's Big Feastival
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How Volvo, Samsung and Sharp's Brewery focused on family and food at this year's Big Feastival

Generating energy for a dance floor, a Tim Peake VR experience and food and beer pairings were some of the brand activations at this year's Big Feastival. The festival, which has been running for seven years, is hosted by ex-Blur bassist Alex James at his sprawling farm near Kingham in Oxfordshire. Campaign rounds up some of the top experiences.

Brand slam: Hearst vs Condé Nast
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Brand slam: Hearst vs Condé Nast

The rival magazine publishers are bringing their popular glossy titles to life for readers with fun and glamorous pop-up cafes, festivals and exhibitions.

Deliveroo to stage sky-high dining experience
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Deliveroo to stage sky-high dining experience

Deliveroo, the online food delivery company, is inviting Londoners to eat for free while suspended in the sky.

Why Kopparberg is building a 'mountain' in London
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Why Kopparberg is building a 'mountain' in London

Cider brand Kopparberg is inviting people to climb a snow-capped mountain complete with alpine scenery and live music.

Harper's Bazaar celebrates women in the art world with series of events
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Harper's Bazaar celebrates women in the art world with series of events

Harper's Bazaar, the Hearst-owned title, is staging exhibitions, talks and a curator's tour to showcase the achievements and talents of women in the art industry.

Maker's Mark brings bourbon to life with wax and wood workshops
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Maker's Mark brings bourbon to life with wax and wood workshops

Maker's Mark, the Edrington Beam-Suntory bourbon brand, is launching a series of workshops for bartenders to highlight the handcrafted story behind the whisky.

How Cosmopolitan and Lancôme are helping you find a summer romance
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How Cosmopolitan and Lancôme are helping you find a summer romance

Cosmopolitan, the Hearst magazine title, has teamed up with Lancôme to host a match-making event featuring a DJ and some daring challenges.

Campo Viejo to host series of supper clubs
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Campo Viejo to host series of supper clubs

Campo Viejo, the Pernod Ricard-owned brand, is throwing open the doors to its 'Casa Campo Viejo', a Spanish-themed dining experience.

How Ginsters is giving Londoners a taste of Cornwall
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How Ginsters is giving Londoners a taste of Cornwall

Ginsters of Cornall, the pasty producer, is inviting Londoners to experience the best of Cornish hospitality at a picnic-themed celebration.

Young people accuse brands of exploiting working-class culture
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Young people accuse brands of exploiting working-class culture

More than half of 18- to 30-year-olds believe brands are glorifying elements of their identity and sanitising their culture to appeal to mainstream audiences, according to a survey of more than 2,000 people.

Brand slam: Airbnb versus Uber
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Brand slam: Airbnb versus Uber

The sharing economy platforms are tapping into music, food and sport with their events, as well as partnering with other brands.

Brand slam: Pimm's vs Aperol
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Brand slam: Pimm's vs Aperol

The rival brands are wooing summer drinkers with events capitalising on the sunshine and their respective British and Italian heritage.

How British Airways aims to take festival-goers 'beyond the clouds'
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How British Airways aims to take festival-goers 'beyond the clouds'

British Airways is bringing the holiday vibe to festival goers at this year's Isle of Wight Festival, with an immersive holiday and music-themed experience.

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