Content from our thought leader

Kim Benjamin

River Island opens pop-up to showcase Caroline Flack collection
Share

River Island opens pop-up to showcase Caroline Flack collection

Event is taking place over two days.

Taco Bell to open Mexican-themed resort
Share

Taco Bell to open Mexican-themed resort

Hotel launches in August.

Krispy Kreme opens swinging 60s bar
Share

Krispy Kreme opens swinging 60s bar

Event marks launch of 'American pie' doughnuts and desserts range.

Nars unveils sensory-themed pop-up
Share

Nars unveils sensory-themed pop-up

Activation celebrates 20 years of brand's blusher.

Airbnb offers overnight stay in original Spice Girls bus
Share

Airbnb offers overnight stay in original Spice Girls bus

Experience ties in with Spice Girls concert at Wembley.

Ebay pop-up lends helping hand to small businesses
Share

Ebay pop-up lends helping hand to small businesses

Store in Wolverhampton is open for one month.

Extinction Rebellion climate activists target ad industry
Share

Extinction Rebellion climate activists target ad industry

Campaign group writes open letter urging industry to act on climate destruction.

This Morning Live expands for 2019 with evening events
Share

This Morning Live expands for 2019 with evening events

Festival is being delivered by Media 10 at NEC Birmingham.

Co-op to invest in community gyms made from melted-down knives
Share

Co-op to invest in community gyms made from melted-down knives

Brand has partnered anti-knife-crime organisation Steel Warriors.

Subway picks Above & Beyond for UK ad account
Share

Subway picks Above & Beyond for UK ad account

Brand previously worked with McCann London.

Seizing the mobile moment
Share

Seizing the mobile moment

How best can brands take advantage of mobile technology to meet and exceed consumers' expectations? George P. Johnson, Diageo, RBS and Seatfrog dived into the debate

Shishir Patel joins Ogilvy as executive creative director
Share

Shishir Patel joins Ogilvy as executive creative director

Patel previously held roles at Facebook and BBH...

Reality TV shows to face increased scrutiny
Share

Reality TV shows to face increased scrutiny

Concerns raised over TV companies' duty of care to contestants.

The theatre of brand experiences
Share

The theatre of brand experiences

An immersive theatre production, choir performances, a laser light show and a drones challenge are all taking experiential activity to the next level.

Amazon Prime Video recreates Carnegie Deli on wheels
Share

Amazon Prime Video recreates Carnegie Deli on wheels

A truck tour is taking place over three days.

Deliveroo creates replica Great Wall of China
Share

Deliveroo creates replica Great Wall of China

Stunt celebrates Chinese food, the UK's favourite takeaway.

Birra Moretti offers free meals for diners who bring tables
Share

Birra Moretti offers free meals for diners who bring tables

Brand is staging four-day Italian food-themed pop-up.

Moet unites fashion, film, music and food for summer activation
Share

Moet unites fashion, film, music and food for summer activation

Event is taking place over three days.

PG Tips to stage dairy-free afternoon tea
Share

PG Tips to stage dairy-free afternoon tea

Week-long experience is taking place across three UK cities.

OnePlus marks launch of handset with global pop-ups
Share

OnePlus marks launch of handset with global pop-ups

London event is taking place at John Lewis' flagship store on Oxford Street.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free