The worst thing a brand can do when storytelling is to be untrue to themselves. Having a genuine purpose and sticking with it is essential, according to a group of senior marketers...
Maguire is tasked with expanding global network's UK operation.
New brief includes focus on full media transparency.
Apprentice numbers are falling despite government's ambitious targets.
Freedive service offers alternative to subscription-based streaming models.
Retailer says focusing on product ads reflects today's consumer.
Aldi's Christmas mascot is depicted battling an evil parsnip
Executions will promote Home Solutions from the retailer.
The scheme targets women returning to work after an extended break.
Mallard has 20 years of experience in the retail sector.
The pair will be creative chiefs at McCann's Microsoft unit.
Kennedy is due to join broadcaster in February.
Advertising activity for annual push promotes new 'personal quit plan' tool.
Lewis takes over from Emily James, who is setting up a freelance practice.
Agency also makes appointments from Grey and Ogilvy.
Restructure will create five divisions within the group.
New subscription pack allows Sky Q customers to access Netflix content.
Three-year deal is the first for the Riot Games title.
Research also found that 45% of people have experienced harm online.