Content from our thought leader

Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

Tech players need to 'grow up and be accountable' in 2018, says Audi's Braun
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Tech players need to 'grow up and be accountable' in 2018, says Audi's Braun

Audi UK marketing director Benjamin Braun's watchwords this year will be "hold people accountable" - whether they're suppliers or employees - he told Campaign's The Year Ahead breakfast briefing audience on Friday.

Video: Marketers speak their mind at CES 2018
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Video: Marketers speak their mind at CES 2018

Senior marketers for brands including Mastercard, Facebook, Bosch and Pinterest dropped into The Economist's TV studio at the Consumer Electronics Show to talk about what's occupying them.

M&S credits Paddington Christmas ad for strong gifting performance
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M&S credits Paddington Christmas ad for strong gifting performance

The boss of Marks & Spencer has defended the brand's Christmas ad campaign starring Paddington Bear despite the company reporting a like-for-like sales decline.

Dyson rapped for misleading viewers over pollution worries
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Dyson rapped for misleading viewers over pollution worries

The Advertising Standards Authority has banned a Dyson TV ad for its £500 Purifier Heater by framing indoor pollution as a concern.

Margot James succeeds Matt Hancock at DCMS
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Margot James succeeds Matt Hancock at DCMS

Matt Hancock's promotion to culture secretary has led to Margot James' appointment as a minister in his department.

British cider brand Aspall targets fame as part of Molson Coors
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British cider brand Aspall targets fame as part of Molson Coors

Aspall, a cider brand founded in Suffolk in 1728, is set for international expansion following its acquisition by Molson Coors.

Global grows radio ad revenue by £12m
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Global grows radio ad revenue by £12m

The group behind Capital Radio, Classic FM and LBC has reported a five per cent rise in radio advertising revenues, according to results filed at Companies House.

Be Heard Group rejigs Peter Scott's role
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Be Heard Group rejigs Peter Scott's role

Be Heard Group founder Peter Scott is moving from executive chairman to group chief executive, with non-executive director David Morrison becoming non-executive chairman.

Bank brand creates own algorithm to avoid YouTube ad pitfalls
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Bank brand creates own algorithm to avoid YouTube ad pitfalls

US bank JPMorgan Chase has returned to advertising on YouTube only after developing its own algorithm that ensures its ads are not placed around questionable content.

Shortlist Media claims revenue bounceback following £4.7m loss
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Shortlist Media claims revenue bounceback following £4.7m loss

The publisher of Shortlist and Stylist magazines is set for an improved performance this year, following a drop in revenues and profits in the previous 12 months.

'We're trying to give up cigarettes', says Philip Morris ad
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'We're trying to give up cigarettes', says Philip Morris ad

Global tobacco giant Philip Morris International (PMI) has run a print ad claiming that it wishes "to stop selling cigarettes" in the UK.

TCS Media changes hands in management buyout
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TCS Media changes hands in management buyout

TCS, an independent media agency founded in the early 1970s, has been sold in a management buyout for an undisclosed sum.

Hearst hires Sarah Tsirkas and Joni Morriss
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Hearst hires Sarah Tsirkas and Joni Morriss

Hearst has hired Initiative's Sarah Tsirkas and Oath's Joni Morriss as group agency directors.

Six progress to public vote for Global Marketer of the Year
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Six progress to public vote for Global Marketer of the Year

The World Federation of Advertisers has shortlisted six CMOs to compete for its inaugural Global Marketer of the Year award.

London 'lacking marketing start-ups'
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London 'lacking marketing start-ups'

London is short on new marketing services businesses, while the UK would be the worst place to start an advertising agency, Advertising Week Europe has heard.

Too much emphasis on targeting can lead us astray, according to data panel
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Too much emphasis on targeting can lead us astray, according to data panel

Data-driven targeting hampers messaging, figures from advertising and politics claimed during The Guardian's Big Data Backlash session at Advertising Week Europe this afternoon.

Google's Matt Brittin apologizes to industry over ad placement
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Google's Matt Brittin apologizes to industry over ad placement

Matt Brittin, EMEA chief of Google, has issued an apology to the advertising industry, for the problem of brands finding their ads placed next to controversial content on YouTube.

Unilever 'not affected' by YouTube terror ad issues, says Keith Weed
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Unilever 'not affected' by YouTube terror ad issues, says Keith Weed

The high-profile CMO struck a balancing act during a tense Q&A at Advertising Week Europe.

'Noisy' Osborne appointment welcomed by Standard commercial chief
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'Noisy' Osborne appointment welcomed by Standard commercial chief

The commercial managing director of ESI Media has described the surprise hiring of politician George Osborne as editor of the London Evening Standard as "noisy, interesting and great for publishing".

ITV's Daglish: Brands falling short morally over internet ads
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ITV's Daglish: Brands falling short morally over internet ads

Simon Daglish, ITV's deputy commercial managing director, has questioned the moral compass of brands and said he feels "a bit sorry for Google" in light of the recent furore over ad placement.