Content from our thought leader

Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

Why cost-cutting pressure drove an effectiveness revolution for Diageo
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Why cost-cutting pressure drove an effectiveness revolution for Diageo

Drinks group has increased marketing spend by 31% since 2016.

Enders Analysis founder sounds alarm over rise of unregulated TV content
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Enders Analysis founder sounds alarm over rise of unregulated TV content

Claire Enders urges advertisers to value public-service broadcasting amid 'avalanche' of content from unregulated players.

'Big six' acquisitions set to sag to half the level of 2018
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'Big six' acquisitions set to sag to half the level of 2018

Dentsu leads much-diminished deal-making activity by volume.

Hillary and Chelsea Clinton guest-edit this week's Stylist
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Hillary and Chelsea Clinton guest-edit this week's Stylist

'Gutsy women' will be theme of issue.

Flora pulls out of Mumsnet partnership after transphobia complaints
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Flora pulls out of Mumsnet partnership after transphobia complaints

Trans activist declared boycott over spread's 'Mumsnet rated' badge.

AMV named Agency of the Year at Campaign Big Awards 2019
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AMV named Agency of the Year at Campaign Big Awards 2019

Adam & Eve/DDB and Droga5 also had a good night...

Unilever-owned Pukka launches biggest campaign to date and pop-up cafe
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Unilever-owned Pukka launches biggest campaign to date and pop-up cafe

Debut cinema campaign introduces tea brand's first slogan, 'Feel your power'.

FA hires Kathryn Swarbrick as commercial and marketing chief
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FA hires Kathryn Swarbrick as commercial and marketing chief

She joins on 4 November after seven years at Pepsi.

MediaMonks expands with $150m acquisition of US digital agency Firewood
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MediaMonks expands with $150m acquisition of US digital agency Firewood

Silicon Valley shop favours embedded service for clients including Google, Facebook and Salesforce.

Martin Sorrell: Group M alone is worth as much as WPP's stock market value
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Martin Sorrell: Group M alone is worth as much as WPP's stock market value

Former WPP chief seeks to justify retaining his shares in ad giant.

MediaCom promotes Steve Gladdis and Geoff de Burca
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MediaCom promotes Steve Gladdis and Geoff de Burca

Strategists elevated to lead EMEA and UK roles respectively.

Havas rolls out ads for new post-GCSE qualification
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Havas rolls out ads for new post-GCSE qualification

Online and outdoor ads promote T Levels.

Dave Dye's Love or Fear launches debut work
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Dave Dye's Love or Fear launches debut work

Video and outdoor campaign promotes travel-insurance start-up Pluto.

Churchill hints at change with teaser ad
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Churchill hints at change with teaser ad

Insurance brand refers to 'the new Churchill' and '4 October'.

ASA neutralises Dettol's claim to be environmentally friendlier
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ASA neutralises Dettol's claim to be environmentally friendlier

Consumers found to be misled by ad claiming new spray refills contain '70% less plastic'.

Instagram adds alerts to ecommerce trial
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Instagram adds alerts to ecommerce trial

Brand followers can get reminder when new products go on sale.

Times and Sunday Times join Apple News+ UK launch
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Times and Sunday Times join Apple News+ UK launch

Subscription service rolls out this week.

Rooney Carruthers joins Forever Beta
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Rooney Carruthers joins Forever Beta

VCCP co-founder resurfaces after departing George & Dragon.

WPP appoints Sainsbury's veteran John Rogers as CFO
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WPP appoints Sainsbury's veteran John Rogers as CFO

Mark Read stresses new hire's experience with business transformation.

Australian ad watchdog dismisses 600 complaints about 'Blood normal'
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Australian ad watchdog dismisses 600 complaints about 'Blood normal'

Campaign is 'killing shame', Essity and AMV claim.

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