Silicon Valley shop favours embedded service for clients including Google, Facebook and Salesforce.
Mark Read stresses new hire's experience with business transformation.
Step into the shoes of a Red Cross negotiator...
Spending on silver screen by advertisers to rise 6.8% from 2018.
Former EA marketer fills vacancy left by Jason White.
Former Grey chief to lead Technicolor's global ad offering.
Shares climb, although performance expected to moderate in 2019.
Four-minute film illustrates tastes found in XO through alien landscapes.
Media and advertising analyst moves back to agency world.
Output-based fees are on the rise.
S4 Capital third-quarter revenue up almost 46% organically.
Struggling digital media company Matomy, in which Publicis Groupe invested over £50m four years ago, has sounded the alarm over "rapidly growing fraudulent online ad impressions".
Food company PepsiCo is branching out into new territory with the $3.2bn (£2.5bn) purchase of SodaStream, the manufacturer of machines that allow consumers to "get busy with the fizzy" at home.
Amazon has reported its largest ever quarterly profit, at $2.5bn (£1.91bn), on the back of a growing contribution from ad sales, which are higher margin than its core retail business.
This year's Cannes Lions festival made 9% less revenue than in 2017 owing to falls in both delegate numbers and awards entries resulting from Publicis Groupe sitting out the event and the organisers truncating the schedule.
The chief executive of Publicis Groupe has experienced his first bad financial quarter since he took charge last June, as a drop in organic growth led its shares down 7% this morning.
Publicis Groupe agency SapientRazorfish has made in the region of 100 redundancies in the US this week and the Razorfish brand is reportedly tipped for retirement.
If you were unfamiliar with MediaMonks and want to know more about the company that Sir Martin Sorrell has made his first capture, read on.
Havas has created a comms-led offering to attract clients in the emerging blockchain and cryptocurrency fundraising space.
In the next few weeks Facebook is to propose updates to its terms of service and to its data policy as part of moves to "improve privacy" that also include taking away the ability for third-party data providers like Experian to offer their targeting directly to advertisers on Facebook.