Content from our thought leader

Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

A black and white photo of Charlie Gatsky Sinclair and James Guy together, both laughing

Uncommon strengthens production line-up with senior hire

Charlie Gatsky Sinclair also promoted to new role.

A mobile phone showing a picture of Elon Musk with a backgroun image of the X logo

X-rated Elon Musk burns bridges with concerned advertisers: ‘Go F yourself’

Ad chief Linda Yaccarino attempts to clean up after public tirade.

A still from the ad showing three women sitting together on a park bench

Friends share joy in Amazon’s Beatles-soundtracked Christmas ad

Gentle in-house spot set to ‘In My Life’ to run in the UK, US and Europe.

A photo of Rob Pierre

Jellyfish founder Rob Pierre steps down after 18 years

‘It’s the right time for me to step away and focus on other ambitions.’

Is the media agency model moving towards outcome-based payment?

Is the media agency model moving towards outcome-based payment?

In a progressively splintered media landscape, brands are seeking a simpler, holistic and results-based service from their agencies. But is that too much to ask for from overstretched teams? PMW spoke to both sides to ask if the future of brand-agency relations will be performance based.

collage of images including UFOs and overlaid with number 4 in a red circle

Should media agencies make money for clients or for themselves?

Media agencies’ dual mandate of advice and execution has always produced dilemmas around how they get paid. But as their capabilities have grown through data science and beyond, and many have forged into reselling media, are clients keeping up?

A portrain of Najoh Tita-Reid

Mars Petcare brings in first global marketing chief since 2019

Najoh Tita-Reid to join from Logitech as chief brand and experience officer.

A detail from the front cover of the Dentsu report

Dentsu sets out 10 media trends with momentum for 2024

Broad themes of research report are generative AI, platform monetisation and brands’ social impact.

Rocket travels down a declining bar chart

Global agency group H1 revenues slow as tech clients pull back

Greater caution from clients made organic growth harder to achieve in first six months of 2023 for some groups.

A headshot of Vivendi chairman Yannick Bolloré

Havas organic growth accelerates to 6.3% in Q2

All regions performing well as parent company praises ad group’s direction.

A headshot of Sir Martin Sorrell

S4 stutters as clients pull back in May and June

Content practice continues to experience weakness.

A slide from the survey illustraing levels of concern

Majority of creatives worried by impact of generative AI

Study finds technology regarded as viable substitute for human creativity.

A still from Banda's Be Brave Like Ukraine campaign

Ukraine campaigns up for Sustainable Development Goals Lions

‘Be brave like Ukraine’ shortlisted alongside work by Publicis, 72&Sunny and BBD Perfect Storm.

Images of the different characters in the Adlam alphabet

McCann New York and Microsoft win Design Grand Prix

Wieden & Kennedy London earns bronze for Nike.

An outdoor ad for the Working With Cancer campaign

Publicis’ Working With Cancer campaign wins Lions Health Grand Prix for Good

‘Not only a brilliantly creative idea, but a globally impactful one,’ jury president says.

A collage of headshots of Natalle Yorke and Lynne Reilly

Wavemaker expands global growth team

Natalie Yorke joins the London team and Lynne Reilly heads North America.

The cover page of the 2023 WFA Global DEI Census

Second WFA global census shows no improvement on inclusion

Follow-up to 2021 survey indicates lack of progress despite increased awareness of issues.

A still from M&C Saatchi's National Cyber Security Centre campaign in 2022

M&C Saatchi shares drop 9% on downbeat trading update

Group optimistic despite weakness in advertising and media revenues.

A picture of the Vice offices in Decentraland

Vice Media to keep operating amid sale process

Publisher files for Chapter 11 bankruptcy and secures one buyer.

The windmill at the Moulin Rouge in Paris

Airbnb to stoke marketing fire after praising performance ‘laser’

CEO promises big brand push aimed at young travellers this summer.


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