Content from our thought leader

Kim Benjamin

Dominic Blakemore appointed Compass chief executive following tragic death of Richard Cousins
Share

Dominic Blakemore appointed Compass chief executive following tragic death of Richard Cousins

Dominic Blakemore will take over as chief executive of catering giant Compass Group after the tragic death of Richard Cousins.

Diageo's Seedlip to stage culinary experience
Share

Diageo's Seedlip to stage culinary experience

Non-alcoholic drinks brand Seedlip is teaming up with Michelin-starred seafood restaurant Angler to host a non-alcoholic pairing menu.

Hyundai unveils experiential activity for this year's Super Bowl
Share

Hyundai unveils experiential activity for this year's Super Bowl

Hyundai is hosting a number of interactive spaces and showcasing its car models at Super Bowl LII, the National Football League (NFL) finale, taking place in Minnesota.

Winter lights festival returns to Canary Wharf
Share

Winter lights festival returns to Canary Wharf

The event will feature more than 30 sculptures, structures and installations, using state-of-the-art light technology.

Sonos unlocks Spirit House for Gorillaz fans
Share

Sonos unlocks Spirit House for Gorillaz fans

A coincidence of release dates made the wireless sound system brand and virtual band the ideal match for an immersive audiovisual experience

How Levi's long-established relationship with music is keeping pace with change
Share

How Levi's long-established relationship with music is keeping pace with change

The fashion brand, with its strong musical associations, is forging authentic partnerships with artists designed to start conversations and leave a lasting legacy.

Why KFC used music to promote its burgers
Share

Why KFC used music to promote its burgers

The fast-food brand and Mother brought musicians from the American south into KFC restaurants for a series of gigs to infuse a limited-edition burger range with an authentic and soulful US vibe.

Music collaborations help brands strike a chord with fans
Share

Music collaborations help brands strike a chord with fans

Music is a universal language that connects people - and brands are harnessing its unique power to provide exceptional experiences that hit the right note with consumers.

HBO creates Game of Thrones experience featuring frozen ice cave
Share

HBO creates Game of Thrones experience featuring frozen ice cave

HBO is staging an immersive night of viewing to celebrate the launch of Game of Thrones season seven on BluRay and DVD.

Hennessy takes consumers on multi-sensory journey in New York
Share

Hennessy takes consumers on multi-sensory journey in New York

Hennessy, the Cognac brand, is hosting its first engraving kiosk and highlighting the 'seven sensory chapters' of the drink.

Three UK debuts dog-sitting business to celebrate return of Netflix series The Crown
Share

Three UK debuts dog-sitting business to celebrate return of Netflix series The Crown

To mark the return of The Crown to Netflix this week, Three UK is giving fans of the show the chance to binge watch the series with a corgi for company.

Take a look at this year's Magical Lantern Festival
Share

Take a look at this year's Magical Lantern Festival

The third Magical Lantern Festival is this year being staged in London, Birmingham and Leeds.

BMW revives partnership with Tate Modern for immersive exhibition
Share

BMW revives partnership with Tate Modern for immersive exhibition

The Ten Days Six Nights series of installations and performances returns for a second year, with a focus on pioneer of performance art Joan Jonas.

Amazon's Treasure Truck to make UK city stops
Share

Amazon's Treasure Truck to make UK city stops

Amazon's shopping experience is heading to London and Manchester.

Lurpak unveils 'butter-themed' Christmas tree
Share

Lurpak unveils 'butter-themed' Christmas tree

Lurpak is taking a 26ft Christmas tree made from 500 blocks of Lurpak packaging on a tour of major UK cities.

Tabasco to host Bloody Mary cafe
Share

Tabasco to host Bloody Mary cafe

The hot sauce brand will be dishing up free Bloody Mary-themed food and cocktails to soothe Christmas hangovers.

Brand Slam: Marks & Spencer vs Sainsbury's
Share

Brand Slam: Marks & Spencer vs Sainsbury's

The supermarket rivals are enlisting the help of Paddington Bear and promoting festive fizz as they battle to lure shoppers through their doors in the run-up to Christmas.

Sky's the limit as travel brands create top-flight experiences
Share

Sky's the limit as travel brands create top-flight experiences

Airlines from easyJet to Air Canada are ditching holiday clichés and giving prospective travellers a taste of their services with fine-dining menus, fun cafés, virtual cabins and sports-themed lounges.

Sainsbury's to launch festive fizz bar to showcase sparkling wine
Share

Sainsbury's to launch festive fizz bar to showcase sparkling wine

Supermarket retailer Sainsbury's is opening a three-day pop-up to promote its sparkling wine range in the run-up to Christmas.

UN Women UK draws orange line to highlight violence against women
Share

UN Women UK draws orange line to highlight violence against women

UN Women UK has kicked off a campaign to mark International Day for the Elimination of Violence Against Women.