Content from our thought leader

Matthew Chapman

Reporter

Matthew has been with Brand Republic Group since September 2011 covering the retail, technology, gaming and utilities sectors.

Matthew on Twitter: @mattchapmanUK

Relevant experience: After the standard unpaid work experience at many different publications, I landed my first full-time reporter position at StrategyEye, a company that covers the digital media industry. After a few months learning the trade at StrategyEye, I moved on to Pitch, the agency-focused sister publication of Marketing Week. I spent a year in the role before making the move to Haymarket.

Favourite ad: Undoubtedly ‘More ties!’ by Just For Men, an inspiration for any jobseeker in these tough times we are living through.

Favourite track: Father and Son by Cat Stevens.

One thing not a lot of people know about me: I used to have a rather unhealthy obsession with Neighbours (the Australian soap opera), which led me to set up a Neighbours appreciation society at university. I’m over it now.

If I wasn’t slaving away at Haymarket I’d be...? Setting up a chain of boutique hotels around the world, mainly so I can permanently travel.

Campaign loves... Cadbury's Dairy Milk
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Campaign loves... Cadbury's Dairy Milk

From 'Glass and a half' to one of the greatest ads ever...

Two-thirds of women believe male colleagues are offered more training
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Two-thirds of women believe male colleagues are offered more training

Imposter syndrome could be holding women back from requesting training.

Magic and Absolute Radio to broadcast live from New Zealand
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Magic and Absolute Radio to broadcast live from New Zealand

Tourism New Zealand will showcase country on stations.

Legal & General kicks off media review
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Legal & General kicks off media review

Mindshare has held business since 2015.

Strictly Come Dancing opening episode loses more than 1m viewers
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Strictly Come Dancing opening episode loses more than 1m viewers

BBC show's peak viewing figure fell 15% year on year.

Nestle launches luxury KitKat bars in direct-to-consumer move
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Nestle launches luxury KitKat bars in direct-to-consumer move

Roll-out mark brand's biggest development in 20 years.

John Lewis Partnership eyes merger of marketing teams
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John Lewis Partnership eyes merger of marketing teams

No official consultation process has launched yet.

Should agencies act more like management consultancies?
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Should agencies act more like management consultancies?

Centrica's Margaret Jobling argued last month that agencies need to adapt their business models.

Unilever appoints BBD Perfect Storm to global Dove Men+Care brief
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Unilever appoints BBD Perfect Storm to global Dove Men+Care brief

The FMCG giant, which is looking to offload brands without a purpose, wants Dove Men+Care to play a key role in masculinity debate.

Lovehoney hires ex-Sainsbury's marketing chief Sarah Warby as CEO
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Lovehoney hires ex-Sainsbury's marketing chief Sarah Warby as CEO

Warby will drive brand's next growth phase after private-equity acquisition.

Campo Viejo celebrates rose launch with pink fountain
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Campo Viejo celebrates rose launch with pink fountain

Visitors will be given a taste of the Mediterranean.

Sipsmith looks to Victorians for festival inspiration
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Sipsmith looks to Victorians for festival inspiration

Yurt is styled like Victorian-era gin palaces.

Data is vital, ideas are unique: the rise of performance marketing
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Data is vital, ideas are unique: the rise of performance marketing

Harnessing creativity to data is transforming this discipline...

How is creativity evolving in a growth obsessed world?
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How is creativity evolving in a growth obsessed world?

Or is it shrinking as brands seek instant gains at the expense of quality? A panel including Mars, L'Oreal and Stitch Fix interrogate...

Authenticity beats all: the art of successful storytelling
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Authenticity beats all: the art of successful storytelling

The worst thing a brand can do when storytelling is to be untrue to themselves. Having a genuine purpose and sticking with it is essential, according to a group of senior marketers...

Superunion hires BBH's Holly Maguire as UK managing director
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Superunion hires BBH's Holly Maguire as UK managing director

Maguire is tasked with expanding global network's UK operation.

Direct Line Group reappoints MediaCom after six-month review
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Direct Line Group reappoints MediaCom after six-month review

New brief includes focus on full media transparency.

Government launches campaign to revitalise apprenticeship programme
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Government launches campaign to revitalise apprenticeship programme

Apprentice numbers are falling despite government's ambitious targets.

Amazon launches ad-funded film and TV streaming on IMDb
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Amazon launches ad-funded film and TV streaming on IMDb

Freedive service offers alternative to subscription-based streaming models.

M&S celebrates dropping 'blockbuster' Christmas ad
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M&S celebrates dropping 'blockbuster' Christmas ad

Retailer says focusing on product ads reflects today's consumer.

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