Content from our thought leader

Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

Cinema predicted to outpace global ad market
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Cinema predicted to outpace global ad market

Spending on silver screen by advertisers to rise 6.8% from 2018.

Is putting #knifefree ads in chicken shops 'crude' and 'offensive'?
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Is putting #knifefree ads in chicken shops 'crude' and 'offensive'?

Opposition MPs have been critical of the Home Office campaign's tactics.

Deliveroo appoints Chime360 to global creative
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Deliveroo appoints Chime360 to global creative

Young agency to assume duties immediately.

Mazuma Mobile hands media to Love Sugar Science
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Mazuma Mobile hands media to Love Sugar Science

Appointment covers planning, buying and strategy.

Magazine publishers fight against ebbing circulations
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Magazine publishers fight against ebbing circulations

Top 50 actively purchased magazines fall below 10 million level amid cover price increases.

Led By Donkeys launches No Deal Brexit billboards
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Led By Donkeys launches No Deal Brexit billboards

Attack campaign likely to coincide with government's official information blitz.

Bauer launches seven online-only radio stations
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Bauer launches seven online-only radio stations

All are spin-offs from existing brands Kiss, Kerrang! and Heat.

TalkSPORT signs up Nissan and Now TV to sponsor football coverage
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TalkSPORT signs up Nissan and Now TV to sponsor football coverage

Saturdays branded 'Game Day' with three live Premier League matches.

Love Island's Olivia Buckland rapped by ASA for a second time
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Love Island's Olivia Buckland rapped by ASA for a second time

Instagram promo not marked with '#ad' despite previous ruling last year.

Tributes pour in for 'godmother of account planning' Judie Lannon
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Tributes pour in for 'godmother of account planning' Judie Lannon

First woman to join JWT board passes away aged 81.

Domino's hires former McDonald's marketer Emily Somers as CMO
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Domino's hires former McDonald's marketer Emily Somers as CMO

Somers departed McDonald's nine months ago.

Gambling industry's 'When the fun stops' slogan 'doesn't work'
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Gambling industry's 'When the fun stops' slogan 'doesn't work'

Researchers from Warwick University claim messaging does not result in more responsible betting, but finding is disputed by Senet Group.

M&S prepares for online shopping after sealing 50% stake in Ocado
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M&S prepares for online shopping after sealing 50% stake in Ocado

M&S strategy director Melanie Smith becomes Ocado Retail chief executive.

Nissan taps into moon-landing emotions for 50th-anniversary campaign
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Nissan taps into moon-landing emotions for 50th-anniversary campaign

Pan-European ad celebrates technological progress...

Wimbledon marks finals weekend with space odyssey
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Wimbledon marks finals weekend with space odyssey

Film focuses on unusual story of coin toss.

Watch: Grand Visual highlights and the evolution of digital outdoor
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Watch: Grand Visual highlights and the evolution of digital outdoor

Campaigns have become increasingly sophisticated since 2005's Rocky Balboa stunt.

P&G repositions 'naff' Daz from housewife to hipster
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P&G repositions 'naff' Daz from housewife to hipster

Poster campaign parodies laundry testimonials.

Coors Light ads to feature live vote on Channel 4 tonight
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Coors Light ads to feature live vote on Channel 4 tonight

Trio of spots to reveal winner of beer brand's comedy rap battle.

Talon acquires outdoor creative specialist Grand Visual
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Talon acquires outdoor creative specialist Grand Visual

Deal made with eye on giant US market.

Jill McDonald departs M&S after less than two years
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Jill McDonald departs M&S after less than two years

CEO Steve Rowe to take over clothing and home division from former McDonald's marketer.

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