Content from our thought leader

David Benady

Pinterest: users will be able to use the ‘buy it’ button to purchase items without leaving the site

Pinterest expands into e-commerce territory

The buyable pin function feels like a natural next step for the site and could transform online shopping.

Family Food Tube: plans brand tie-ups across web and mobile app, as well as with sibling channels

Jamie Oliver boosts YouTube presence with new channel

Family Food Tube and other emerging channels could tempt more brands to look to the platform, David Benady writes.

Advertisers eye content tie-ups for YouTube Kids

The new app promises a targeted audience, but brands must utilise this opportunity with care

Macleod Smith: "We realized we need to give our readers their fashion fix in print as well as in digital’."

Is print the secret weapon for luxury brands?

Net-a-Porter's bimonthly magazine -- with shoppable content -- just turned one. How is its new business model changing fashion shopping?

Snapchat: the photo-messaging app has launched an ad-supported content service called Discover.

Mobile messaging on the move

New platforms offer opportunities beyond established social media channels

Burberry: bucked the luxury-brand trend by live-streaming from London Fashion Week on Twitter.

Havas' LuxHub wants to take high fashion from catwalk to web

Global lead Isabelle Harvie-Watt tells Campaign about the help luxury brands need to crack digital

Ars Technica was founded in 1998 by editor-in-chief Ken Fisher.

Condé Nast's British invasion: Ars Technica in the UK

The elite technology brand is the company's first UK launch since bringing Wired across the Atlantic five years ago

Instagram attracted 300 million monthly active users around the world at the end of 2014.

Instagram mounts advertising offensive

The photo-sharing app wants to convince more brands that it's more than kid's stuff

Ars Technica was founded in 1998 by editor-in-chief Ken Fisher.

Condé Nast stages British invasion for Ars Technica

The US tech title joins Wired, reflecting the popularity it already enjoys in the UK.

Facebook app plans will test publishers' resolve

Publishers must decide whether they want to play ball with the social network's content plans

Is creativity more important than media?

The battle for supremacy between the creative message and the medium has resumed

The Times: News UK title

News UK journalists caused 'absolute mayhem' with digital data

News UK has clamped down on the digital data it releases to staff after misuse of the figures by journalists caused "absolute mayhem", according to Alan Hunter, the head of digital for The Times and The Sunday Times.

Dynamic delivery: changing the rules of retail

Consumers now expect brands to be "always-on", making delivery a key marketing issue, writes David Benady.

Will the social media bubble burst for brands?

People's use of social platforms is maturing, yet brands are still struggling to establish how to make their presence pay, writes David Benady.

Rethinking media in the vast spaces of digital

The old methods of advertising just don't work in new channels, writes David Benady

The five rules of social media management

Brands need to do more to embrace social media across their business functions, writes David Benady.

Reinventing sustainability: why brand talk about responsibility is cheap

As consumers grapple with the emotional fallout of the recession, brands can no longer merely say they are responsible, they must show it in every facet of their business, writes David Benady.

2013: The year of being single

Singletons' rise to be the biggest consumer group is a shift brands must respond to, writes David Benady.

Marketers stuck in job stasis must refocus to meet the digital challenge

For many marketers, finding a fresh challenge will be a high priority for the new year.

BT aims for brand revival with its big content gamble

The telecoms brand has paid in the region of £1bn for sports rights, signalling the start of a high-stakes battle with Sky that will have ramifications beyond the arena of pay TV, writes David Benady.


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