Content from our thought leader

Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

Interpublic leads the field in UK with double-digit revenue growth
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Interpublic leads the field in UK with double-digit revenue growth

In more ways than one, WPP is currently the laggard among the world's marketing services giants.

Sky Sports' TV first splits creative between English and Hindi languages
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Sky Sports' TV first splits creative between English and Hindi languages

For the first time, Sky Sports Cricket is to broadcast different versions of a promotion for the forthcoming England vs India test series according to which side Sky's ad system thinks their sympathies lie with.

Growing ad revenue is making Amazon more profitable
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Growing ad revenue is making Amazon more profitable

Amazon has reported its largest ever quarterly profit, at $2.5bn (£1.91bn), on the back of a growing contribution from ad sales, which are higher margin than its core retail business.

Stubbly legs and underarms 'make TV debut' for women's shaving challenger brand
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Stubbly legs and underarms 'make TV debut' for women's shaving challenger brand

Friction Free Shaving, a British shaving subscription start-up, is claiming to be the first razor brand in the world to put "real" leg-shaving in a TV ad.

Nike banned from using LDNR trademark in 'Nothing beats a Londoner' ads
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Nike banned from using LDNR trademark in 'Nothing beats a Londoner' ads

Nike has been permanently stopped from using the 'LDNR' term that forced it to suspend its 'Nothing beats a Londoner' campaign in March.

Sky reveals 29% annual rise in AdSmart revenues
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Sky reveals 29% annual rise in AdSmart revenues

Sky has credited a 29% year-on-year rise in revenues for its targeted advertising platform AdSmart for driving overall UK and Ireland ad revenue growth of 6%.

'Saddened and disturbed' Sorrell aims another barb at WPP over board resignation
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'Saddened and disturbed' Sorrell aims another barb at WPP over board resignation

Sir Martin Sorrell has again criticised former employer WPP, saying he is "saddened and disturbed" by the resignation of its non-executive director Hugo Shong, who he credited as a significant factor in the group's growth in China.

Publicis Media elevates Zenith duo Howley and Cummins
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Publicis Media elevates Zenith duo Howley and Cummins

Publicis Media UK chief Sue Frogley has promoted Zenith's Mark Howley to be her chief operating officer and Natalie Cummins to succeed him at the helm of the media agency.

Grey London handed Goodfella's Pizza brand relaunch
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Grey London handed Goodfella's Pizza brand relaunch

The new owner of the Goodfella's Pizza brand has tasked its existing partner Grey London with creating a new multichannel campaign to relaunch the frozen meal in 2019.

Watchdog bins Heinz beans ad for second time
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Watchdog bins Heinz beans ad for second time

Kraft Heinz has been left with beans on its face after tweaking an ad that had previously been banned by the ASA, only to end up with a second caution for the same offence.

'Fearless Girl' lands permanent job at McCann Bristol
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'Fearless Girl' lands permanent job at McCann Bristol

Jade Delaney, who dressed up as the Fearless Girl statue to convince McCann Bristol to give her a work placement, has bagged a full-time job at the agency.

Google ad revenues surge 24% in latest quarter
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Google ad revenues surge 24% in latest quarter

Google helped its parent company Alphabet to a higher-than-expected 26% rise in revenues to $32.66bn (£25.9bn), although its profits were hit by the European Commission's planned fine for anti-competitive behaviour.

Facebook commits to London with huge King's Cross office lease
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Facebook commits to London with huge King's Cross office lease

Facebook is planning to open offices in King's Cross capable of holding 6,000 employees in 2021 as it called the UK "one of the best places in the world to be a technology company".

Mindshare turns out-of-office autoreplies into media space for charities
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Mindshare turns out-of-office autoreplies into media space for charities

Mindshare is planning to release free software that allows companies and individuals to donate space in their out-of-office email messages for use by charities.

Cannes Lions revenue down 9% but marketers spending more
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Cannes Lions revenue down 9% but marketers spending more

This year's Cannes Lions festival made 9% less revenue than in 2017 owing to falls in both delegate numbers and awards entries resulting from Publicis Groupe sitting out the event and the organisers truncating the schedule.

Direct Line launches podcast series in new marketing venture
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Direct Line launches podcast series in new marketing venture

Motor insurer Direct Line has released three episodes of a free podcast featuring comedian Richard Herring and psychologist Dr Gary Wood talking about karma on the roads.

UKTV channels set to disappear from Virgin Media as renewal talks stall
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UKTV channels set to disappear from Virgin Media as renewal talks stall

UKTV and Virgin Media are making preparations for the former's channels to disappear from the latter's platform this Sunday in a spot of brinkmanship amid negotiations over renewing their carriage deal.

Multinational brands predict higher spend on influencer marketing
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Multinational brands predict higher spend on influencer marketing

A majority of global advertisers plan to increase spend in influencer marketing in the next 12 months, despite recent controversies over transparency and effectiveness.

Comcast drops interest in taking over rival Sky suitor Fox
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Comcast drops interest in taking over rival Sky suitor Fox

The US cable company trying to beat Rupert Murdoch's Fox to buy Sky has said it is dropping its interest in beating Disney to buy Fox's entertainment assets, and will focus on its Sky bid.

Publicis.Sapient's Sturgeon departs agency scene with doubts about current model
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Publicis.Sapient's Sturgeon departs agency scene with doubts about current model

Ewen Sturgeon has resigned as chief operating officer at Publicis.Sapient International in order to pursue opportunities outside the marketing industry after 26 years of agency life.

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