I have always enjoyed reading and listening to the chatter about SXSW from a distance.
After the initial rush of enthusiasm for a technology, product or service has subsided, brands and consumers alike can re-evaluate and adapt to use them most effectively, writes John V Willshire.
In a previous column, I mentioned that I believe 3D remains largely a waste of time. This is a purposefully different statement from 'I think 3D is rubbish', of course, and I thought I would explain why.
Buying a television is no longer about screen size or resolution, and manufacturers must strive to make their TVs as 'smart' as tablets and other devices
Everyone involved in social networking - users, brands and the networks - is learning as they go, but it doesn't mean having to stick with one option if it's clearly not worth your while.
Explaining the concept of 'The Internet of Things' is difficult, writes John V Willshire, but it revolves around how the maker creates something and the customer brings it to life.
Brands from Virgin Media on the London Underground to my local barber are giving it away.
Brands must opt for the compelling if they hope to use technology to get consumers' attention
The QR code has been a useful tool, but often poorly implemented and frustrating for users. Where is its more intuitive and compelling successor?
High-street chains should make greater use of data that 'lives' in the shop to improve how they communicate with consumers and staff.