Content from our thought leader

Matthew Chapman


Matthew has been with Brand Republic Group since September 2011 covering the retail, technology, gaming and utilities sectors.

Matthew on Twitter: @mattchapmanUK

Relevant experience: After the standard unpaid work experience at many different publications, I landed my first full-time reporter position at StrategyEye, a company that covers the digital media industry. After a few months learning the trade at StrategyEye, I moved on to Pitch, the agency-focused sister publication of Marketing Week. I spent a year in the role before making the move to Haymarket.

Favourite ad: Undoubtedly ‘More ties!’ by Just For Men, an inspiration for any jobseeker in these tough times we are living through.

Favourite track: Father and Son by Cat Stevens.

One thing not a lot of people know about me: I used to have a rather unhealthy obsession with Neighbours (the Australian soap opera), which led me to set up a Neighbours appreciation society at university. I’m over it now.

If I wasn’t slaving away at Haymarket I’d be...? Setting up a chain of boutique hotels around the world, mainly so I can permanently travel.

How British American Tobacco sells nicotine to young people

In this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.

Carlsberg embraces the trolls and admits it was 'probably' not the best

The beer brand found some unusual ways to promote itself after tweaking the product's recipe.

Campaign loves... Cadbury's Dairy Milk

From 'Glass and a half' to one of the greatest ads ever...

How is creativity evolving in a growth obsessed world?

Or is it shrinking as brands seek instant gains at the expense of quality? A panel including Mars, L'Oreal and Stitch Fix interrogate...

Chris Boothe has been promoted to global brand president

Spark Foundry promotes Chris Boothe to global brand president

Spark Foundry has promoted Publicis Groupe veteran Chris Boothe to the role of global brand president a year after his predecessor Brian Terkelsen stepped down.

Mitsubishi has hired Critical Mass

Mitsubishi taps Critical Mass as first global digital agency amid drive to 'rebuild trust'

Mitsubishi has hired Critical Mass as its first global digital agency as it seeks to strengthen its presence in key growth markets and rebuild customer trust.

A McDonald's campaign won the top accolade

McDonald's, OMD, MediaCom and Nike claim top Gunn Media 100 accolades

The Gunn Report has recognised a McDonald's campaign by OMD as top for media excellence, while MediaCom was named as the top agency and Nike was crowned the leading brand.

Josep Hernandez has joined Wavemaker

Josep Hernandez quits Mondelez for L'Oréal role at Wavemaker

Wavemaker has hired Mondelez media specialist Josep Hernandez to act as its global client lead for L'Oréal.

Uber is being sued by Fetch

Fetch countersues Uber after being accused of click fraud in mobile ads

Dentsu Aegis-owned agency Fetch has issued a counter-suit against Uber in an attempt to force it to pay up millions of dollars in unpaid bills the ride-hailing firm is withholding over claims of click fraud.

Group M is forecasting an increase in adspend

Group M unveils upbeat global adspend forecast for 2018

Group M, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.

Twitter founder Jack Dorsey is promising aggressive new rules

Twitter promises 'aggressive' rules on inappropriate content

Twitter has set out an "aggressive" new stance to its rules around inappropriate content on the social media network.

Microsoft: chatbots need a redefinition

People have unrealistic expectations of what tasks chatbots can currently perform and there needs to be revaluation of the role they play, Microsoft-owned Skype's programme manager Rene Brandel has warned.

Amazon: Voice provides 'green field' for innovation and creativity

Amazon director of international ad sales Dan Wright believes voice technology will provide rich pickings for innovation and the creativity will be driven by developers.

Spotify's Danielle Lee: 'Data is our superpower'

Spotify global head of partner solutions Danielle Lee says that data is the brand's 'superpower' and is being used to drive both the company's product and marketing.

l-r Rajamannar, Mastercard; Mitchell, McDonald's; Hatherall, Johnson&Johnson; Rudaizky, EY; Salzman, HP; Harris, ExchangeLab; Roman, Lenovo; Fay, Guinness World Records. Seated l-r Dobson, ExchangeLab; Barrick, Campaign; Wakely, Mars Petcare

Bridging the gap between creative and programmatic

It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity keeping up?

Stop predicting the death of anything: no media is a write-off, it's all opportunity

Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel

Sorrell: Trump presidency is good news for global economy

Sir Martin Sorrell believes Donald Trump's presidency is "good news" for the world economy, and has criticized Barack Obama for being "diffident" toward the business community.

Nobody wants 'federation' of mobile messaging, says PayPal

Nobody wants "federation" of messaging services despite talk of creating inter-operability, according to PayPal's next generation commerce chief Harper Reed.

Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'

Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of its "learn and adapt" strategy.

Google: 'We are not perfect but the news industry has misunderstood us'

Madhav Chinnappa, Google's director of strategic relations for news and publishers, says the news industry has misunderstood the role the tech giant plays in the ecosystem.


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