Content from our thought leader

Matthew Chapman

Reporter

Matthew has been with Brand Republic Group since September 2011 covering the retail, technology, gaming and utilities sectors.

Matthew on Twitter: @mattchapmanUK

Relevant experience: After the standard unpaid work experience at many different publications, I landed my first full-time reporter position at StrategyEye, a company that covers the digital media industry. After a few months learning the trade at StrategyEye, I moved on to Pitch, the agency-focused sister publication of Marketing Week. I spent a year in the role before making the move to Haymarket.

Favourite ad: Undoubtedly ‘More ties!’ by Just For Men, an inspiration for any jobseeker in these tough times we are living through.

Favourite track: Father and Son by Cat Stevens.

One thing not a lot of people know about me: I used to have a rather unhealthy obsession with Neighbours (the Australian soap opera), which led me to set up a Neighbours appreciation society at university. I’m over it now.

If I wasn’t slaving away at Haymarket I’d be...? Setting up a chain of boutique hotels around the world, mainly so I can permanently travel.

FA Cup recruits influencers to appeal to new generation of fans
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FA Cup recruits influencers to appeal to new generation of fans

The FA has signed up a group of creatives from within the world of music, fashion, gaming and design to offer a new perspective on the FA Cup for a new generation of fans.

WPP's Kantar merges four brands into one consultancy
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WPP's Kantar merges four brands into one consultancy

WPP-owned research and insight specialist Kantar is combining four of its brands to form a consultancy that will set out to redefine how marketing and sales work together.

Starbucks to trial 5p surcharge on coffee cups as MPs recommend levy
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Starbucks to trial 5p surcharge on coffee cups as MPs recommend levy

Starbucks will trial a 5p charge on its disposable hot drinks cups as it seeks to jump the gun on a potential Government levy on non-recyclable cups.

Debenhams believes Christmas ad 'resonated' with public despite profit warning
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Debenhams believes Christmas ad 'resonated' with public despite profit warning

Debenhams believes its Cinderella-themed Christmas ad resonated strongly with customers despite having suffered a slump in sales.

Josep Hernandez quits Mondelez for L'Oréal role at Wavemaker
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Josep Hernandez quits Mondelez for L'Oréal role at Wavemaker

Wavemaker has hired Mondelez media specialist Josep Hernandez to act as its global client lead for L'Oréal.

The Mail on Sunday to launch 40-page lifestyle supplement
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The Mail on Sunday to launch 40-page lifestyle supplement

The Mail on Sunday is launching a 40-page lifestyle supplement that will combine new features with existing favourites from the paper.

Fetch countersues Uber after being accused of click fraud in mobile ads
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Fetch countersues Uber after being accused of click fraud in mobile ads

Dentsu Aegis-owned agency Fetch has issued a counter-suit against Uber in an attempt to force it to pay up millions of dollars in unpaid bills the ride-hailing firm is withholding over claims of click fraud.

Sizmek to offer 'total' pricing transparency on its adtech platform
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Sizmek to offer 'total' pricing transparency on its adtech platform

Sizmek is offering agencies and advertisers greater transparency over costs on its adtech platform in response to an industry outcry over the lack of visibility in programmatic.

Zenith predicts UK internet adspend will capture 60% of market this year
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Zenith predicts UK internet adspend will capture 60% of market this year

Zenith forecasts internet adspend will capture 60% of the overall UK market in 2017 and will continue to grow ahead of the market next year.

Group M unveils upbeat global adspend forecast for 2018
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Group M unveils upbeat global adspend forecast for 2018

Group M, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.

Comparethemarket renews Disney partnership ahead of The Last Jedi release
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Comparethemarket renews Disney partnership ahead of The Last Jedi release

Comparethemarket has launched a campaign featuring the meerkat Sergei reliving childhood memories of Star Wars in a spot that plays on people's nostalgia.

Jaguar partners Channel 4 to 'buck traditional car advertising'
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Jaguar partners Channel 4 to 'buck traditional car advertising'

Channel 4 and Jaguar have partnered for a campaign starring the broadcasters' stars Jimmy Carr and Sharon Horgan.

The Sun rolls out dynamic I'm a Celebrity outdoor push
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The Sun rolls out dynamic I'm a Celebrity outdoor push

The Sun is launching an outdoor campaign today that will dynamically update with headlines about I'm a Celebrity, Get me Out of Here!.

Why brands like John Lewis, M&S and Debenhams are embracing a not-so-white Christmas
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Why brands like John Lewis, M&S and Debenhams are embracing a not-so-white Christmas

The positive portrayal of ethnic diversity is one of the standout themes uniting the 2017 crop of Christmas ads.

TV industry joins forces in first global initiative to prove power of medium
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TV industry joins forces in first global initiative to prove power of medium

TV broadcasters and trade bodies from across the globe have partnered for the first time to give advertisers a single databank about the power of television advertising.

Red Brick Road wins Hillarys' £24m creative account
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Red Brick Road wins Hillarys' £24m creative account

Window dressing and flooring specialist Hillarys Blinds has appointed Red Brick Road to its £24m integrated creative account.

Sky Bet signs five-year extension to EFL sponsorship
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Sky Bet signs five-year extension to EFL sponsorship

Sky Bet has signed a five-year extension to its headline sponsorship of the English Football League (EFL).

How retail marketers are transforming tomorrow's shopper experience
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How retail marketers are transforming tomorrow's shopper experience

From the rise of the experience store to integrating mobile and tech solutions, what are the key trends for marketers and agencies wanting to cut through in today's highly competitive retail sector?

Battersea Dogs & Cats Home battles Instagram-driven designer breed trend
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Battersea Dogs & Cats Home battles Instagram-driven designer breed trend

Battersea Dogs & Cats Home is launching a new campaign with programmatic ads amid an increasingly difficult re-homing market due to the growing trend for designer breeds and online pet sales.

Lexus positions CT hybrid model as perfect for urbanites with Time Out activity
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Lexus positions CT hybrid model as perfect for urbanites with Time Out activity

Lexus has partnered with Time Out for its self-charging CT hybrid model to highlight how it is the perfect car for 'busy urbanites'.