Given Paddy Power's idiosyncratic approach to marketing "lolz", its advertising often fails to impress those who are easily offended. However, the brand has rarely been less than delightfully entertaining.
Chief marketing officer Keith Weed used a speech this week to issue a warning to platforms that create division in society.
Daimler has awarded Publicis Groupe the global network and digital agency account for Mercedes-Benz, following a six-month pitch against rival holding groups WPP and Omnicom.
EE is to transform the red carpet at this weekend's British Academy Film Awards into a shoppable fashion event, allowing fans to discover "affordable" versions of stars' outfits.
Unilever is threatening to pull ad investment from platforms that "create divisions in society", in what will be seen as a thinly veiled warning to YouTube and Facebook.
Zoe Burns-Shore, head of brand and marketing at First Direct, explains why she believes mobile should be treated as just another channel.
Toyota has agreed an eight-year deal to sponsor the UK's Olympic and Paralympic teams, ahead of the start of the Winter Games in Pyeongchang, South Korea.
McDonald's has signed up to sponsor ITV's coverage of the NatWest Six Nations rugby union tournament, marking the brand's biggest move into the sport to date.
Nissan Europe marketing chief Philippe Saillard has exited the business after only nine months in the role.
Publicis Groupe has announced it has selected Microsoft has the technology partner to deliver its artificial intelligence platform Marcel.
A company that allegedly stole identities and sold millions of fake Twitter followers to celebrities including Martha Lane Fox, James Cracknell and Paul Hollywood is under investigation in the US.
News UK has agreed to take a board position at the Association for Online Publishing, boosting the organisation's drive to raise industry standards.
Out-of-home advertising can boost market share by more than a third, according to a new report written by marketing analyst Peter Field.
Shell has launched a global review of its long-standing creative and media agency arrangements with WPP's J Walter Thompson and MediaCom respectively.
Nissan's new European marketing chief Philippe Saillard on the challenge of creating a future-fit brand while Brexit stalls the continent's new car market.
The level of mergers and acquisitions in the media and marketing sector is likely to remain strong in 2018, despite ongoing political and economic instability, according to a new report.
Dairy brand Onken has signed a 12-month deal to sponsor ITV's daytime magazine show Lorraine, as the brand looks to adopt a more "continuous" approach to marketing.
TSB is going on the offensive against the UK's big banks with a new campaign depicting the brands as lazy "fat cats" that take their customers for granted.
New metrics are being created to measure the the effectiveness of mail media, backed by organisations including including the DMA, IPA, ISBA, Royal Mail and Whistl.
Cancer Research UK has called for a ban on high-calorie food and drink TV ads during talent shows and live sports, after a report claims to have drawn a link between TV advertising and childhood obesity.