Content from our thought leader

Kim Benjamin

Invnt builds on storytelling services with Folk Hero acquisition

Invnt builds on storytelling services with Folk Hero acquisition

New York-based Folk Hero works with brands across fashion, lifestyle and financial services.

Baseball's successful pitch to UK sports fans

Baseball's successful pitch to UK sports fans

And it involved a fan park...

Google marks 50th anniversary of moon landing with visual content series

Google marks 50th anniversary of moon landing with visual content series

The campaign brings the mission to the moon to life via a new Google search platform.

Michael Kors tempts fans with New York treasure hunt

Michael Kors tempts fans with New York treasure hunt

Experience ties in with campaign for brand's new Wonderlust fragrance.

PokerStars owner picks Anomaly for global advertising

PokerStars owner picks Anomaly for global advertising

Appointment follows competitive pitch against Droga5 and McCann.

Taco Bell to open Mexican-themed resort

Taco Bell to open Mexican-themed resort

Hotel launches in August.

Seizing the mobile moment

Seizing the mobile moment

How best can brands take advantage of mobile technology to meet and exceed consumers' expectations? George P. Johnson, Diageo, RBS and Seatfrog dived into the debate

Amazon Prime Video recreates Carnegie Deli on wheels

Amazon Prime Video recreates Carnegie Deli on wheels

A truck tour is taking place over three days.

OnePlus marks launch of handset with global pop-ups

OnePlus marks launch of handset with global pop-ups

London event is taking place at John Lewis' flagship store on Oxford Street.

Dior brings beauty looks to life with immersive event

Dior brings beauty looks to life with immersive event

Pop-up runs until 19 May in Los Angeles.

Bud Light hosts dive bar tour

Bud Light hosts dive bar tour

Event is being staged for fourth consecutive year.

Tiffany & Co to open breakfast pop-up

Tiffany & Co to open breakfast pop-up

Activation ties in with US Mother's Day.

Disaronno to stage 24-hour bar shift

Disaronno to stage 24-hour bar shift

Bars around the world are taking part in initiative.

Samsung sets off on Galaxy S10 experience tour

Samsung sets off on Galaxy S10 experience tour

The tour will visit a host of cities across the US.

Lululemon stages mind and body haven

Lululemon stages mind and body haven

Event is taking place over three days at this year's SXSW.

Samsung debuts experiential retail concept ahead of pop-up tour
Clinique creates pop-up with skincare quiz

Clinique creates pop-up with skincare quiz

Estée Lauder brand activation will run for 10 days in New York.

H&M to stage immersive theatre format for latest collection

H&M to stage immersive theatre format for latest collection

Retailer will preview its SS19 range.

Chanel to stage all-red New York pop-up

Chanel to stage all-red New York pop-up

Activation will take place over two weeks.

HBO's quest to engage audiences with experiences

HBO's quest to engage audiences with experiences

To keep audiences engaged with TV show Westworld before the much-anticipated second series, HBO brought the amusement park to life.

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free