Content from our thought leader

Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for Campaign as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of Campaign) between 2004 and 2012 and for Campaign’s sister title PRWeek between 2012 and 2014. 
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

A still from the film, showing Emily Mortimer as Janet Harbinson in a black mourning veil

Mike Newell directs eight-minute Macallan whisky spot starring Emily Mortimer

Heritage film conceived and produced by brand’s in-house creative director.

An image of the outside of a KFC outlet in Germany

KFC Germany grovels after ‘hideous’ app notification

Outrage after Kristallnacht used as marketing hook by 'semi-automated' system.

A headshot of Dentsu's Peter Huijboom

Dentsu to invite clients to pre-define campaign carbon emissions

Proprietary media planning tool will allow campaigns to be ‘optimised’ for carbon impact.

A still image from an Innocent ad that was banned on greenwashing grounds as part of the ASA's ongoing crackdown

‘Carbon neutral’ and ‘net zero’ to come under ASA microscope

Ad watchdog to update guidance around making environmental claims.

A screenshot showing a selection of promotional images from the Cosmoss Instagram page

Kate Moss launches beauty and wellness brand

Move invites comparisons to Gwyneth Paltrow venture Goop.

Moray MacLennan, Tim Dyson and Vin Murria, AdvancedAdvT

M&C Saatchi and the brutal complexity of (being) bought

Why the hold-up in the takeover process and where are things now? Campaign explains.

From left: Moray MacLennan, M&C Saatchi; Tim Dyson, Next 15; and Vin Murria, AdvancedAdvT

Rival threatens to knock out Next 15 bid for M&C Saatchi

AdvancedAdvT now says it will vote against Next 15’s offer – as things stand.

Tia Kofi as an avatar (left) and in real life with a VR headset (right)

Meta backs drag style to showcase metaverse tech

Three aspiring designers to use VR to create looks for three drag acts.

A man drinking from a bottle of Sprite

WPP upgrades forecasts after mammoth hiring spree

Coca-Cola win helped deliver organic revenue growth of 8.9% in the first six months.

A portrait of Sir Martin Sorrell

Sir Martin Sorrell recruits ex-WPP colleague to tackle S4 Capital tangle

Misfiring MediaMonks owner also appoints chief operating officer.

Jellyfish: CEO Rob Pierre

Jellyfish in sale talks with The Brandtech Group

Exclusive negotiations in progress between performance agency and martech group.

A picture of London Waterloo railway station featuring one of JCDecaux's advertising sites

JCDecaux on track for 7% organic growth in Q3

China lockdowns partly offset strong recovery from pandemic.

A picture of Sir Martin Sorrell

S4 Capital shares plunge on new profit warning as staff costs spiral

Sir Martin Sorrell’s marketing group slices over £30m off EBITDA forecast and plans cost reductions.

Still from Samsung ad showing woman running alone at night

Samsung running ad cleared amid ‘victim blaming’ concerns

Showing a woman running alone at night did not encourage ‘unsafe practice’ ASA says, rejecting 27 complaints.

Headshot of Barry Cupples

Talon Outdoor secures new backer as it plans global expansion

Outdoor media buyer pursuing growth and acquisitions after climbing out of pandemic doldrums.

A promo shot from the Humane Society International film 'Save Ralph', featuring the main puppet character brushing its teeth

D&AD: Mother, Ogilvy and 4Creative among Yellow Pencil winners

Rare Black Pencils go to Leo Burnett Chicago and DDB New Zealand.

Three screenshots of Snapchat's dedicated shopping space called 'Dress Up'

Snap's profit miss chills ad group share prices

S4 Capital and Meta among stock market fallers.

The Starbucks logo

Starbucks pulls brand out of Russia

American coffee giant follows McDonald’s in exit following business suspension.

A teenager in bed appears shocked by something on their mobile phone, which we can't see

Brands see further improvement in ‘safety’ of online advertising

Fewer and fewer ads shown next to risky content as contextual targeting improves.

A multicoloured logo reading 'They'

Grey London rebrands as They to support trans community

Agency highlights stance on Transgender Day of Visibility.

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