Building the future of DOOH
The potential of programmatic technology for the out of home (OOH) market has intrigued advertisers for years. Serving ads for sun block when the temperature rises, and promoting brollies when the skies open are some of the more obvious possibilities, but there are many more innovative ways to activate creative as the technology allows for more sophisticated triggering of campaigns.
"The TV experience has never been better," says Finecast's Jakob Nielsen
Ignore the doom-sayers was the overriding message from Campaign's TV Advertising Summit.
PopUp Piccadilly event showcases retail talent
Ten start-up businesses will form part of a pop-up event in the centre of London's Piccadilly designed to showcase up-and-coming British fashion and design brands.
Active Network finds rising interest in 'mob' events
Event management software company Active Network has released its second annual survey on the habits of those who participate in 'mob' events.
Brazilian link for Timebased
Timebased Events has announced a partnership with Brazilian cultural and brand event specialist FSR Produções ahead of next year's Fifa World Cup and the 2016 Rio Olympic Games.
Prince Philip House dining boosts revenue
Prince Philip House, run by Harbour & Jones Events, has seen a 150% increase in revenue since it was launched by the Duke of Edinburgh in October 2012.
Media 10 claims success in IPC Ideal Home dispute
Ideal Home Show organiser Media 10 has declared victory in a case brought against it by magazine publisher IPC Media, which publishes Ideal Home magazine.
Tribe supports Save the Children Christmas jumper record
Agency Tribe is getting behind Save the Children's annual Christmas fundraiser, Christmas Jumper Day.
Brandfuel boosts client servicing team
Brandfuel has appointed former Bentley Motors global events manager Geoff Iredale to the newly created role of client services group account director.
Champneys pops up with Christmas offer
Champneys Resorts is stirring up interest in festive pampering with a pop-up campaign devised by agency TRO.
Seasoned Events and Daniel Clifford secure joint listing with Blenheim Palace
Seasoned Events has partnered with two-Michelin starred chef Daniel Clifford for a new high-end dining experience at Blenheim Palace.
Magic convention returns to Bournemouth after 60 years
Bournemouth Pavilion is hosting the International Brotherhood of Magicians' (IBM) 78th annual convention next year, the first time it has been to the resort since 1951.
NEC targets live events with behind the scenes showcase
The National Exhibition Centre (NEC) is enticing the UK's leading live events agencies with a 'behind the scenes' event to run in conjunction with next year's Best of Britain & Ireland show.
Central Hall Westminster to host roundtable on event technology
Central Hall Westminster (CHW) is looking to broaden the debate on technology in events with a series of talks and practical sessions for event organisers.
Report reveals Europe's best value event destinations
Amsterdam offers the best all round buy for event organisers holding international events, according to a new benchmarking report compiled by Outsourced Events.
Novus selects Fatsoma for exclusive ticketing deal
Tiger Tiger owner Novus Leisure has handed an exclusive ticketing deal for its 48 venues to digital ticketing platform Fatsoma.
Consumers want seamless ticketing experience, says Ticketscript
Promoters and venues need to more closely manage ticketing or risk alienating tech savvy event attendees, according to new research.
ACC signs £45m catering deal with Centerplate
ACC Liverpool has handed Centerplate a seven-year catering and hospitality deal worth approximately £45 million.
Electric Run aims to light up Wembley
Wembley Park is set to host the first UK Electric Run, a night time run/walk experience that is targeting 17,000 participants.