The IPA is introducing a Code of Conduct for agencies to use in their employment policies on bullying and harassment issues, including objectification.
Customers increasingly expect marketers to challenge the status quo in traditional media channels and advertising.
In an era of fake news and social media driven consumer advocacy, McDonald's has had to open up its brand and marketing efforts in unprecedented ways.
The democratization of media platforms presents a significant challenge for brands; but marketers must beware of mistaking influence for celebrity.
At a time when seeking space from the noise, literally and metaphorically, gathers pace among consumers, escapism is being reimagined for the digital generation.
When consumers are constantly available via digital devices, but anxious about losing that link, the opportunities-and ethical implications-for brands are seemingly endless.
Consumers are refining their idea of what constitutes public or private realms in order to better differentiate their real and virtual lives. Nicola Kemp investigates what this means for brands.
A pioneering woman in a male-dominated world, Charlotte Beers is sharing a lifetime of leadership knowledge with today's female managers.
Spotify is urging brands to better capitalize on the emotional power of music in the moment.
Labour MP accused the social media giants of "commercial prostitution."
The empty rhetoric of 'work hard, play hard' is falling out of favor--the creative industries need to flex to attract and retain the best talent, and ensure that employees can have a life outside work.
Ahead of International Women's Day, The Museum of Brands examines the the evolution of the female role model in advertising.
Sport England wants to avoid the 'difficult second album' with the next wave of its groundbreaking 'This girl can' activity, which has morphed a campaign into a community.
The rise of social media has transformed the nature of attention, a shift that is driving brand confusion and presenting marketers with substantial challenges.
Sienna Miller, Lily James and Dominic West star in a trailer celebrating the brand's founder.
TBWA Worldwide's new editorial capability helps weave cultural and trend insight into the lives of its employees to inform their creative output.
In a sector where success is based primarily on the talent and effectiveness of its employees, the marketing industry must fight the growing disdain for expertise
Consumers are "frustrated and annoyed" by the advertising experience, according to Stephan Loerke, the CEO of the World Federation of Advertisers.
Industry leaders have spoken out in a new documentary series over the crisis of trust facing marketers.
The frantic pace of our always-on, digitally driven marketing world makes slowing down a business necessity