Content from our thought leader

Nicola Kemp

Trends editor

Nicola is trends editor at Campaign. Contact her at or 020 8267 4363.

Stereotypes are where creativity goes to die

The sexism on display in the Government's pulled coronavirus ad demonstrates an urgent need to fight toxic stereotypes, Nicola Kemp says.

Child's i founder calls on creative industries to pitch in to change lives

Lucy Buck, founder and CEO of the Child's i Foundation, and Jonathan Durden, creative consultant and strategic adviser, discuss the opportunity for creative people to effect change with the Child's i Foundation.

'If brands aren't helping the environment, they are part of the problem'

Why a swimwear brand turned to ocean waste to create its latest product and why brands should do more to address environmental issues.

IPA to introduce a code of conduct in wake of Top Five email

The IPA is introducing a Code of Conduct for agencies to use in their employment policies on bullying and harassment issues, including objectification.

Consumers urge brands to push the boundaries of gender stereotyping

Customers increasingly expect marketers to challenge the status quo in traditional media channels and advertising.

McDonald's CMO: 'We suffered from fake news long before Trump'

In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand and marketing efforts in unprecedented ways.

What brands should know about the new world order of media influence

The democratization of media platforms presents a significant challenge for brands; but marketers must beware of mistaking influence for celebrity.

The new escapism: Why brands must be bolder in entertaining consumers

At a time when seeking space from the noise, literally and metaphorically, gathers pace among consumers, escapism is being reimagined for the digital generation.

Compulsive Content: Are we entertaining ourselves to death?

When consumers are constantly available via digital devices, but anxious about losing that link, the opportunities-and ethical implications-for brands are seemingly endless.

What marketers need to know about the redefined private space

Consumers are refining their idea of what constitutes public or private realms in order to better differentiate their real and virtual lives. Nicola Kemp investigates what this means for brands.

I'd rather be in charge: The Charlotte Beers school of female leadership

A pioneering woman in a male-dominated world, Charlotte Beers is sharing a lifetime of leadership knowledge with today's female managers.

Spotify urges brands to embrace 'streaming state of mind'

Spotify is urging brands to better capitalize on the emotional power of music in the moment.

Facebook, Twitter and Google slammed in the UK for monetizing hate speech

Labour MP accused the social media giants of "commercial prostitution."

Is it possible to work in advertising and still have a life?

The empty rhetoric of 'work hard, play hard' is falling out of favor--the creative industries need to flex to attract and retain the best talent, and ensure that employees can have a life outside work.

6 stereotypes of women in advertising

Ahead of International Women's Day, The Museum of Brands examines the the evolution of the female role model in advertising.

'This girl can' moves from advertising to activism

Sport England wants to avoid the 'difficult second album' with the next wave of its groundbreaking 'This girl can' activity, which has morphed a campaign into a community.

Marketing in the age of the troll

The rise of social media has transformed the nature of attention, a shift that is driving brand confusion and presenting marketers with substantial challenges.

Stephen Upstone, chair of the Mobile Marketing Association UK

What a decade of iPhone means for brands

Amongst many consumers their iphone has fast become their significant other, but what does this shift mean for brands?

Burberry places heritage at heart of Christmas campaign

Sienna Miller, Lily James and Dominic West star in a trailer celebrating the brand's founder.

TBWA launches cultural editorial arm Backslash

TBWA Worldwide's new editorial capability helps weave cultural and trend insight into the lives of its employees to inform their creative output.


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