In this report by the Bureau of Investigative Journalism, Campaign reveals the marketing strategies used by tobacco companies to maintain the market for nicotine products.
The beer brand found some unusual ways to promote itself after tweaking the product's recipe.
From 'Glass and a half' to one of the greatest ads ever...
Or is it shrinking as brands seek instant gains at the expense of quality? A panel including Mars, L'Oreal and Stitch Fix interrogate...
Spark Foundry has promoted Publicis Groupe veteran Chris Boothe to the role of global brand president a year after his predecessor Brian Terkelsen stepped down.
Mitsubishi has hired Critical Mass as its first global digital agency as it seeks to strengthen its presence in key growth markets and rebuild customer trust.
The Gunn Report has recognised a McDonald's campaign by OMD as top for media excellence, while MediaCom was named as the top agency and Nike was crowned the leading brand.
Wavemaker has hired Mondelez media specialist Josep Hernandez to act as its global client lead for L'Oréal.
Dentsu Aegis-owned agency Fetch has issued a counter-suit against Uber in an attempt to force it to pay up millions of dollars in unpaid bills the ride-hailing firm is withholding over claims of click fraud.
Group M, the media investment arm of WPP, forecasts global ad growth of 4.3% in 2018, and predicts Google and Facebook will strengthen their stranglehold on digital advertising.
Twitter has set out an "aggressive" new stance to its rules around inappropriate content on the social media network.
People have unrealistic expectations of what tasks chatbots can currently perform and there needs to be revaluation of the role they play, Microsoft-owned Skype's programme manager Rene Brandel has warned.
Amazon director of international ad sales Dan Wright believes voice technology will provide rich pickings for innovation and the creativity will be driven by developers.
Spotify global head of partner solutions Danielle Lee says that data is the brand's 'superpower' and is being used to drive both the company's product and marketing.
It's a golden age of marketing. Technology gives unmatched reach and measurement - and it's only improving. But is creativity keeping up?
Marketers need to exploit the proliferation of channels - not fear it, says Campaign-Turner panel
Sir Martin Sorrell believes Donald Trump's presidency is "good news" for the world economy, and has criticized Barack Obama for being "diffident" toward the business community.
Nobody wants "federation" of messaging services despite talk of creating inter-operability, according to PayPal's next generation commerce chief Harper Reed.
Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of its "learn and adapt" strategy.
Madhav Chinnappa, Google's director of strategic relations for news and publishers, says the news industry has misunderstood the role the tech giant plays in the ecosystem.