Content from our thought leader

Alex Brownsell

Contributing Editor
Havas Media Group hires Bret Leece to lead global data and innovation

Havas Media Group hires Bret Leece to lead global data and innovation

Leece will oversee the creation of new data products and services.

WPP implements hiring freeze as company looks to turn around financial woes

WPP implements hiring freeze as company looks to turn around financial woes

The group had been expected to hire about 2,000 new employees.

Sorrell: 'Revenge? That'd be building the new-era, new-approach agency'

Sorrell: 'Revenge? That'd be building the new-era, new-approach agency'

The S4 Capital founder spoke at Campaign's Breakfast Briefing this morning.

Apple retains crown as world's most valuable brand as Facebook value sinks

Apple retains crown as world's most valuable brand as Facebook value sinks

Apple has beaten Google to the top, with Amazon in third place.

Snickers aims for youth appeal with Elton John 'rap battle' ad

Snickers aims for youth appeal with Elton John 'rap battle' ad

Sir Elton John is to replace Mr Bean as the face of Snickers' ongoing "You're not you when you're hungry" campaign in a new hip-hop-themed ad.

Mars consolidates £1.4bn global media planning and buying into MediaCom

Mars consolidates £1.4bn global media planning and buying into MediaCom

Mars has consolidated its estimated $1.8bn (£1.4bn) global media planning and buying business into Group M's MediaCom, following a six-month review.

Samsung appoints Leo Burnett to global Visual Display account

Samsung appoints Leo Burnett to global Visual Display account

Samsung has appointed Leo Burnett as lead agency for its global Visual Display business, starting with a brief to create work for the Korean tech brand's QLED TVs.

Unilever brings holding group creative teams together for new agency model trial

Unilever brings holding group creative teams together for new agency model trial

Unilever is trialling a new agency model which will see creative agency talent within a holding group integrated into a single team.

McCann London lands Grand Prix in Creative eCommerce Lions

McCann London lands Grand Prix in Creative eCommerce Lions

McCann London has scooped the Creative eCommerce Lions Grand Prix at Cannes for its campaign for Microsoft encouraging gamers to design and share their own controllers.

Unilever: 'Gone are the days when a product succeeds because it is superior'

Unilever: 'Gone are the days when a product succeeds because it is superior'

Keith Weed has reaffirmed Unilever's commitment to purpose-driven marketing at a Cannes Lions session featuring founders of three of the company's brands.

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business.

Endeavor CMO Bozoma Saint John: 'Always ask for whatever a white man is earning'

Endeavor CMO Bozoma Saint John: 'Always ask for whatever a white man is earning'

Bozoma Saint John, the newly-appointed chief marketing officer at talent agency Endeavor, has urged women to make proactive salary demands to ensure they receive the same remuneration as male colleagues.

Sorrell confirms adland return with 'tech, data and content'-focused S4 Capital

Sorrell confirms adland return with 'tech, data and content'-focused S4 Capital

Sir Martin Sorrell has confirmed details of his return to the front line of advertising only weeks after leaving WPP, with the launch of a new "multinational communication services business".

Facebook suspends 200 apps in data misuse probe

Facebook suspends 200 apps in data misuse probe

Facebook has suspended around 200 apps from its platform, as part of an investigation into the misuses of data carried out by Cambridge Analytica.

If Sorrell was so influential, why can't adland agree on his legacy?

If Sorrell was so influential, why can't adland agree on his legacy?

For all the talk about 'legacy', industry experts are struggling to agree on how Sir Martin Sorrell will be remembered in years to come.

Kantar launches analytics practice amid WPP sale rumours

Kantar launches analytics practice amid WPP sale rumours

WPP-owned research and insight specialist Kantar is launching a new Analytics Practice, amid rumours that the holding group may be preparing to sell the division.

Cannes Lions partners with ANA to launch new CMO Growth Council

Cannes Lions partners with ANA to launch new CMO Growth Council

Procter & Gamble chief brand officer Marc Pritchard is to chair a new CMO Growth Council, backed by Cannes Lions and the Association of National Advertisers.

How Sorrell investigation ranks among spate of recent WPP controversies

How Sorrell investigation ranks among spate of recent WPP controversies

Controversy around Sir Martin Sorrell's pay and management of the company have resulted in a succession of negative stories about WPP.

MPs summon Mark Zuckerberg over Cambridge Analytica scandal

MPs summon Mark Zuckerberg over Cambridge Analytica scandal

Facebook founder Mark Zuckerberg has been summoned to appear before UK politicians amid concerns about the use of its data by Cambridge Analytica.

MediaCom tasks Kate Rowlinson with unifying global network 'hub' approach

MediaCom tasks Kate Rowlinson with unifying global network 'hub' approach

MediaCom is looking to ensure greater consistency across its network with the appointment of Kate Rowlinson as managing director of its Worldwide Hubs.

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