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Keith Weed, chief marketing officer, Unilever

Unilever's Keith Weed: four steps to connecting with a mobile world

Ahead of his keynote speech at Mobile World Congress, Unilever chief marketing and communications officer Keith Weed reveals four steps marketers must take to be mobile savvy

Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

Unilever chief marketing officer Keith Weed is to outline his vision for brand evolution at the Advertising Association's annual summit this week. Here, he explains what lies behind Unilever's strategy.


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