Content from our thought leader

Kim Benjamin

British Heart Foundation targets Amazon Echo owners for fundraising drive
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British Heart Foundation targets Amazon Echo owners for fundraising drive

Charity is using Dax, Global's digital audio advertising platform, to target Echo users.

John Lewis Christmas ad: how has Elton performed?
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John Lewis Christmas ad: how has Elton performed?

Viewing figures, social mentions and sentiment are all up on last year's John Lewis festive spot.

Bauer Media to launch Greatest Hits Radio network
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Bauer Media to launch Greatest Hits Radio network

The station targets people aged 40-59.

Kahlua appoints Droga5 London after three-way pitch
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Kahlua appoints Droga5 London after three-way pitch

Agency will create a global campaign based on a new positioning.

Lucky Generals wins £45m Celebrity Cruises ad account
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Lucky Generals wins £45m Celebrity Cruises ad account

Agency beat McCann and BBH in a pitch.

Rosie Arnold to leave AMV BBDO to pursue mentoring and diversity work
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Rosie Arnold to leave AMV BBDO to pursue mentoring and diversity work

The agency's creative partner and head of art is leaving at the end of the year.

Ford's drive to create a thrilling experience
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Ford's drive to create a thrilling experience

Carmaker gave visitors a chance to learn and perform stunts and star in a film trailer.

'Christmas quarter' adspend forecast to be 5% higher than in 2017
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'Christmas quarter' adspend forecast to be 5% higher than in 2017

The AA expects brands to spend £6.4bn in the final three months of the year.

Publicis appoints Karl Weaver to run Spine in the UK
Ancestry appoints Anomaly as international strategic and creative agency
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Ancestry appoints Anomaly as international strategic and creative agency

Anomaly beat FCB Inferno and McCann London in a pitch.

The FA appoints Fuse for Stonewall partnership
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The FA appoints Fuse for Stonewall partnership

As part of the tie-up, Stonewall FC will play a league match at Wembley on 30 November.

HBO's quest to engage audiences with experiences
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HBO's quest to engage audiences with experiences

To keep audiences engaged with TV show Westworld before the much-anticipated second series, HBO brought the amusement park to life.

Patrón to host 'Day of the Dead' celebration
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Patrón to host 'Day of the Dead' celebration

The tequila brand is showcasing Mexican heritage with art installations and music

Adidas and Very stage fitness day to showcase collection launch
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Adidas and Very stage fitness day to showcase collection launch

The event will feature fitness sessions and special DJ sets.

Grey Goose partners Everyman cinema for event series
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Grey Goose partners Everyman cinema for event series

Events will be staged to tie in with specific occasions.

JBL and Google Assistant create a fright night like no other
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JBL and Google Assistant create a fright night like no other

The activation on Halloween showcased JBL's voice-activated product range.

BBC Sounds takes over London Eye
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BBC Sounds takes over London Eye

The location will become the 'London Ear' for the day, with BBC shows being broadcast live and podcasts recorded in the capsules.

Tabasco takes Christmas breakfast sandwich on UK tour
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Tabasco takes Christmas breakfast sandwich on UK tour

The hot-sauce brand has teamed up with sandwich specialist Max Halley to create a festive version of his ham, egg and chips sarnie, which will be available at Tabasco pop-up cafés in the UK.

E45 helps people take back control of their skin
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E45 helps people take back control of their skin

Visitors can ask experts about skin concerns and learn now to effectively apply the right products to treat problem skin.

Perrier-Jouet stages art-themed Champagne feasts
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Perrier-Jouet stages art-themed Champagne feasts

Guests can get involved in a hands-on flower design workshop and sit down for a Champagne-paired meal.

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