Content from our thought leader

Alex Brownsell

Senior Reporter

Alex has been with Brand Media since April 2008 and is a specialist in the automotive, financial services, travel and tourism, and energy sectors. In addition to his duties writing news, profiles and analysis pieces, he also assumes news editing and managing duties when required.

Relevant experience: 18 months as reporter on an IT trade publication, IT Europa. Post-graduate diploma in Magazine Journalism at Cardiff University

Favourite ad: John Smiths "'Ave It'", ft Peter Kay

Favourite track: Maximo Park ‘Apply Some Pressure'

One thing not a lot of people know about me: I'm half German

If I wasn't slaving away at Haymarket I'd be..?  Serving ice cream in Torquay

Do the changes to Cannes Lions go far enough?
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Do the changes to Cannes Lions go far enough?

Cannes Lions-owner Ascential has made a host of changes to its 2018 festival, but are they sufficient to silence the critics?

'Era of fake news' driving affluent consumers to international media brands
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'Era of fake news' driving affluent consumers to international media brands

Wealthy consumers are turning to international TV channels over domestic rivals to escape the era of fake news, according to new research.

Cannes Lions boss Jose Papa: 'WPP is a key partner, I expect all the industry to engage with us'
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Cannes Lions boss Jose Papa: 'WPP is a key partner, I expect all the industry to engage with us'

Jose Pape reflects on a turbulent first year leading Cannes Lions, and explains why a journey through Campaign's archive reassured him that the festival could recover from its recent troubles.

Channel 4 makes All 4 platform '100% addressable' in programmatic drive
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Channel 4 makes All 4 platform '100% addressable' in programmatic drive

Channel 4 is to stepping up its efforts in the addressable ad market, offering data targeting across its video-on-demand service All 4, and entering discussions with partners to bring programmatic trading to linear TV.

Cannes Lions shortens festival to five days with 'simplified' awards structure
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Cannes Lions shortens festival to five days with 'simplified' awards structure

Cannes Lions-owner Ascential has announced a host of changes to next year's festival, including plans to a reduce the length of the event and to "simplify" its awards structure.

Should the Coca-Cola truck be parked for good to combat the nation's obesity crisis?
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Should the Coca-Cola truck be parked for good to combat the nation's obesity crisis?

Coke's famous brightly lit HGV is under fire from health campaigners in the city of Liverpool.

Great North Run founder Brendan Foster: 'Our brand is the biggest in the world'
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Great North Run founder Brendan Foster: 'Our brand is the biggest in the world'

The Great North Run takes place this weekend (7 September), with one person set to become the millionth runner to complete the half-marathon - making the event the first of its kind to reach this milestone, ahead of the New York and London marathons.

Charles Dance offers comedy turn in faux-rousing Rugby World Cup 2015 speech
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Charles Dance offers comedy turn in faux-rousing Rugby World Cup 2015 speech

The classic scene is set: Charles Dance in full Shakespearean mode, issuing a rousing speech to the England rugby team, "Cry God for Harry, England, and Saint George!'" and all that. Except there is a Welshman sat in the dressing room.

Apple 'investigating' alleged iCloud weakness after celebrity photo leak
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Apple 'investigating' alleged iCloud weakness after celebrity photo leak

Apple is investigating claims its iCloud service was exploited as part of a hack which leaked private photographs of celebrities online.

Can brands benefit by filling the coding gap in schools?
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Can brands benefit by filling the coding gap in schools?

As brands help address the dearth of coding skills among young people, so opportunities are ­opening up for them to forge a lasting relationship with a generation, writes Alex Brownsell.

Sainsbury's launches Tu brand online as it plots £1bn fashion business
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Sainsbury's launches Tu brand online as it plots £1bn fashion business

Sainsbury's has begun selling its Tu clothing range online, as part of plans to transform the fashion sub-brand into a £1bn business.

Dyson expected to launch first robotic vacuum cleaner
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Dyson expected to launch first robotic vacuum cleaner

Dyson is expected to launch its first robotic vacuum cleaner later this week, following the launch of a cryptic YouTube video.

Lawrence Dallaglio on his plans to make sponsorship more strategic with BBH Sport
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Lawrence Dallaglio on his plans to make sponsorship more strategic with BBH Sport

In a 12-year international rugby career, spanning 85 caps and including that golden Rugby World Cup triumph in 2003, Lawrence Dallaglio has witnessed triumph and failure aplenty - and not just on the field of play.

Direct Line challenges rivals with Harvey Keitel 'fixer' ads
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Direct Line challenges rivals with Harvey Keitel 'fixer' ads

Direct Line has challenged rival insurance firms to match its customer offering with a new £40m campaign starring Harvey Keitel as character Winston Wolf from cult movie 'Pulp Fiction'.

Doctor Who fans allowed to pilot the Tardis with interactive YouTube game
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Doctor Who fans allowed to pilot the Tardis with interactive YouTube game

To celebrate the return of Doctor Who, and the arrival of new lead actor Peter Capaldi, the BBC has launched an interactive game allowing users to pilot the Tardis.

McDonald's plots music scheme and mobile ordering in digital overhaul
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McDonald's plots music scheme and mobile ordering in digital overhaul

McDonald's is set to launch a music and entertainment offering to customers, as it looks to expand its digital presence.

John Lewis ends free tea and cake perk for loyalty scheme members
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John Lewis ends free tea and cake perk for loyalty scheme members

John Lewis is retracting its offer of free tea and cake to loyalty card members, one of the scheme's key perks, after claiming its cafés become "extremely busy" during the Christmas period.

Aviva appoints Andrew Brem as first chief digital officer
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Aviva appoints Andrew Brem as first chief digital officer

Aviva has appointed British Gas boss Andrew Brem as its first chief digital officer, as the insurer looks to drive a "group-wide digital transformation".

Iceland signs Peter Andre as celebrity ambassador
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Iceland signs Peter Andre as celebrity ambassador

Peter Andre has been recruited as the new face of Iceland, the frozen food retailer, which will roll out TV ads featuring the former pop star.

Coca-Cola Life launches as Coke steps up public health message
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Coca-Cola Life launches as Coke steps up public health message

Coca-Cola Life, the brand's new lower-calorie drink, has rolled out to stores, with its UK and Ireland boss saying the product proves Coke's commitment to tackling the "challenge of obesity".