Content from our thought leader

Sara Kimberley

Online Editor

Sara has been with Brand Republic Group since February 2009 and is the online editor for Campaign magazine.
Sara on Twitter: @SaraKimberley

Relevant experience: Worked on Centaur's Precision Marketing for four years where she became news editor. She has since worked at Media Week, Marketing, Brand Republic and now Campaign.

Favourite ad: John Lewis 'the long wait' in fact any in the series by Adam & Eve. 

Favourite track: Kings of Leon 'Be Somebody' The Killers 'Mr Brightside' or anything by Wacko

One thing not a lot of people know about you: I speak Farsi...badly!

If I wasn't slaving away at Haymarket I'd be...? Working on a get rich quick scheme somewhere on a tropical island or I'd be a racing car driver.

Oath pledges to build on consumer trust

Oath pledges to build on consumer trust

Oath, the new umbrella brand Verizon created by combining businesses such as AOL and Yahoo, has pledged to build on consumer trust around its brands that include HuffPost and MSN.

WPP names Roberto Quarta chairman

WPP names Roberto Quarta chairman

The new executive replaces Philip Lader, who has held the position for 14 years

World's most-shared Halloween ads

World's most-shared Halloween ads

They're so popular, it's scary

Chanel No. 5 launches epic ad by Baz Luhrmann featuring Gisele Bündchen

Chanel No. 5 launches epic ad by Baz Luhrmann featuring Gisele Bündchen

The ad is set to a slow version of the song "You're The One That I Want," performed by Lo-Fang

Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'

Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'

WPP chief executive hits out at the recent departure of Omnicom's chief financial officer, Randall Weisenburger

Red Bull fails to give people wings, owes $13M

Red Bull fails to give people wings, owes $13M

The energy drink's slogan must be spiked, a court rules -- and every Red Bull drinker gets a payout

BBC Music ad unites 27 rock stars

BBC Music ad unites 27 rock stars

Brian Wilson, Stevie Wonder and Elton John are among the musical royalty in the spot

Want to tell brand stories? Use branded content, Diageo boss says

Want to tell brand stories? Use branded content, Diageo boss says

Diageo's global managing director of Reserve Brand says branded content lets brands tell a story in a way that ads don't allow

Apple unveils 'biggest advancement in the iPhone' and 'Apple Watch'

Apple unveils 'biggest advancement in the iPhone' and 'Apple Watch'

Apple has announced the launch of the iPhone 6 and iPhone 6 Plus, in what it believes is its "biggest advancement in the iPhone".

Most advertisers unhappy with programmatic trading

Most advertisers unhappy with programmatic trading

Almost 80 per cent of advertisers are unhappy with programmatic trading due to lack of transparency, according to The World Federation of Advertisers (WFA).

Kahlúa launches four-minute cinematic ad starring Jeff Bridges

Kahlúa launches four-minute cinematic ad starring Jeff Bridges

Pernod Ricard has called on Academy Award-winning actor Jeff Bridges to star in its western-inspired four-minute cinematic ad for Kahlúa.

Trading places: this week's people moves

Trading places: this week's people moves

VCCP hires Mother's creative team Faustin Claverie and Thierry Albert, while Yahoo's senior marketers James Tipple and Andrew Cocker are leaving the company, in Brand Republic's round-up of this week's people moves in advertising, marketing and media.

Trading places: this week's people moves

Trading places: this week's people moves

OMD UK poaches Dan Clays as MD, while long-standing Honda marketer Ian Armstrong joins Jaguar, all in BR's round-up of this week's people moves in advertising, marketing and media.

Trading places: this week's people moves

Trading places: this week's people moves

Yahoo appoints Scott Thompson as its new CEO, while Virgin Atlantic sales and marketing director Paul Dickinson leaves to join Christies, all in BR's round-up of this week's people moves in advertising, marketing and media.

Yahoo confirms PayPal's Scott Thompson as new CEO

Yahoo confirms PayPal's Scott Thompson as new CEO

Yahoo has confirmed the appointment of PayPal president Scott Thompson as its new chief executive, replacing Carol Bartz who was sacked in September last year.

Virgin Atlantic sales and marketing director Paul Dickinson departs

Virgin Atlantic sales and marketing director Paul Dickinson departs

Virgin Atlantic sales and marketing director Paul Dickinson is leaving the company after 10 years.

Trading places: this week's people moves

Trading places: this week's people moves

Partners Andrews Aldridge co-founder Phil Andrews leaves, while Costa Coffee's marketing director Jim Slater is promoted, all in BR's round-up of this week's people moves in advertising, marketing and media.

Retailers hit by slow start to December

Retailers hit by slow start to December

The number of people hitting the high street and shopping centres in the first full week of December are down on last year, with the BRC describing the crucial festive sales period as "on a knife edge".

HP dumps its Apple iPad rival tablet on Ebay

HP dumps its Apple iPad rival tablet on Ebay

Hewlett Packard has been reduced to clearing its stock of TouchPads, the tablet it launched to rival the iPad, on eBay at a cut-price rate after it failed to sell.

Direct Marketing Agency of the Year: LIDA

Direct Marketing Agency of the Year: LIDA

This year's winner had a stellar 12 months. Despite being closed to new business for the first half of the year, it continued to grow and innovate, with highly effective work, writes Sara Kimberley.

GET YOUR CAMPAIGN DAILY FIX

Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free