Content from our thought leader

Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

Creativebrief promotes Charlie Carpenter to CEO
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Creativebrief promotes Charlie Carpenter to CEO

Appointment comes after five years as managing director.

Carat lands Beiersdorf UK media business
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Carat lands Beiersdorf UK media business

Incumbent Wavemaker did not repitch.

Lloyds co-funds six-part TV series about delicate money conversations
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Lloyds co-funds six-part TV series about delicate money conversations

Save Well, Spend Better will air on Monday nights on Channel 4.

Airbnb to sponsor Olympics and Paralympics to 2028
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Airbnb to sponsor Olympics and Paralympics to 2028

Accommodation business becomes top-tier partner alongside likes of Coca-Cola and Visa.

Zach Leonard moves to lead Independent following Mike Soutar hire
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Zach Leonard moves to lead Independent following Mike Soutar hire

Digital MD of Evening Standard and Independent named chief executive of latter.

Smash Hits returns to promote new musical
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Smash Hits returns to promote new musical

One-off free edition available today as tie-in with pop nostalgia fest & Juliet.

Google acquires wearable tech brand Fitbit for $2.1bn
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Google acquires wearable tech brand Fitbit for $2.1bn

Search giant eyes opportunity of 'Made by Google' wearables.

Aldi Christmas ad: are sprout gangsters the villains of Kevin's latest adventure?
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Aldi Christmas ad: are sprout gangsters the villains of Kevin's latest adventure?

Peaky Blinders spoof teases carrot's return for fourth Christmas...

Brands tipped to leave broadcast TV out in the cold
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Brands tipped to leave broadcast TV out in the cold

AA/Warc forecast 2.4% drop in Q4, but there are big gains for non-broadcast video.

Kraft Heinz to shake up media spend and cut product launches
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Kraft Heinz to shake up media spend and cut product launches

New CEO to back flagship brands in turnaround.

Dave takes CALM support from advertising into programming
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Dave takes CALM support from advertising into programming

TV channel to air three Comedy Against Living Miserably specials in aid of mental-health charity.

Why cost-cutting pressure drove an effectiveness revolution for Diageo
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Why cost-cutting pressure drove an effectiveness revolution for Diageo

Drinks group has increased marketing spend by 31% since 2016.

Enders Analysis founder sounds alarm over rise of unregulated TV content
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Enders Analysis founder sounds alarm over rise of unregulated TV content

Claire Enders urges advertisers to value public-service broadcasting amid 'avalanche' of content from unregulated players.

'Big six' acquisitions set to sag to half the level of 2018
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'Big six' acquisitions set to sag to half the level of 2018

Dentsu leads much-diminished deal-making activity by volume.

Hillary and Chelsea Clinton guest-edit this week's Stylist
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Hillary and Chelsea Clinton guest-edit this week's Stylist

'Gutsy women' will be theme of issue.

Flora pulls out of Mumsnet partnership after transphobia complaints
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Flora pulls out of Mumsnet partnership after transphobia complaints

Trans activist declared boycott over spread's 'Mumsnet rated' badge.

AMV named Agency of the Year at Campaign Big Awards 2019
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AMV named Agency of the Year at Campaign Big Awards 2019

Adam & Eve/DDB and Droga5 also had a good night...

Unilever-owned Pukka launches biggest campaign to date and pop-up cafe
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Unilever-owned Pukka launches biggest campaign to date and pop-up cafe

Debut cinema campaign introduces tea brand's first slogan, 'Feel your power'.

FA hires Kathryn Swarbrick as commercial and marketing chief
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FA hires Kathryn Swarbrick as commercial and marketing chief

She joins on 4 November after seven years at Pepsi.

MediaMonks expands with $150m acquisition of US digital agency Firewood
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MediaMonks expands with $150m acquisition of US digital agency Firewood

Silicon Valley shop favours embedded service for clients including Google, Facebook and Salesforce.

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