Content from our thought leader

Nicola Clark

Features Editor

Nicola Clark is Features Editor at Marketing and was previously media editor. She joined the magazine in 2005 from Emap, where she was features reporter on Media & Marketing Europe, a pan-European monthly based in London.

Her first journalism job was as a financial journalist at Standard & Poors and she has a history degree from Bristol University.

Kate Robertson.

Havas WW president: Women in advertising are 'treated appallingly'

At Ad Week Europe, Kate Robertson and other prominent women press for more female representation in the industry

PeerIndex: launches word-of-mouth marketing service

PeerIndex to offer 'authentic word-of-mouth at scale'

Social influence company PeerIndex is launching a new service designed to drive word of mouth marketing on social networks in exchange for perks and discounts.

Why brands must deliver more than a slice of schmaltz this Christmas

Retailers splurging on festive advertising makes Christmas the UK's answer to the Super Bowl spot, but many retailers have revealed they are woefully out of touch, writes Nicola Kemp.

Branded content: why there isn't an app for everything

Are marketers using apps as a sticking plaster to hide the fundamental flaws in their digital strategy?

Turn off, don't tune in, drop out

The smartphone has fast become indispensable to many consumers, but the value of switching off should not be underestimated.

Sarah Storey: Links of London brand ambassador

Inside story: Sarah Storey Paralympic cyclist

As Sarah Storey wins her third gold in the C5 Time Trial Road Cycling Event, Nicola Clark goes behind the scenes to discover how she balances her training with her commercial partnership deals.

The trouble with John Lewis

Consumers think nothing of sacrificing decades of loyalty if brands don't keep up with technology, making a shift in brand priorities necessary, writes Nicola Clark.

Jacob's Creek: owner Pernod Ricard sets value before volume in its brand strategy

Pernod Ricard extends limited editions strategy

Pernod Ricard is to increase its focus on limited edition marketing initiatives, as part of the group's continued "premiumisation" drive.

Pernod Ricard: unveils project to reach consumers via their mobile phones

Pernod invests in 'social store' innovation

Pernod Ricard has launched a project designed to better harness the opportunity to reach consumers via their mobile phones at point of purchase and has reaffirmed its premiumisation strategy.

Why brands should get behind the Paralympics

The Big Brother generation has run out of steam. Brands need to get behind real heroes to better connect with consumers, writes Nicola Clark.

What the Olympics revealed about the shifting sensibilities of British consumers

It was a chance encounter: on the Tube, going to the Olympic Stadium, Lord Coe turned to thank one of the Olympic volunteers, engaging him in conversation.

Paralympics: Channel 4's 'Meet the Superhumans' ad campaign

Brands snap up Channel 4 Paralympic ad packages

Brands aiming to capitalise on Olympic fever in the UK are buying up ad packages around Channel 4's coverage of the Paralympic Games.

Royal Mail's Gold Medal Winner stamps

Golden Games: The story behind Royal Mail's gold medal stamps and painted postboxes

Turning a 24-month production process into an 11-hour turnaround is no mean feat. Nicola Clark talks to Tim Cowen about how Royal Mail achieved marketing gold.

Top 10 marketing lessons from the Olympic Games

In the wake of 17 days of British and global sporting achievement, Nicola Clark highlights top 10 marketing lessons from London's historic Games.

Coding: Moving beyond men in pants

In an 'always-on' world, brand marketers simply cannot afford to have zero knowledge of the code that underpins the digital ecosystem, writes Nicola Clark.

Death and the digital afterlife

Brands need to do more to consider how consumers are affected by the 'digital afterlife', and take steps to make it an easier situation for the bereaved to navigate, writes Nicola Clark.

The shift to meaningful consumption

Consumers grappling with the fallout from the emotional recession are driving the trend toward meaningful consumption, writes Nicola Clark.

EBay: has been making strides intro fashion

EBay partners with British Fashion Council

EBay has signed up a multi-season sponsorship deal with the British Fashion Council's (BFC) Fashion Forward Initiative, which supports emerging design talent.

Why it's ok for brands to cry at work

Andy Murray's emotional defeat at Wimbledon sends the message to brands that wearing your heart on your sleeve is more important than winning at all costs, writes Nicola Clark.

Why brands should pay it forward

The outpouring of public sympathy, and hard cash, for a bullied woman in the US underlines the importance of random acts of kindness in an era of hyper-connected consumers, writes Nicola Clark.


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