Charlie Gatsky Sinclair also promoted to new role.
Ad chief Linda Yaccarino attempts to clean up after public tirade.
Gentle in-house spot set to ‘In My Life’ to run in the UK, US and Europe.
‘It’s the right time for me to step away and focus on other ambitions.’
In a progressively splintered media landscape, brands are seeking a simpler, holistic and results-based service from their agencies. But is that too much to ask for from overstretched teams? PMW spoke to both sides to ask if the future of brand-agency relations will be performance based.
Media agencies’ dual mandate of advice and execution has always produced dilemmas around how they get paid. But as their capabilities have grown through data science and beyond, and many have forged into reselling media, are clients keeping up?
Najoh Tita-Reid to join from Logitech as chief brand and experience officer.
Broad themes of research report are generative AI, platform monetisation and brands’ social impact.
Greater caution from clients made organic growth harder to achieve in first six months of 2023 for some groups.
All regions performing well as parent company praises ad group’s direction.
Content practice continues to experience weakness.
Study finds technology regarded as viable substitute for human creativity.
‘Be brave like Ukraine’ shortlisted alongside work by Publicis, 72&Sunny and BBD Perfect Storm.
Wieden & Kennedy London earns bronze for Nike.
‘Not only a brilliantly creative idea, but a globally impactful one,’ jury president says.
Natalie Yorke joins the London team and Lynne Reilly heads North America.
Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.
Group optimistic despite weakness in advertising and media revenues.
Publisher files for Chapter 11 bankruptcy and secures one buyer.
CEO promises big brand push aimed at young travellers this summer.