Content from our thought leader

Noelle McElhatton

Brands on alert: six things you need to know about draconian new EU data rules

Brands on alert: six things you need to know about draconian new EU data rules

Marketers must prepare for stricter regulations covering data privacy following the publication of draft reforms.

London 2012 commercial chief to lead Paramount Pictures theme park bid

London 2012 commercial chief to lead Paramount Pictures theme park bid

Chris Townsend, the former marketer who raised £2.4bn to stage the London 2012 Olympics, will seek to replicate the feat for a new Paramount Pictures theme park in Kent.

Starbucks: has its tax offer come too late?

Starbucks: has its tax offer come too late?

Starbucks. Some people think that the brand should be renamed by changing just one letter [and yes, that t-shirt is available].

The Influencers: Steve Radcliffe

The Influencers: Steve Radcliffe

Great marketers stand out because of their "energies", says the leadership tutor.

P&G scoops Brand of the Year award

P&G scoops Brand of the Year award

Procter & Gamble has won The Marketing Society's 2012 Brand of the Year award, given in association with Marketing and sponsored by international design agency Tag.

Wonga: sassy tech brand or legal loan shark exploiting the poor?

Wonga: sassy tech brand or legal loan shark exploiting the poor?

Where do we stand on Wonga.com? With Christmas just round the corner, it seems an appropriate time to examine our marketing conscience about the in-your-face payday lending brand.

Five lessons from Marketing's Next Generation of leaders

Five lessons from Marketing's Next Generation of leaders

Disenchanted, detached, demoralised. If that's your view of the next generation, you may be spending too much time with the Daily Mail.

BBC crisis: why former marketer and acting DG Tim Davie should axe the Newsnight brand

BBC crisis: why former marketer and acting DG Tim Davie should axe the Newsnight brand

Later today we may learn the fate of flagship BBC news brand Newsnight. If former P&G marketer and the BBC's acting DG Tim Davie decides to axe it, he or his successor should also look to slim the rest of the BBC's overcrowded news brand portfolio

Sir Martin Sorrell: 'I wish the government would have a bigger plan'

Sir Martin Sorrell: 'I wish the government would have a bigger plan'

Marketing catches up with WPP's chief executive to talk technology, emerging markets and the recession.

Diageo's 'shooting for 10' may not be Red Bull-risky but it should restore its creative edge

Diageo's 'shooting for 10' may not be Red Bull-risky but it should restore its creative edge

First we had Unilever's rallying cry to its agencies to bring more magic and less logic to its marketing (Marketing, 25 October 2011). Now Diageo is making a similar challenge to its creative agencies

The marketing of Obama and Romney: it's the data, stupid

The marketing of Obama and Romney: it's the data, stupid

The vote may be a week off, weather allowing, the electioneering brouhaha is nearly done with a deadlock predicted - but at least one definitive result is already in.

Sir Martin Sorrell: why Facebook and Google need to hold their nerve

Sir Martin Sorrell: why Facebook and Google need to hold their nerve

Facebook and Google may have had recent wobbles on the stock market but they need to hold nerve in the face of analyst pressure, WPP chief executive Sir Martin Sorrell said this week.

Bond and beyond: getting into bed with movie-makers is a risky play for brands

Bond and beyond: getting into bed with movie-makers is a risky play for brands

Unique is perhaps the best way to describe the Bond film franchise. As a UK-based series of productions, none can compare to the Bond movies' history, sexiness or global reach. Small wonder, then, that Heineken is one of the latest brands to fall under 007's alluring spell.

Morrisons to abandon celebrities in its ads: what can it be thinking of?

Morrisons to abandon celebrities in its ads: what can it be thinking of?

Celebrity marketing: expensive to mount but a tried and tested way to gain consumer awareness and ensure ad effectiveness. Right?

AOP Summit: Spotify chief denies Coca-Cola stake talks

AOP Summit: Spotify chief denies Coca-Cola stake talks

Spotify's UK chief has denied rumours that the site is in negotiations to sell a stake in the company to Coca-Cola.

BrandMAX 2012: What you need to know

BrandMAX 2012: What you need to know

The need to think of social media as the responsibility of the entire company, rather than merely the domain of marketing, was a key theme of the BrandMAX 2012 summit

Tesco's new Clubcard move: it's not often we see 'fun' and 'data' in the same sentence

Tesco's new Clubcard move: it's not often we see 'fun' and 'data' in the same sentence

There was a time when marketing journalists filed stories about data in the drawer marked 'd' for dull. Now, however, data has been reinvented as Big Data and that Daddy of data owners, Tesco, gets to use the words 'data' and 'fun' in the same sentence.

Five take outs from the CIM marketer salary survey 2012

Five take outs from the CIM marketer salary survey 2012

With the 2013 planning season in full swing, marketing chiefs and their HR colleagues are having hot sweats over that excel column marked 'salaries'.

Everything Everywhere's 4G launch needs to learn from mistakes made by US suppliers

Everything Everywhere's 4G launch needs to learn from mistakes made by US suppliers

Network provider or handset maker: the mobile market is the commercial battlefield where the bullets fly thickest.

Back to work with a bump: five marketing take-outs from summer 2012

Back to work with a bump: five marketing take-outs from summer 2012

New Year or end of summer: saying adieu to the holidays and hello to a full email inbox and new deadlines is never easy.

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