Content from our thought leader

Kim Benjamin

Katherine Ryan and Barclaycard offer comedy take on holiday-finance tips
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Katherine Ryan and Barclaycard offer comedy take on holiday-finance tips

Helping people use their credit card wisely abroad...

Veuve Clicquot, Sipsmith and Globe-Trotter showcase 'art of travel' at St Pancras
Campaign Best Places to Work 2020 opens for entries
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Campaign Best Places to Work 2020 opens for entries

Survey and awards programme celebrates UK's best employers.

Kahlua exhibition encourages people to use social media less
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Kahlua exhibition encourages people to use social media less

Artwork is being displayed in New York.

Disney revives West End-themed pop-up
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Disney revives West End-themed pop-up

Returning for second year, activation focuses on four musicals.

Onken offers Londoners a taste of happiness
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Onken offers Londoners a taste of happiness

Yoghurt brand is staging sensory-themed experience.

Fuller's matches fried chicken with dessert for National Ice Cream Day
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Fuller's matches fried chicken with dessert for National Ice Cream Day

There will also be a build-your-own ice-cream station.

Michael Kors tempts fans with New York treasure hunt
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Michael Kors tempts fans with New York treasure hunt

Experience ties in with campaign for brand's new Wonderlust fragrance.

IPA strives to help agencies charge based on value rather than resources
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IPA strives to help agencies charge based on value rather than resources

White paper aims to find an alternative to 'cost-plus-billings' model.

Marketing and advertising professionals lack empathy, Reach study finds
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Marketing and advertising professionals lack empathy, Reach study finds

Research was conducted by media owner's sales arm...

Women's World Cup final attracts record TV audience
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Women's World Cup final attracts record TV audience

Viewing figures for final and third-place play-off were up considerably on those for 2015 tournament.

Ballantine's goes on Marrakech adventure with Beat Hotel
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Ballantine's goes on Marrakech adventure with Beat Hotel

The Beat Hotel has been a fixture at Glastonbury since 2011. This year, it took its concept that bit further, teaming up with Scotch whisky Ballantine's to stage a four-day event in Marrakech, Morocco.

Eurostar awards global media to Wavemaker
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Eurostar awards global media to Wavemaker

Incumbent is iProspect, which repitched for the business.

O2 Priority campaign aims to inspire that magic feeling
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O2 Priority campaign aims to inspire that magic feeling

Activity coincides with refresh of loyalty scheme.

Brand Slam: Lidl vs Sainsbury's
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Brand Slam: Lidl vs Sainsbury's

From a gin-themed tour to a visit by the Queen, the retailers are upping their experiential game.

Brand Slam: Warburtons vs Krispy Kreme
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Brand Slam: Warburtons vs Krispy Kreme

A giant dinosaur made of crumpets and a wall dripping with chocolate are just some of the ways Warburtons and Krispy Kreme are enticing consumers.

EBay sends Buzz Lightyear into space (for real) in Toy Story 4 partnership
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EBay sends Buzz Lightyear into space (for real) in Toy Story 4 partnership

Fourth film in Pixar series is out today (21 June).

BrewDog partners British Airways to create bespoke beer Speedbird 100
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BrewDog partners British Airways to create bespoke beer Speedbird 100

Series of activations mark airline's 100th anniversary.

Unilever's Simple teams up with Little Mix to tackle online bullying
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Unilever's Simple teams up with Little Mix to tackle online bullying

Campaign launches on Stop Cyberbullying Day.

Three puts media account up for review
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Three puts media account up for review

Mindshare has held business since 2006.

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