Content from our thought leader

Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

How Heineken landed a delicious smackdown on the European Super League

How Heineken landed a delicious smackdown on the European Super League

Agency and client moved quickly and scored a crowd-pleaser.

Havas recovery continues with return to growth in sight

Havas recovery continues with return to growth in sight

Q1 revenues dropped 0.8% on an organic basis.

John Hegarty: the best campaign I’ve seen recently is in-house

John Hegarty: the best campaign I’ve seen recently is in-house

Ad legend also weighs in on 'deplorable' writing skills.

Ferrero unwraps global media review

Ferrero unwraps global media review

Nearly 100 markets believed to be up for grabs.

Ikea names agency veteran Linus Karlsson as chief creative officer

Ikea names agency veteran Linus Karlsson as chief creative officer

Former McCann creative boss to work across marketing and product development.

Now take it apart again: Ikea creates disassembly manuals for furniture
Creative showcase #SheTakesOver aims bigger for 2021

Creative showcase #SheTakesOver aims bigger for 2021

Adam & Eve/DDB-led awareness raiser invites applications for March celebration.

BBD Perfect Storm launches Health & Wellness division

BBD Perfect Storm launches Health & Wellness division

Nick Dutnall, formerly MD of Aesop, will lead the specialist proposition as managing partner.

BHF hires Direct Line's Claire Sadler to lead marketing and fundraising

BHF hires Direct Line's Claire Sadler to lead marketing and fundraising

The former BT marketing director is joining from Direct Line for Business.

Covid restrictions accelerate M&S clothing’s swing to online

Covid restrictions accelerate M&S clothing’s swing to online

December clothing and home sales fell by one-fifth amid brand's Christmas TV ad pause.

Karmarama appoints James Denton-Clark as first client chief

Karmarama appoints James Denton-Clark as first client chief

Denton-Clark has spent 11 years as managing director and partner.

MediaMonks expands with $150m acquisition of US digital agency Firewood

MediaMonks expands with $150m acquisition of US digital agency Firewood

Silicon Valley shop favours embedded service for clients including Google, Facebook and Salesforce.

WPP appoints Sainsbury's veteran John Rogers as CFO

WPP appoints Sainsbury's veteran John Rogers as CFO

Mark Read stresses new hire's experience with business transformation.

Red Cross creates choose-your-own Twitter adventure

Red Cross creates choose-your-own Twitter adventure

Step into the shoes of a Red Cross negotiator...

Cinema predicted to outpace global ad market

Cinema predicted to outpace global ad market

Spending on silver screen by advertisers to rise 6.8% from 2018.

Beats hires Chris Thorne as global CMO

Beats hires Chris Thorne as global CMO

Former EA marketer fills vacancy left by Jason White.

David Patton joins MPC and The Mill owner

David Patton joins MPC and The Mill owner

Former Grey chief to lead Technicolor's global ad offering.

Interpublic challenges rivals with 5.5% organic growth

Interpublic challenges rivals with 5.5% organic growth

Shares climb, although performance expected to moderate in 2019.

Hennessy to unleash epic Ridley Scott ad on Oscars night

Hennessy to unleash epic Ridley Scott ad on Oscars night

Four-minute film illustrates tastes found in XO through alien landscapes.

Brian Wieser joins Group M to lead business intelligence

Brian Wieser joins Group M to lead business intelligence

Media and advertising analyst moves back to agency world.

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