The soft-drinks brands have been staging immersive cocktail experiences to reflect their heritage and taste.
The financial services brands are banking on music, fashion and cars to engage with consumers.
Beer brands are staging activations themed around pop-up bars and football.
Event marks International Women's Day.
Sessions focus on inspirational creatives.
New York-based Folk Hero works with brands across fashion, lifestyle and financial services.
Experiences include elevated pub and sky-high disco.
Shoppers will be able to browse titles available on Creme Egg's new video platform.
Group is backed by industry bodies including AA, IPA and DMA.
Entertainment companies' techniques to engage fans include exhibitions and live experiences based on popular movies.
Series of talks is taking place at John Lewis London flagship store.
Show will feature virtual reality.
Both brands are taking technology to next level with activations featuring drones.
Irish stout and whiskey brands have devised activations themed around food and music.
Tree will tour three UK cities this month.
Event continues supermarket's 100th-anniversary celebrations.
Pop-up will take place over two weeks.
Activation is timed to coincide with 'most hungover day of year'.
Experiential marketing builds communities, shifts perceptions and is authentic. How best can brands tap into its potential?
With Adidas' new Oxford Street flagship store opening and promising to be a 'home for creativity', Campaign looks at what the brand and its rival Nike have to offer when it comes to experiential.