Content from our thought leader

Kim Benjamin

Laphroaig brings its smoky flavour to life
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Laphroaig brings its smoky flavour to life

Event is taking place during London Cocktail Week.

Baseball's successful pitch to UK sports fans
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Baseball's successful pitch to UK sports fans

And it involved a fan park...

Mac pop-up celebrates diversity and the individual
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Mac pop-up celebrates diversity and the individual

Experience takes place in Liverpool.

Oxfam reveals damaging effects of climate change in London mural
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Oxfam reveals damaging effects of climate change in London mural

Piece is on display in Shoreditch.

Fujifilm unveils photography concept store
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Fujifilm unveils photography concept store

Shop will be located in Covent Garden.

Jagermeister to stage 'cursed canal cruise' to celebrate Halloween
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Jagermeister to stage 'cursed canal cruise' to celebrate Halloween

Activation is taking place across 12 nights.

How tech is bringing brand experiences to life
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How tech is bringing brand experiences to life

How brands are combining technology with live experiences to create real-world connections with consumers

Brand Slam: 7Up vs Coca-Cola
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Brand Slam: 7Up vs Coca-Cola

Soft-drinks brands go head to head, tempting consumers with music, football and TV-themed activations.

Jagermeister's JagerHaus: the story so far
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Jagermeister's JagerHaus: the story so far

JägerHaus has established itself as key attraction at festivals...

Coke, Virgin Media and Snickers among finalists for Channel 4 diversity award
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Coke, Virgin Media and Snickers among finalists for Channel 4 diversity award

Annual award offers £1m worth of free commercial airtime.

Warner Bros creates horror-themed experience for release of It Chapter 2
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Warner Bros creates horror-themed experience for release of It Chapter 2

The event is taking place at the Waterloo Vaults.

Google marks 50th anniversary of moon landing with visual content series
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Google marks 50th anniversary of moon landing with visual content series

The campaign brings the mission to the moon to life via a new Google search platform.

Brand Slam: American Express vs Barclaycard
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Brand Slam: American Express vs Barclaycard

The financial services brands are creating activations at music festivals and sporting events, aiming to engender loyalty by tapping into fans' passions.

Clear Channel aims to offer greater accountability for digital outdoor campaigns
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Clear Channel aims to offer greater accountability for digital outdoor campaigns

Outdoor media owner has undergone a three-month audit covering the delivery and reporting of its UK digital campaigns

What does the ad industry want from Boris Johnson?
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What does the ad industry want from Boris Johnson?

The new PM begins his first full day in office...

ITV and ASA offer Love Island contestants advice on social media ads
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ITV and ASA offer Love Island contestants advice on social media ads

Broadcaster has partnered ad watchdog to clarify advertising rules surrounding social posts.

Enter the Johnson: brands react to new prime minister
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Enter the Johnson: brands react to new prime minister

A handful of brands decided to make hay from the once unlikely ascension of Alexander Boris de Pfeffel Johnson to the highest political office in the land.

Bauer Media acquisitions could damage competition, CMA concludes
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Bauer Media acquisitions could damage competition, CMA concludes

Watchdog will begin in-depth phase two investigation unless concerns are addressed.

Spotify offers UK brand sponsorship for personalised playlist
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Spotify offers UK brand sponsorship for personalised playlist

Vodafone will be playlist's first sponsor.

Katherine Ryan and Barclaycard offer comedy take on holiday-finance tips
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Katherine Ryan and Barclaycard offer comedy take on holiday-finance tips

Helping people use their credit card wisely abroad...

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