Marks & Spencer is reportedly lining up Take That to front its Christmas campaign, a decade after the erstwhile boyband first appeared in a season ad for the retailer.
Wider strategy, called 'Amazing starts here', seeks to show how playing the lottery can change lives for ordinary people.
EasyJet has adopted a more "emotional" positioning with its new €12m (£10.7m) brand campaign, "Imagine where we can take you".
What should brands sound like in human form? Recent research suggests those that find the right voice will boost engagement with consumers.
Scottish Power has kicked off a "strategic review" of its creative agency arrangements, as it looks to keep pace with rivals in the race to modernise its product offering.
Formula One has launched a new global digital platform, including an updated website and app, created by Digitas.
Instax, Fujifilm's instant camera brand, is a hot property.
Recipe box company Gousto is launching its first integrated campaign, after appointing M&C Saatchi and the7stars to handle creative and media duties.
Associated British Foods (ABF) has appointed M&C Saatchi as lead creative agency for Twinings, with a brief to "reframe" how consumers view the brand and the wider tea category.
How the Mars-owned brand recreated sunny West Coast America in wintry west London for a surreal ad shoot with one of music's biggest stars.
A number of concerns over Coca-Cola's $5.1bn (£3.9bn) acquisition of Costa Coffee are bubbling to the surface.
Sir Elton John is to replace Mr Bean as the face of Snickers' ongoing "You're not you when you're hungry" campaign in a new hip-hop-themed ad.
Everybody loves People Just Do Nothing's Chabuddy G, so who better to promote the ticket ballot for next year's ICC Cricket World Cup than Asim Chaudhry's comedy creation? Right?
Audi has retained its humorous tone with a martial-arts-themed TV ad promoting the luxurious interiors of its recently launched A6, A7 and A8 models.
An unexpectedly successful summer for the England football team may have reset the way in which brands approach our national sport.
BT has promoted Pete Oliver to its top consumer marketing role as part of a restructure aimed at speeding up the roll-out of new converged services.
Toby Jenner's article on the pitch process has struck a chord with some, and struck a nerve with others.
Wavemaker is placing a big bet on its consumer journey management expertise making it the adviser of choice for its clients. Global strategy chief Stuart Bowden explains why.
MediaCom has hired former iProspect UK boss Felicity Long to the newly created role of managing director of its Connected Execution digital activation division.