Heritage film conceived and produced by brand’s in-house creative director.
Outrage after Kristallnacht used as marketing hook by 'semi-automated' system.
Proprietary media planning tool will allow campaigns to be ‘optimised’ for carbon impact.
Ad watchdog to update guidance around making environmental claims.
Move invites comparisons to Gwyneth Paltrow venture Goop.
Why the hold-up in the takeover process and where are things now? Campaign explains.
AdvancedAdvT now says it will vote against Next 15’s offer – as things stand.
Three aspiring designers to use VR to create looks for three drag acts.
Coca-Cola win helped deliver organic revenue growth of 8.9% in the first six months.
Misfiring MediaMonks owner also appoints chief operating officer.
Exclusive negotiations in progress between performance agency and martech group.
China lockdowns partly offset strong recovery from pandemic.
Sir Martin Sorrell’s marketing group slices over £30m off EBITDA forecast and plans cost reductions.
Showing a woman running alone at night did not encourage ‘unsafe practice’ ASA says, rejecting 27 complaints.
Outdoor media buyer pursuing growth and acquisitions after climbing out of pandemic doldrums.
Rare Black Pencils go to Leo Burnett Chicago and DDB New Zealand.
S4 Capital and Meta among stock market fallers.
American coffee giant follows McDonald’s in exit following business suspension.
Fewer and fewer ads shown next to risky content as contextual targeting improves.
Agency highlights stance on Transgender Day of Visibility.