Content from our thought leader

Matthew Chapman

Reporter

Matthew has been with Brand Republic Group since September 2011 covering the retail, technology, gaming and utilities sectors.

Matthew on Twitter: @mattchapmanUK

Relevant experience: After the standard unpaid work experience at many different publications, I landed my first full-time reporter position at StrategyEye, a company that covers the digital media industry. After a few months learning the trade at StrategyEye, I moved on to Pitch, the agency-focused sister publication of Marketing Week. I spent a year in the role before making the move to Haymarket.

Favourite ad: Undoubtedly ‘More ties!’ by Just For Men, an inspiration for any jobseeker in these tough times we are living through.

Favourite track: Father and Son by Cat Stevens.

One thing not a lot of people know about me: I used to have a rather unhealthy obsession with Neighbours (the Australian soap opera), which led me to set up a Neighbours appreciation society at university. I’m over it now.

If I wasn’t slaving away at Haymarket I’d be...? Setting up a chain of boutique hotels around the world, mainly so I can permanently travel.

Sky and Netflix partner for 'ultimate' on-demand TV package
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Sky and Netflix partner for 'ultimate' on-demand TV package

Sky and Netflix have partnered to create the UK's largest on demand TV service as part of a new premium subscription pack.

Mastercard signs up as first global sponsor of League of Legends esport
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Mastercard signs up as first global sponsor of League of Legends esport

Three-year deal is the first for the Riot Games title.

Ofcom: half of adults support more social media regulation
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Ofcom: half of adults support more social media regulation

Research also found that 45% of people have experienced harm online.

Neil Christie named Wieden & Kennedy London CEO
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Neil Christie named Wieden & Kennedy London CEO

Christie relinquishes global duties to take newly created role.

Pride flag damaged to raise awareness of LGBTQ+ youth suicide
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Pride flag damaged to raise awareness of LGBTQ+ youth suicide

Two creatives at The Gate London have come up with a campaign, taken up by Gay Times, to highlight the scale of mental health issues among LGBTQ+ young people.

Oath chief executive Tim Armstrong to leave company
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Oath chief executive Tim Armstrong to leave company

Oath chief executive Tim Armstrong will leave the company as early as next month as parent company Verizon restructures the business.

British Airways data breach poses new challenge to weakened brand reputation
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British Airways data breach poses new challenge to weakened brand reputation

British Airways faces another hit to its brand reputation after revealing a major data breach has exposed its customers' financial information to hackers.

Finnair and Helsinki airport team up for short movie
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Finnair and Helsinki airport team up for short movie

Airline Finnair and the operator of Helsinki airport have created a 13-minute short film to position themselves as the crossroads between East and West.

FA signs up Head & Shoulders as its first official haircare partner
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FA signs up Head & Shoulders as its first official haircare partner

The FA has unveiled P&G's Head & Shoulders shampoo brand as its first official haircare partner in a deal that will involve England players starring in advertising.

Burberry pledges to stop burning unsold stock
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Burberry pledges to stop burning unsold stock

Burberry has put an end to its practice of burning unsold stock in order to protect the premium nature of its brand.

Does your brand have a purpose?
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Does your brand have a purpose?

Brand purpose has many benefits, from the ethical to the financial. However, getting that purpose right, and engaging consumers along the way by being authentic, finding the right tone and offering a sense of belonging is vital

Facebook data scandal unlikely to dampen growth in social media adspend
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Facebook data scandal unlikely to dampen growth in social media adspend

A quarter of all digital adspend will go to social networks this year, according to eMarketer, which has dismissed "knee-jerk reactions" to the data controversy surrounding Facebook.

April Fool's Day 2018: The brands that shared in the LOLz
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April Fool's Day 2018: The brands that shared in the LOLz

Brands love to share their sense of humour on April Fool's Day and this year was no different, so Campaign picked out some of the best of this year's efforts.

Publicis Media launches global commerce practice
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Publicis Media launches global commerce practice

Publicis Media is seeking to bring together its commerce expertise from across the group with the launch of a specialist global practice.

McCann promotes Lopez to new Europe chief production officer role
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McCann promotes Lopez to new Europe chief production officer role

McCann Worldgroup has promoted Sergio Lopez to the newly-created role of chief production officer of its European operation.

Turkey of the week: Diet Coke's joyless 'Because I can' ad doesn't make you feel good
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Turkey of the week: Diet Coke's joyless 'Because I can' ad doesn't make you feel good

Diet Coke's advertising used to be full of a confident swagger but has now been replaced by an apathetic, limply-scripted 'Because I can' campaign that makes the viewer die a little inside.

News UK promotes Dominic Carter to new group chief commercial officer role
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News UK promotes Dominic Carter to new group chief commercial officer role

News UK has promoted Dominic Carter to the new role of group chief commercial officer, 18 months after it acquired Wireless Group, to oversee overall ad sales for its newspaper and radio brands.

Spark Foundry promotes Chris Boothe to global brand president
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Spark Foundry promotes Chris Boothe to global brand president

Spark Foundry has promoted Publicis Groupe veteran Chris Boothe to the role of global brand president a year after his predecessor Brian Terkelsen stepped down.

VR experience allows blind to 'see' world famous sculptures
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VR experience allows blind to 'see' world famous sculptures

The National Gallery of Prague has rolled out a virtual reality experience that allows blind and visually impaired people to touch and feel the world's most famous sculptural masterpieces.

Atomic appoints Hopkins as head of planning as Richard Hill exits
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Atomic appoints Hopkins as head of planning as Richard Hill exits

Atomic London has appointed Steve Hopkins to a new head of planning role as strategy partner Richard Hill leaves the agency.

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