The buyable pin function feels like a natural next step for the site and could transform online shopping.
Family Food Tube and other emerging channels could tempt more brands to look to the platform, David Benady writes.
The new app promises a targeted audience, but brands must utilise this opportunity with care
Net-a-Porter's bimonthly magazine -- with shoppable content -- just turned one. How is its new business model changing fashion shopping?
New platforms offer opportunities beyond established social media channels
Global lead Isabelle Harvie-Watt tells Campaign about the help luxury brands need to crack digital
The elite technology brand is the company's first UK launch since bringing Wired across the Atlantic five years ago
The photo-sharing app wants to convince more brands that it's more than kid's stuff
The US tech title joins Wired, reflecting the popularity it already enjoys in the UK.
Publishers must decide whether they want to play ball with the social network's content plans
The battle for supremacy between the creative message and the medium has resumed
News UK has clamped down on the digital data it releases to staff after misuse of the figures by journalists caused "absolute mayhem", according to Alan Hunter, the head of digital for The Times and The Sunday Times.
Consumers now expect brands to be "always-on", making delivery a key marketing issue, writes David Benady.
People's use of social platforms is maturing, yet brands are still struggling to establish how to make their presence pay, writes David Benady.
The old methods of advertising just don't work in new channels, writes David Benady
Brands need to do more to embrace social media across their business functions, writes David Benady.
As consumers grapple with the emotional fallout of the recession, brands can no longer merely say they are responsible, they must show it in every facet of their business, writes David Benady.
Singletons' rise to be the biggest consumer group is a shift brands must respond to, writes David Benady.
For many marketers, finding a fresh challenge will be a high priority for the new year.
The telecoms brand has paid in the region of £1bn for sports rights, signalling the start of a high-stakes battle with Sky that will have ramifications beyond the arena of pay TV, writes David Benady.