Content from our thought leader

Kim Benjamin

Nic Cooper departs Sledge after management buyout
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Nic Cooper departs Sledge after management buyout

Cooper has led brand experience agency since foundation in 1991.

Virgin Money helps runners boost London Marathon donations
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Virgin Money helps runners boost London Marathon donations

The activation celebrates participants and their chosen causes.

KFC's 'open kitchen' invites guests to fry their own chicken
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KFC's 'open kitchen' invites guests to fry their own chicken

The event has been organised in aid of the KFC Foundation.

Total Media launches behavioural insight venture
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Total Media launches behavioural insight venture

New consultancy will be called Behave.

Samsung sets off on Galaxy S10 experience tour
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Samsung sets off on Galaxy S10 experience tour

The tour will visit a host of cities across the US.

Royal Mail creates laughing postbox for Comic Relief
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Royal Mail creates laughing postbox for Comic Relief

The box will be in place until 22 March to tie in with Red Nose Day.

Smeg to host masterclass on art of pasta making
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Smeg to host masterclass on art of pasta making

The event is showcasing fresh egg pasta.

Chanel takes over Harvey Nichols' beauty lounge for lipstick pop-up
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Chanel takes over Harvey Nichols' beauty lounge for lipstick pop-up

The experience is running for one week.

Brand Slam: Cartoon Network vs Nickelodeon
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Brand Slam: Cartoon Network vs Nickelodeon

The children's TV channels are using experiential marketing to connect with their young fan base, focusing on well-known characters such as The Powerpuff Girls and Teenage Mutant Ninja Turtles.

Lululemon stages mind and body haven
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Lululemon stages mind and body haven

Event is taking place over three days at this year's SXSW.

Netflix opens speakeasy experience
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Netflix opens speakeasy experience

Activation for The Highwaymen takes place during SXSW.

Global to launch national breakfast shows on Capital, Heart and Smooth
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Global to launch national breakfast shows on Capital, Heart and Smooth

Local radio programmes will be axed on those stations.

Tommy Hilfiger brings experiential runway show to Paris Fashion Week
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Tommy Hilfiger brings experiential runway show to Paris Fashion Week

It marks the first time event has been staged in French capital.

Vans rolls back the years for shoe launch
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Vans rolls back the years for shoe launch

Event will be staged in London.

The Body Shop shines light on female empowerment with activation
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The Body Shop shines light on female empowerment with activation

Pop-up coincides with International Women's Day.

Nestle tempts foodies with blind-tasting challenge
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Nestle tempts foodies with blind-tasting challenge

Event celebrates roll-out of Yes! snack bars.

Wrangler stages 1970s-style pop-up
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Wrangler stages 1970s-style pop-up

The event ties in with the launch of the brand's latest collection.

Oscars 2019: the best brand moments
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Oscars 2019: the best brand moments

Samsung, Google, Walmart and Budweiser were among those on the red carpet at the Oscars last night.

Amazon Prime creates version of the apocalypse
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Amazon Prime creates version of the apocalypse

The South by South West experience marks the launch of the streaming network's Good Omens series.

Krispy Kreme to stage doughnut-themed playground
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Krispy Kreme to stage doughnut-themed playground

The event marks the launch of the brand's new Original Filled range of flavours.

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