Content from our thought leader

Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

Pearl & Dean theme remixed by Queen to market band biopic
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Pearl & Dean theme remixed by Queen to market band biopic

Cinema audiences are finding Pearl & Dean's familiar 'Asteroid' theme music has been given a twist by original Queen members Brian May and Roger Taylor.

Johnston Press puts itself up for sale
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Johnston Press puts itself up for sale

Johnston Press, which owns the national newspapers i and The Scotsman, has invited takeovers after admitting defeat on dealing with its debt burden.

Waterloo IMAX poster site could be lost to redevelopment
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Waterloo IMAX poster site could be lost to redevelopment

A planning decision by Lambeth Council could deprive brands of one of their favourite and most impactful outdoor advertising sites within the next few years.

TalkTalk flips creative to hit 'tribes' with segmented media strategy
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TalkTalk flips creative to hit 'tribes' with segmented media strategy

Broadband provider drops "This Stuff Matters" positioning for new "For Everyone" push.

Halfords moves weather sponsorship from C4 to ITV
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Halfords moves weather sponsorship from C4 to ITV

Retailer will 'own' weather on both channels for the next three months.

ICF joins ranks of business consultancies acquiring marketing agencies
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ICF joins ranks of business consultancies acquiring marketing agencies

Creative and experiential agency We Are Vista has been bought by US-based ICF.

ASA defends Lloyds strapline as 'advertising puffery' in ruling
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ASA defends Lloyds strapline as 'advertising puffery' in ruling

The ad watchdog has allowed Lloyds to keep using its 'By your side' strapline, rejecting a complaint from Keystone Law that it was misleading.

Stop being rotten to fruit, ad watchdog tells Costa
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Stop being rotten to fruit, ad watchdog tells Costa

Complaints that a Costa radio ad disparaged avocados in favour of bacon have been upheld by the ASA.

Pearl & Dean promotes Clare Turner to sales director
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Pearl & Dean promotes Clare Turner to sales director

Cinema ad sales house appoints new sales director after departure of Zoe Cadman to Global

Campaign celebrates 50 years with poster campaign through JCDecaux
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Campaign celebrates 50 years with poster campaign through JCDecaux

Big names such as Lord Saatchi and Cilla Snowball are appearing on a number of London outdoor sites.

Sorrell's S4 hits stock market and studies data and digital media buying acquisitions
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Sorrell's S4 hits stock market and studies data and digital media buying acquisitions

S4 Capital is exploring data analytics and digital media

Spotify to celebrate podcasts with Sunday Twitter takeover
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Spotify to celebrate podcasts with Sunday Twitter takeover

The music-streaming service is using the social platform's First View offering to ensure UK users will see its ad first on International Podcast Day.

Sorrell's S4 venture to make debut on stock market today
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Sorrell's S4 venture to make debut on stock market today

Derriston will be renamed S4 Capital this morning, with the former WPP chief as executive chairman.

Y&R London management out in VML merger
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Y&R London management out in VML merger

VML staff has taken top roles in London offshoot

WPP merges Y&R and VML under Jon Cook
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WPP merges Y&R and VML under Jon Cook

Y&R CEO David Sable is named non-executive chairman of VMLY&R.

Wunderman buys majority stake in martech company Emark
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Wunderman buys majority stake in martech company Emark

Emark's headquarters are in the Netherlands but it also has offices in London, Barcelona and Poland.

TalkTalk embarks on four-month partnership with Bauer Media
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TalkTalk embarks on four-month partnership with Bauer Media

Activity includes a YouTube show with Heat magazine.

Snapchat links visual search to Amazon listings
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Snapchat links visual search to Amazon listings

New function is claimed to recognise barcodes as well as products themselves.

Instagram founders leave Facebook to 'build new things'
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Instagram founders leave Facebook to 'build new things'

Facebook bought the photo-sharing social network in 2012 for $1bn.

Mindshare hires Carat's James Harris as global chief strategy officer
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Mindshare hires Carat's James Harris as global chief strategy officer

Harris leaves Carat after three years.

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