Content from our thought leader

Alex Brownsell

Contributing Editor
Turkey of the week: Paddy Power ad fails to get a laugh
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Turkey of the week: Paddy Power ad fails to get a laugh

Given Paddy Power's idiosyncratic approach to marketing "lolz", its advertising often fails to impress those who are easily offended. However, the brand has rarely been less than delightfully entertaining.

Will Google and Facebook take Unilever's threat to pull adspend seriously?
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Will Google and Facebook take Unilever's threat to pull adspend seriously?

Chief marketing officer Keith Weed used a speech this week to issue a warning to platforms that create division in society.

Daimler appoints Publicis for global Mercedes-Benz brief
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Daimler appoints Publicis for global Mercedes-Benz brief

Daimler has awarded Publicis Groupe the global network and digital agency account for Mercedes-Benz, following a six-month pitch against rival holding groups WPP and Omnicom.

EE trials 'Style Scanner' at Bafta's red carpet show
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EE trials 'Style Scanner' at Bafta's red carpet show

EE is to transform the red carpet at this weekend's British Academy Film Awards into a shoppable fashion event, allowing fans to discover "affordable" versions of stars' outfits.

Unilever's Keith Weed to put price on trust for tech giants
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Unilever's Keith Weed to put price on trust for tech giants

Unilever is threatening to pull ad investment from platforms that "create divisions in society", in what will be seen as a thinly veiled warning to YouTube and Facebook.

First Direct marketer Zoe Burns-Shore on connecting with 'side hustlers'
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First Direct marketer Zoe Burns-Shore on connecting with 'side hustlers'

Zoe Burns-Shore, head of brand and marketing at First Direct, explains why she believes mobile should be treated as just another channel.

Toyota signs eight-year Team GB sponsorship deal
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Toyota signs eight-year Team GB sponsorship deal

Toyota has agreed an eight-year deal to sponsor the UK's Olympic and Paralympic teams, ahead of the start of the Winter Games in Pyeongchang, South Korea.

McDonald's aims upmarket with ITV rugby sponsorship
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McDonald's aims upmarket with ITV rugby sponsorship

McDonald's has signed up to sponsor ITV's coverage of the NatWest Six Nations rugby union tournament, marking the brand's biggest move into the sport to date.

Nissan's Saillard departs after nine months as Europe CMO
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Nissan's Saillard departs after nine months as Europe CMO

Nissan Europe marketing chief Philippe Saillard has exited the business after only nine months in the role.

Publicis picks Microsoft to build AI platform Marcel
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Publicis picks Microsoft to build AI platform Marcel

Publicis Groupe has announced it has selected Microsoft has the technology partner to deliver its artificial intelligence platform Marcel.

Twitter bot sellers probed for pushing 'stolen identities' to celebs
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Twitter bot sellers probed for pushing 'stolen identities' to celebs

A company that allegedly stole identities and sold millions of fake Twitter followers to celebrities including Martha Lane Fox, James Cracknell and Paul Hollywood is under investigation in the US.

News UK agrees to join AOP board
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News UK agrees to join AOP board

News UK has agreed to take a board position at the Association for Online Publishing, boosting the organisation's drive to raise industry standards.

OOH 'boosts market share by a third', claims new Rapport and IPA study
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OOH 'boosts market share by a third', claims new Rapport and IPA study

Out-of-home advertising can boost market share by more than a third, according to a new report written by marketing analyst Peter Field.

JWT and MediaCom on alert as Shell calls global creative and media review
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JWT and MediaCom on alert as Shell calls global creative and media review

Shell has launched a global review of its long-standing creative and media agency arrangements with WPP's J Walter Thompson and MediaCom respectively.

'We are not unique any more': Nissan Europe CMO Philippe Saillard on the brand's next reinvention
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'We are not unique any more': Nissan Europe CMO Philippe Saillard on the brand's next reinvention

Nissan's new European marketing chief Philippe Saillard on the challenge of creating a future-fit brand while Brexit stalls the continent's new car market.

Digital skills shortage drives strong marketing and media M&A levels
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Digital skills shortage drives strong marketing and media M&A levels

The level of mergers and acquisitions in the media and marketing sector is likely to remain strong in 2018, despite ongoing political and economic instability, according to a new report.

Onken returns to TV as sponsor of ITV's Lorraine
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Onken returns to TV as sponsor of ITV's Lorraine

Dairy brand Onken has signed a 12-month deal to sponsor ITV's daytime magazine show Lorraine, as the brand looks to adopt a more "continuous" approach to marketing.

TSB takes aim at UK's 'fat cat' big banks in latest campaign
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TSB takes aim at UK's 'fat cat' big banks in latest campaign

TSB is going on the offensive against the UK's big banks with a new campaign depicting the brands as lazy "fat cats" that take their customers for granted.

Ad industry unites for new mail media currency Jicmail
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Ad industry unites for new mail media currency Jicmail

New metrics are being created to measure the the effectiveness of mail media, backed by organisations including including the DMA, IPA, ISBA, Royal Mail and Whistl.

Cancer Research UK argues link between TV ads and childhood obesity
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Cancer Research UK argues link between TV ads and childhood obesity

Cancer Research UK has called for a ban on high-calorie food and drink TV ads during talent shows and live sports, after a report claims to have drawn a link between TV advertising and childhood obesity.