Uncommon strengthens production line-up with senior hire
Charlie Gatsky Sinclair also promoted to new role.
X-rated Elon Musk burns bridges with concerned advertisers: ‘Go F yourself’
Ad chief Linda Yaccarino attempts to clean up after public tirade.
Friends share joy in Amazon’s Beatles-soundtracked Christmas ad
Gentle in-house spot set to ‘In My Life’ to run in the UK, US and Europe.
Jellyfish founder Rob Pierre steps down after 18 years
‘It’s the right time for me to step away and focus on other ambitions.’
Is the media agency model moving towards outcome-based payment?
In a progressively splintered media landscape, brands are seeking a simpler, holistic and results-based service from their agencies. But is that too much to ask for from overstretched teams? PMW spoke to both sides to ask if the future of brand-agency relations will be performance based.
Should media agencies make money for clients or for themselves?
Media agencies’ dual mandate of advice and execution has always produced dilemmas around how they get paid. But as their capabilities have grown through data science and beyond, and many have forged into reselling media, are clients keeping up?
Mars Petcare brings in first global marketing chief since 2019
Najoh Tita-Reid to join from Logitech as chief brand and experience officer.
Dentsu sets out 10 media trends with momentum for 2024
Broad themes of research report are generative AI, platform monetisation and brands’ social impact.
Global agency group H1 revenues slow as tech clients pull back
Greater caution from clients made organic growth harder to achieve in first six months of 2023 for some groups.
Havas organic growth accelerates to 6.3% in Q2
All regions performing well as parent company praises ad group’s direction.
S4 stutters as clients pull back in May and June
Content practice continues to experience weakness.
Majority of creatives worried by impact of generative AI
Study finds technology regarded as viable substitute for human creativity.
Ukraine campaigns up for Sustainable Development Goals Lions
‘Be brave like Ukraine’ shortlisted alongside work by Publicis, 72&Sunny and BBD Perfect Storm.
McCann New York and Microsoft win Design Grand Prix
Wieden & Kennedy London earns bronze for Nike.
Publicis’ Working With Cancer campaign wins Lions Health Grand Prix for Good
‘Not only a brilliantly creative idea, but a globally impactful one,’ jury president says.
Wavemaker expands global growth team
Natalie Yorke joins the London team and Lynne Reilly heads North America.
Second WFA global census shows no improvement on inclusion
Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.
M&C Saatchi shares drop 9% on downbeat trading update
Group optimistic despite weakness in advertising and media revenues.
Vice Media to keep operating amid sale process
Publisher files for Chapter 11 bankruptcy and secures one buyer.
Airbnb to stoke marketing fire after praising performance ‘laser’
CEO promises big brand push aimed at young travellers this summer.
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