Brands see further improvement in ‘safety’ of online advertising
Fewer and fewer ads shown next to risky content as contextual targeting improves.
Grey London rebrands as They to support trans community
Agency highlights stance on Transgender Day of Visibility.
M&C Saatchi extends stand-off with suitor for another month
Latest ‘put up or shut up deadline’ passes with no new offer from Vin Murria.
Purpose-driven campaigns top Warc Effectiveness 100 ranking
Success of Nike, Unilever et al contradicts purpose detractors.
Uniqlo U-turns on staying open in Russia
Japanese clothing brand to suspend operations after initial resistance.
Arthur and Maurice ham it up in Publicis Christmas film
French duo have been inserted into famous films and TV from The Joker to Squid Game to promote new Work Your World initiative.
EO Charging appoints creative and media agencies
Impero and Brainlabs plugged in after competitive pitches.
IPG Mediabrands sweeps up Dyson global media planning and buying
Account, worth £450m, will transfer from Mindshare in Q1 2022.
Magnus Djaba lands new global role
UK creative agency leader moves up to global role with management committee position.
How Heineken landed a delicious smackdown on the European Super League
Agency and client moved quickly and scored a crowd-pleaser.
Havas recovery continues with return to growth in sight
Q1 revenues dropped 0.8% on an organic basis.
John Hegarty: the best campaign I’ve seen recently is in-house
Ad legend also weighs in on 'deplorable' writing skills.
Ferrero unwraps global media review
Nearly 100 markets believed to be up for grabs.
Ikea names agency veteran Linus Karlsson as chief creative officer
Former McCann creative boss to work across marketing and product development.
Now take it apart again: Ikea creates disassembly manuals for furniture
Initiative created by Rapp.
Creative showcase #SheTakesOver aims bigger for 2021
Adam & Eve/DDB-led awareness raiser invites applications for March celebration.
BBD Perfect Storm launches Health & Wellness division
Nick Dutnall, formerly MD of Aesop, will lead the specialist proposition as managing partner.
BHF hires Direct Line's Claire Sadler to lead marketing and fundraising
The former BT marketing director is joining from Direct Line for Business.
Covid restrictions accelerate M&S clothing’s swing to online
December clothing and home sales fell by one-fifth amid brand's Christmas TV ad pause.
Karmarama appoints James Denton-Clark as first client chief
Denton-Clark has spent 11 years as managing director and partner.