Why cost-cutting pressure drove an effectiveness revolution for Diageo
Drinks group has increased marketing spend by 31% since 2016.
Enders Analysis founder sounds alarm over rise of unregulated TV content
Claire Enders urges advertisers to value public-service broadcasting amid 'avalanche' of content from unregulated players.
'Big six' acquisitions set to sag to half the level of 2018
Dentsu leads much-diminished deal-making activity by volume.
Hillary and Chelsea Clinton guest-edit this week's Stylist
'Gutsy women' will be theme of issue.
Flora pulls out of Mumsnet partnership after transphobia complaints
Trans activist declared boycott over spread's 'Mumsnet rated' badge.
AMV named Agency of the Year at Campaign Big Awards 2019
Adam & Eve/DDB and Droga5 also had a good night...
Unilever-owned Pukka launches biggest campaign to date and pop-up cafe
Debut cinema campaign introduces tea brand's first slogan, 'Feel your power'.
FA hires Kathryn Swarbrick as commercial and marketing chief
She joins on 4 November after seven years at Pepsi.
MediaMonks expands with $150m acquisition of US digital agency Firewood
Silicon Valley shop favours embedded service for clients including Google, Facebook and Salesforce.
Martin Sorrell: Group M alone is worth as much as WPP's stock market value
Former WPP chief seeks to justify retaining his shares in ad giant.
MediaCom promotes Steve Gladdis and Geoff de Burca
Strategists elevated to lead EMEA and UK roles respectively.
Havas rolls out ads for new post-GCSE qualification
Online and outdoor ads promote T Levels.
Dave Dye's Love or Fear launches debut work
Video and outdoor campaign promotes travel-insurance start-up Pluto.
Churchill hints at change with teaser ad
Insurance brand refers to 'the new Churchill' and '4 October'.
ASA neutralises Dettol's claim to be environmentally friendlier
Consumers found to be misled by ad claiming new spray refills contain '70% less plastic'.
Instagram adds alerts to ecommerce trial
Brand followers can get reminder when new products go on sale.
Times and Sunday Times join Apple News+ UK launch
Subscription service rolls out this week.
Rooney Carruthers joins Forever Beta
VCCP co-founder resurfaces after departing George & Dragon.
WPP appoints Sainsbury's veteran John Rogers as CFO
Mark Read stresses new hire's experience with business transformation.
Australian ad watchdog dismisses 600 complaints about 'Blood normal'
Campaign is 'killing shame', Essity and AMV claim.