Content from our thought leader

Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

A teenager in bed appears shocked by something on their mobile phone, which we can't see

Brands see further improvement in ‘safety’ of online advertising

Fewer and fewer ads shown next to risky content as contextual targeting improves.

A multicoloured logo reading 'They'

Grey London rebrands as They to support trans community

Agency highlights stance on Transgender Day of Visibility.

A composite image of M&C Saatchi's logo and headquarters with a headshot of Vin Murria

M&C Saatchi extends stand-off with suitor for another month

Latest ‘put up or shut up deadline’ passes with no new offer from Vin Murria.

Purpose-driven campaigns top Warc Effectiveness 100 ranking

Success of Nike, Unilever et al contradicts purpose detractors.

The interior of a Uniqlo store in Russia

Uniqlo U-turns on staying open in Russia

Japanese clothing brand to suspend operations after initial resistance.

Arthur and Maurice ham it up in Publicis Christmas film

French duo have been inserted into famous films and TV from The Joker to Squid Game to promote new Work Your World initiative.

EO Charging appoints creative and media agencies

Impero and Brainlabs plugged in after competitive pitches.

IPG Mediabrands sweeps up Dyson global media planning and buying

Account, worth £450m, will transfer from Mindshare in Q1 2022.

Magnus Djaba

Magnus Djaba lands new global role

UK creative agency leader moves up to global role with management committee position.

How Heineken landed a delicious smackdown on the European Super League

Agency and client moved quickly and scored a crowd-pleaser.

Havas recovery continues with return to growth in sight

Q1 revenues dropped 0.8% on an organic basis.

John Hegarty: the best campaign I’ve seen recently is in-house

Ad legend also weighs in on 'deplorable' writing skills.

Ferrero unwraps global media review

Nearly 100 markets believed to be up for grabs.

Ikea names agency veteran Linus Karlsson as chief creative officer

Former McCann creative boss to work across marketing and product development.

Creative showcase #SheTakesOver aims bigger for 2021

Adam & Eve/DDB-led awareness raiser invites applications for March celebration.

BBD Perfect Storm launches Health & Wellness division

Nick Dutnall, formerly MD of Aesop, will lead the specialist proposition as managing partner.

BHF hires Direct Line's Claire Sadler to lead marketing and fundraising

The former BT marketing director is joining from Direct Line for Business.

Covid restrictions accelerate M&S clothing’s swing to online

December clothing and home sales fell by one-fifth amid brand's Christmas TV ad pause.

Karmarama appoints James Denton-Clark as first client chief

Denton-Clark has spent 11 years as managing director and partner.

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