Pernod-Ricard-owned Absolut Vodka is launching a traditional Swedish festival in London this summer.
Adidas is hosting a running event to drive awareness of the "Run for the oceans" campaign, a movement against marine plastic pollution.
American Express, the financial services company, is staging an immersive experience themed around "powering up" and energising for the day ahead.
ITV's second This Morning Live attracted a record 30,000 people. Kim Benjamin finds out how working with brands and fewer stages led to numbers exceeding expectations.
Online food-delivery businesses Just Eat and Deliveroo are serving up beach-themed festivals and virtual dates as they battle for the hearts, minds and stomachs of takeaway customers.
To celebrate the release of the Adidas SolarBoost trainer, the brand is inviting people to head down to its 'House of SolarBoost' for a series of running sessions over different distances.
Community-driven music platform Little Concert has teamed up with Airbnb to launch a series of Airbnb Concerts in London, part of the Mayor of London's Sounds Like London campaign.
UK cinema chain Cineworld is staging a tour onboard a double decker bus, bringing London's most iconic film locations to life and replicating its 'Unlimited' customer experience.
Health and beauty brand Burt's Bees is creating a wall of seeds for its relaunched honey bee health campaign, "#BringBackTheBees", to highlight the plight of bees disappearing around the world.
Single malt Scotch whisky brand The Macallan has unveiled a new visitor experience and distillery, in which it has invested £140m.
Omnicom has announced the launch of Omnicom Experiential Group, a connected collection of Omnicom experiential agencies that includes UK-based TRO alongside global agencies Auditoire, "DOIT!", GMR Marketing and Luxury Makers.
Music broadcasting platform Boiler Room has announced the launch of 4.3, a streaming platform with curated content supported by multi-faceted events that combine screenings, live music, installations and DJ sets.
Gin brand Tanqueray No Ten is showcasing how to flavour gin with a contemporary flash infusion technique at a series of masterclasses in London.
French premium cider brand Sassy Cidre is staging a pop-up at the St Pancras Renaissance hotel in London.
Noddle.co.uk, the credit report provider, is hosting a pop-up breakfast to help millennials improve their finances and increase their chances of owning a home.
Fever-Tree is staging its Gin School and Caorunn is creating a Highland-themed space at this year's Junipalooza, a celebration of gin.
A Magnum pop-up store where visitors can customise their ice creams with their choice of toppings and dips is opening in New York for the third year running.
London's Regent Street will host its annual traffic-free Summer Streets event in July for the sixth consecutive year.
Gin brand Hayman's of London is turning its distillery into a gin-themed pop-up cinema.
Nike took to the suburbs of Paris for the unveiling of its latest trainer, using influential trendsetters and fans to get people talking about the brand.