Content from our thought leader

Maisie McCabe

Deputy editor

Maisie McCabe is deputy editor of Campaign. Contact her at maisie.mccabe@haymarket.com or 020 8267 8032. 

Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Sadoun: Accenture 'doesn't understand marketing enough' to do acquisition like Epsilon

Publicis Groupe was best partner from strategy point of view, despite not being the most compelling on price, chairman and CEO says.

Interpublic declines NRA pitch

Interpublic declines NRA pitch

Owner of McCann and MullenLowe declines to pitch for controversial US gun lobby's ad account.

Maurice Lévy on his 30 years in charge of Publicis Groupe

Maurice Lévy on his 30 years in charge of Publicis Groupe

Mid-way through Campaign's audience with Publicis Groupe's Maurice Lévy a heavily French-accented voice exclaims, "Now it is time for the real boss to arrive."

Publicis Groupe appoints CSR champion at the highest level to spearhead change

Publicis Groupe appoints CSR champion at the highest level to spearhead change

Publicis Groupe has expanded the responsibilities of secretary general Anne-Gabrielle Heilbronner to include CSR and The Women's Forum for the Economy and Society.

Maurice Lévy: I was expecting much more controversy over awards pullout

Maurice Lévy: I was expecting much more controversy over awards pullout

Maurice Lévy, the chairman of Publicis Groupe's supervisory board and former chief executive of the French ad giant, has said he was surprised the group's shock move to pull out of creative awards did not cause more controversy.

Steve Williams moves from Maxus to Essence as North America CEO

Steve Williams moves from Maxus to Essence as North America CEO

Execs join WPP's media agency ahead of MEC merger with Maxus.

Publicis Groupe refutes accounting allegation

Publicis Groupe refutes accounting allegation

The agency has strongly refuted claims made in a French magazine that it has incorrectly accounted for a settlement agreed with one of its software and IT services suppliers.

Lori Senecal to leave CP+B at the end of 2017

Lori Senecal to leave CP+B at the end of 2017

The MDC agency's first global chief executive is said to be leaving advertising altogether.

Lori Senecal to leave CP&B at the end of 2017

Lori Senecal to leave CP&B at the end of 2017

Crispin Porter & Bogusky's global chief executive Lori Senecal is to leave the MDC Partners agency at the end of the year.

TBWA buys majority stake in Lucky Generals

TBWA buys majority stake in Lucky Generals

TBWA Worldwide has bought a majority stake in Lucky Generals, the independent creative agency launched by Helen Calcraft, Andy Nairn and Danny Brooke-Taylor in 2013.

John Lewis taps Dougal Wilson for 2016 Christmas ad

John Lewis taps Dougal Wilson for 2016 Christmas ad

John Lewis has turned to Dougal Wilson, the Blink director behind three of its five previous Christmas ads, for its upcoming Christmas ad.

BBDO partners with Mars to launch video crowdsourcing platform

BBDO partners with Mars to launch video crowdsourcing platform

BBDO has created a global crowdsourcing platform to enable its clients to commission online video content, with Mars as its launch partner.

Kelly Clark to replace Dominic Proctor at GroupM

Kelly Clark to replace Dominic Proctor at GroupM

After less than a year's absence, the former North American chief executive returns in a global role

Ex-JWT boss Gustavo Martinez working on WPP projects

Ex-JWT boss Gustavo Martinez working on WPP projects

Gustavo Martinez, the former global chief executive of J Walter Thompson, is working on projects for the agency's holding company WPP while the ongoing discrimination lawsuit against him and the agency continues.

Robert Senior is connecting the dots at Publicis

Robert Senior is connecting the dots at Publicis

Through Publicis Groupe's new collaborative structure, in which its UK networks 'stand apart but snap together', Robert Senior could have stumbled on the agency model of the future, he tells Maisie McCabe.

Twitter CMO shoots for social glory

Twitter CMO shoots for social glory

Maisie McCabe asks Twitter's global marketing chief Leslie Berland about her plans to make a brand that is facing declining growth and steadily losing ground to Facebook more attractive to advertisers.

'The superhumans' return in Channel 4's Paralympic sequel

'The superhumans' return in Channel 4's Paralympic sequel

The spot is central to the UK channel's "Year of Disability" campaign

Bots, IoT and cancer research among projects chosen for Publicis90 initiative

Bots, IoT and cancer research among projects chosen for Publicis90 initiative

US companies accounted for nearly a quarter of the startups funded to celebrate Publicis' 90th anniversary

Kate Stanners takes global role at Saatchi & Saatchi

Kate Stanners takes global role at Saatchi & Saatchi

Saatchi & Saatchi promotes CCO in London to global CCO

M&C Saatchi buys MCD Partners to launch Lida in New York

M&C Saatchi buys MCD Partners to launch Lida in New York

The co-founders will continue to run the rebranded digital customer-service agency

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