Content from our thought leader

Matthew Chapman

Reporter

Matthew has been with Brand Republic Group since September 2011 covering the retail, technology, gaming and utilities sectors.

Matthew on Twitter: @mattchapmanUK

Relevant experience: After the standard unpaid work experience at many different publications, I landed my first full-time reporter position at StrategyEye, a company that covers the digital media industry. After a few months learning the trade at StrategyEye, I moved on to Pitch, the agency-focused sister publication of Marketing Week. I spent a year in the role before making the move to Haymarket.

Favourite ad: Undoubtedly ‘More ties!’ by Just For Men, an inspiration for any jobseeker in these tough times we are living through.

Favourite track: Father and Son by Cat Stevens.

One thing not a lot of people know about me: I used to have a rather unhealthy obsession with Neighbours (the Australian soap opera), which led me to set up a Neighbours appreciation society at university. I’m over it now.

If I wasn’t slaving away at Haymarket I’d be...? Setting up a chain of boutique hotels around the world, mainly so I can permanently travel.

Aldi's Kevin the Carrot battles parsnip in festive campaign
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Aldi's Kevin the Carrot battles parsnip in festive campaign

Aldi's Christmas mascot is depicted battling an evil parsnip

John Lewis runs first out-of-home campaign bought in real time
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John Lewis runs first out-of-home campaign bought in real time

Executions will promote Home Solutions from the retailer.

Creative Equals launches 'returners' programme
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Creative Equals launches 'returners' programme

The scheme targets women returning to work after an extended break.

Pinterest appoints Andrea Mallard as first CMO
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Pinterest appoints Andrea Mallard as first CMO

Mallard has 20 years of experience in the retail sector.

McCann London promotes Sanjiv Mistry and Jamie Mietz
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McCann London promotes Sanjiv Mistry and Jamie Mietz

The pair will be creative chiefs at McCann's Microsoft unit.

ITV hires Micro Focus chief financial officer Chris Kennedy
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ITV hires Micro Focus chief financial officer Chris Kennedy

Kennedy is due to join broadcaster in February.

Public Health England quit smoking campaign avoids 'cold turkey' message
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Public Health England quit smoking campaign avoids 'cold turkey' message

Advertising activity for annual push promotes new 'personal quit plan' tool.

Y&R poaches Iris' Sophie Lewis to be CSO in reboot
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Y&R poaches Iris' Sophie Lewis to be CSO in reboot

Lewis takes over from Emily James, who is setting up a freelance practice.

ITV and Dunelm in dating and homemaker show tie-up
Pablo appoints Inferno co-founder Tim Doust as chair
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Pablo appoints Inferno co-founder Tim Doust as chair

Agency also makes appointments from Grey and Ogilvy.

Cheil Europe relaunches with customer experience proposition
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Cheil Europe relaunches with customer experience proposition

Restructure will create five divisions within the group.

Sky and Netflix partner for 'ultimate' on-demand TV package
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Sky and Netflix partner for 'ultimate' on-demand TV package

New subscription pack allows Sky Q customers to access Netflix content.

Mastercard signs up as first global sponsor of League of Legends esport
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Mastercard signs up as first global sponsor of League of Legends esport

Three-year deal is the first for the Riot Games title.

Ofcom: half of adults support more social media regulation
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Ofcom: half of adults support more social media regulation

Research also found that 45% of people have experienced harm online.

Neil Christie named Wieden & Kennedy London CEO
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Neil Christie named Wieden & Kennedy London CEO

Christie relinquishes global duties to take newly created role.

Pride flag damaged to raise awareness of LGBTQ+ youth suicide
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Pride flag damaged to raise awareness of LGBTQ+ youth suicide

Two creatives at The Gate London have come up with a campaign, taken up by Gay Times, to highlight the scale of mental health issues among LGBTQ+ young people.

Oath chief executive Tim Armstrong to leave company
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Oath chief executive Tim Armstrong to leave company

Oath chief executive Tim Armstrong will leave the company as early as next month as parent company Verizon restructures the business.

British Airways data breach poses new challenge to weakened brand reputation
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British Airways data breach poses new challenge to weakened brand reputation

British Airways faces another hit to its brand reputation after revealing a major data breach has exposed its customers' financial information to hackers.

Finnair and Helsinki airport team up for short movie
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Finnair and Helsinki airport team up for short movie

Airline Finnair and the operator of Helsinki airport have created a 13-minute short film to position themselves as the crossroads between East and West.

FA signs up Head & Shoulders as its first official haircare partner
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FA signs up Head & Shoulders as its first official haircare partner

The FA has unveiled P&G's Head & Shoulders shampoo brand as its first official haircare partner in a deal that will involve England players starring in advertising.

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