Invnt builds on storytelling services with Folk Hero acquisition
New York-based Folk Hero works with brands across fashion, lifestyle and financial services.
Baseball's successful pitch to UK sports fans
And it involved a fan park...
Google marks 50th anniversary of moon landing with visual content series
The campaign brings the mission to the moon to life via a new Google search platform.
Michael Kors tempts fans with New York treasure hunt
Experience ties in with campaign for brand's new Wonderlust fragrance.
PokerStars owner picks Anomaly for global advertising
Appointment follows competitive pitch against Droga5 and McCann.
Taco Bell to open Mexican-themed resort
Hotel launches in August.
Seizing the mobile moment
How best can brands take advantage of mobile technology to meet and exceed consumers' expectations? George P. Johnson, Diageo, RBS and Seatfrog dived into the debate
Amazon Prime Video recreates Carnegie Deli on wheels
A truck tour is taking place over three days.
OnePlus marks launch of handset with global pop-ups
London event is taking place at John Lewis' flagship store on Oxford Street.
Dior brings beauty looks to life with immersive event
Pop-up runs until 19 May in Los Angeles.
Bud Light hosts dive bar tour
Event is being staged for fourth consecutive year.
Tiffany & Co to open breakfast pop-up
Activation ties in with US Mother's Day.
Disaronno to stage 24-hour bar shift
Bars around the world are taking part in initiative.
Samsung sets off on Galaxy S10 experience tour
The tour will visit a host of cities across the US.
Lululemon stages mind and body haven
Event is taking place over three days at this year's SXSW.
Samsung debuts experiential retail concept ahead of pop-up tour
Stores will open this week in the US.
Clinique creates pop-up with skincare quiz
Estée Lauder brand activation will run for 10 days in New York.
H&M to stage immersive theatre format for latest collection
Retailer will preview its SS19 range.
Chanel to stage all-red New York pop-up
Activation will take place over two weeks.
HBO's quest to engage audiences with experiences
To keep audiences engaged with TV show Westworld before the much-anticipated second series, HBO brought the amusement park to life.