Content from our thought leader

Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

Goodstuff appoints first non-executive directors
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Goodstuff appoints first non-executive directors

Nick Horswell, Helen Hatton and Sonia Sudhakar dubbed 'Goodstuff Gurus'.

Jan Gooding advises brands considering Pride marketing to tread carefully
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Jan Gooding advises brands considering Pride marketing to tread carefully

LGBT+ festival is a 'political space', not just a party.

TV adspend flat in 2018 despite online brands raising investment
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TV adspend flat in 2018 despite online brands raising investment

Advertisers spend £5.11bn on TV, the same as the previous year but 3% less than in 2016.

Paul Polman and activist call on brands to include disabled people
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Paul Polman and activist call on brands to include disabled people

Valuable 500 campaign, backed by ex-Unilever CEO, is seeking help from CMOs.

Lexus marketer: In-housing boosts creativity through 'corridor conversations'
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Lexus marketer: In-housing boosts creativity through 'corridor conversations'

Brand communications manager Emma Lane says she is sold on in-housing after two years.

Red Bull and Heineken: F1 marketing overhaul is starting to pay off
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Red Bull and Heineken: F1 marketing overhaul is starting to pay off

Beer brand praises sport's new 'accessibility' after end of Bernie Ecclestone era.

Martin Sorrell: I'm going back to the 1990s
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Martin Sorrell: I'm going back to the 1990s

S4 Capital is reuniting digital creative and media services, former WPP chief tells Advertising Week Europe.

Mother's Hermeti Balarin: Palm oil awareness fight goes on
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Mother's Hermeti Balarin: Palm oil awareness fight goes on

'Rang-tan' follow-ups have pushed Greenpeace petition above 1.25 million signatures.

Mark Read drops more hints about changing WPP
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Mark Read drops more hints about changing WPP

Redefining creativity, giving agency leaders more financial freedom and making client services more consultant-like are on the WPP chief's agenda.

Marketers becoming more sophisticated in dealing with influencers
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Marketers becoming more sophisticated in dealing with influencers

Survey finds lower willingness to pay high fees.

Lynx applies ASMR twist to body-shaving tutorials
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Lynx applies ASMR twist to body-shaving tutorials

Campaign by 72&Sunny Amsterdam seeks to lighten up male grooming marketing.

M&S clothing: creative highlights
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M&S clothing: creative highlights

Campaign looks back at the retailer's clothing ads.

Bauer hires BBC's Richard Dawkins to accelerate European radio business
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Bauer hires BBC's Richard Dawkins to accelerate European radio business

Dawkins will take role of chief operating officer in late spring.

C4 to air RAF gender-equality ad and reinforce diversity push
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C4 to air RAF gender-equality ad and reinforce diversity push

Spot that won £1m airtime from broadcaster will debut during The Last Leg.

Cosmo hardest hit among declining women's mags
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Cosmo hardest hit among declining women's mags

Cosmopolitan, Woman's Own and Now were among a number of women's magazines owned by TI Media and Hearst UK that underperformed the shrinking magazine sales market in the second half of 2018.

Dentsu Aegis Network delivers 4.3% organic growth
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Dentsu Aegis Network delivers 4.3% organic growth

Strong performance in EMEA despite challenging times in France and UK.

Turkey of the Week: Samsung makes us fear for the future
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Turkey of the Week: Samsung makes us fear for the future

Nice soundtrack, but shame about the rest.

Interpublic challenges rivals with 5.5% organic growth
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Interpublic challenges rivals with 5.5% organic growth

Shares climb, although performance expected to moderate in 2019.

Betfair takes viewers inside players' minds for 'Play smart' push
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Betfair takes viewers inside players' minds for 'Play smart' push

Arsenal's Bernd Leno and Barcelona's Philippe Coutinho star in new ad.

CAP bulks up guidance on gambling ads
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CAP bulks up guidance on gambling ads

Greater care needed to ensure young people aren't targeted by ads, CAP says.

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