Content from our thought leader

Alex Brownsell

Contributing Editor
Turkey of the Week: Jagermeister's attempt of irreverent fun is so near and yet so far
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Turkey of the Week: Jagermeister's attempt of irreverent fun is so near and yet so far

The spot is part-noughties Eurodance, part-Brothers Grimm and entirely baffling.

Government appoints M&C Saatchi for apprenticeships relaunch campaign
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Government appoints M&C Saatchi for apprenticeships relaunch campaign

Activity will look to combat 'outdated perceptions'.

Publicis Worldwide UK CEO Guy Wieynk steps down
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Publicis Worldwide UK CEO Guy Wieynk steps down

Publicis UK is not expected to appoint a direct replacement.

Havas Media Group hires Bret Leece to lead global data and innovation
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Havas Media Group hires Bret Leece to lead global data and innovation

Leece will oversee the creation of new data products and services.

How worried should the ad industry be about prospects for the UK economy in 2019?
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How worried should the ad industry be about prospects for the UK economy in 2019?

Possible redundancies at Ogilvy and Engine may be a sign of things to come.

Three UK enters programmatic market with Relevant Advertising data offering
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Three UK enters programmatic market with Relevant Advertising data offering

Mobile network is asking loyalty app users to opt in.

EE rings the changes with fourth Wembley Cup campaign
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EE rings the changes with fourth Wembley Cup campaign

Draft stage and 'fast and furious' 30-minute matches among this year's innovations.

Advertising 'fuelling' child sexual exploitation, UK government claims
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Advertising 'fuelling' child sexual exploitation, UK government claims

Home secretary launches task force to investigate the problem during a trip to US.

Three UK hires Katrina Ward-Smith as brand director
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Three UK hires Katrina Ward-Smith as brand director

Ward-Smith previously worked at telecoms rival O2.

Ted Baker launches first-ever ad campaign
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Ted Baker launches first-ever ad campaign

Activity will reflect brand's 'quirky, irreverent take on life'.

WPP implements hiring freeze as company looks to turn around financial woes
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WPP implements hiring freeze as company looks to turn around financial woes

The group had been expected to hire about 2,000 new employees.

Sorrell: 'Revenge? That'd be building the new-era, new-approach agency'
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Sorrell: 'Revenge? That'd be building the new-era, new-approach agency'

The S4 Capital founder spoke at Campaign's Breakfast Briefing this morning.

Adidas brand chief: 'Our talented marketers want to do more than just brief agencies'
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Adidas brand chief: 'Our talented marketers want to do more than just brief agencies'

Some of the best ideas come from in-house teams, Adidas' Florian Alt claims.

Brands must help end 'obnoxious disparity' underpinning Facebook's digital ad dominance
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Brands must help end 'obnoxious disparity' underpinning Facebook's digital ad dominance

Facebook and Google were under the spotlight at the AOP Digital Publishing Summit.

Does anyone outside adland's bubble care about legacy agency brands?
Why media start-up Tortoise has turned its back on advertising
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Why media start-up Tortoise has turned its back on advertising

Co-founder Katie Vanneck-Smith explains why the company will eschew ads for long-term brand partnerships.

MC&C appoints Genevieve Tompkins as CSO
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MC&C appoints Genevieve Tompkins as CSO

Start of a 'new era' after agency founder Mike Colling steps down.

Artefact promises 'genuine alternative' to agencies and consultancies with UK launch
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Artefact promises 'genuine alternative' to agencies and consultancies with UK launch

French company aims to become the world's largest independent marketing business.

HSBC's Richard Ayoade-fronted campaign is back with business rallying cry
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HSBC's Richard Ayoade-fronted campaign is back with business rallying cry

J Walter Thompson created earlier spots in the campaign

Mindshare UK strategy chief Matt Andrews departs
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Mindshare UK strategy chief Matt Andrews departs

The agency has not confirmed whether he will be replaced.

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