Content from our thought leader

Nicola Kemp

Trends editor

Nicola is trends editor at Campaign. Contact her at nicola.kemp@haymarket.com or 020 8267 4363.

How to bounce back from failure
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How to bounce back from failure

Here are the top tips from those who have been there.

Authentically fake: influencers are breaking boundaries between real and digital worlds
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Authentically fake: influencers are breaking boundaries between real and digital worlds

Dazed Beauty's Bunny Kinney discusses transformation in the age of influence.

The Slumflower's guide to marketing: welcome to the age of radical self-love
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The Slumflower's guide to marketing: welcome to the age of radical self-love

Chidera Eggerue discusses self-love, influence and the power of advertising without fear.

Post-Influencer Culture
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Post-Influencer Culture

What the future holds for influencer marketing.

Almost half of social media users find sponsored posts 'annoying'
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Almost half of social media users find sponsored posts 'annoying'

Brands need to adapt in post-influencer age...

#PassItOn: Graze's brand chief on playing the long game
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#PassItOn: Graze's brand chief on playing the long game

Investing in career progression should be top of the agenda, Graze's global head of brand says.

The future is freelance (and it will definitely get paid)
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The future is freelance (and it will definitely get paid)

Freelancing has become a plan A and blockchain can set creatives free, according to a new platform that claims to make freelance life easier.

Man up or get paid less
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Man up or get paid less

The notion of 'manning up' and having difficult conversations are some of challenges discussed at Bloom's latest event.

Oasis' netball tie-up: 'We recognise our consumers are spinning multiple plates'
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Oasis' netball tie-up: 'We recognise our consumers are spinning multiple plates'

Fashion retailer has partnered England netball squad...

A design for (male) life
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A design for (male) life

Design team Two Girls talk about why they are challenging the perimeters of design.

#PassItOn: Karen Blackett on supportive networks and the power of listening
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#PassItOn: Karen Blackett on supportive networks and the power of listening

She discusses leading and keeping your feet on the ground

How to fix advertising's broken business model
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How to fix advertising's broken business model

The Blueprint has some recommendations for agencies following its Truth About Talent report.

Wacl Future Leaders Award: '2019 is the year of pragmatic action'
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Wacl Future Leaders Award: '2019 is the year of pragmatic action'

Thirty-nine women have been awarded bursaries to further their training and boost their careers.

'You've always been shit': the ugly truth about maternity discrimination
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'You've always been shit': the ugly truth about maternity discrimination

One organisation is seeking to challenge this issue...

Top marketing trends according to LinkedIn
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Top marketing trends according to LinkedIn

Exclusive data from the professional network shines a light on the content connecting with marketing directors.

Dove marketing chief: Unrealistic images stop women reaching their full potential
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Dove marketing chief: Unrealistic images stop women reaching their full potential

#ShowUs aims to be world's largest stock photo library created by women and non-binary individuals.

Beautiful, isn't it: Mothercare's redefinition of marketing to mums
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Beautiful, isn't it: Mothercare's redefinition of marketing to mums

A step change in how motherhood is depicted...

SheSays celebrates mums in advertising with card collection
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SheSays celebrates mums in advertising with card collection

Mother's Day cards were created by women from a variety of backgrounds.

#CreativeComeback: Adland must stop giving female creatives a used-by date
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#CreativeComeback: Adland must stop giving female creatives a used-by date

Will the scheme mark a change in how the industry embraces women returning to work?

6 takeaways from #DiverseMinds
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6 takeaways from #DiverseMinds

The second industry conference on neurodiversity has created positive momentum and tangible action points to creating a more inclusive industry.

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