Content from our thought leader

Maisie McCabe

Deputy editor

Maisie McCabe is deputy editor of Campaign. Contact her at or 020 8267 8032. 

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David Kolbusz joins Lightning Orchard as CCO

The agency will rebrand to Orchard following the former chief creative officer at Droga5 London's arrival.

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David Kolbusz exits Droga5 London

Chief creative officer leaving the Accenture Interactive shop after seven years.

Graphic of a line graph overlaid with the words "School Reports 2022 Top Media Agency Billings over 10 Years"

10 years of media agency tectonic plates shifting

MediaCom’s consistent position as the biggest media shop belies lots of change among the top planning and buying agencies.

Alex Grieve moves to Publicis Groupe

Chief creative officer at Abbott Mead Vickers BBDO worked at Bartle Bogle Hegarty for 14 years at the start of his career, between 1996 and 2010

Ringan Ledwidge: has died at the age of 50

Rattling Stick pays tribute to co-founder Ringan Ledwidge

Illustrious director shot Audi 'Clowns', The Guardian 'Three little pigs' and 'Christmas is for sharing' for Sainsbury's and Abbott Mead Vickers BBDO.


British Airways appoints new ad agency

IAG-owned airline moves its advertising and CRM account from WPP after four years, scrapping its integrated model.

British Airways: coming in to land for either Uncommon or WPP

WPP and Uncommon in dogfight over BA’s ad account

The independent agency's founders are up against a team from their former holding company for the airline's account.

AMV BBDO raids Publicis for new CEO

Saatchis' chief executive will move to the Omnicom agency later this year.

Saatchi & Saatchi appoints new CEO

New chief executive has previously worked with Magnus Djaba and Guillermo Vega.

New home for Gary Neville’s agency as Miroma SET opens for business

Miroma SET will incorporate the group’s sports, entertainment and tech businesses, including Dewynters, SpotCo, Sold Out, Wake the Bear and Buzz 16 Productions.

Dentsu International appoints global Carat and Dentsu X presidents

Fiona Lloyd and Sanjay Nazerali will lead Carat and Dentsu X respectively.

NatWest Group appoints new media agency

Bank splits with Zenith after nine and a half years.

Arthur Sadoun, CEO, Publicis Groupe

Publicis Groupe rebounds, driven by U.S. and Asia

The holding company posted 2.8% organic growth in Q1 as North America bounced back to 4.7% organic growth.

Creative and media deliver 'stronger performance' for Havas in Europe

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far.

The purpose of advertising

The industry talks a lot about purpose but just where does it start and end?

The purpose of advertising

The industry talks a lot about purpose but just where does it start and end?

Ogilvy and Wavemaker on alert as BA kicks off pitch

IAG appointed WPP to the full-service BA account in 2017

Spoons at the ready: Nutella calls creative pitch

Italian chocolate group Ferrero is looking for an agency to work on its Nutella spread brand.

Nokia owner looks for creative shop after ill-fated Bond ad

Nokia has hired The Academy to help launch range of phones, including its first 5G device

Moray MacLennan ascends to the throne at M&C Saatchi PLC

M&C Saatchi PLC is set to promote long-term lieutenant Moray MacLennan to chief executive, as the company’s last remaining founders bow out.


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