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Alex Brownsell

Contributing Editor
Publicis London recruits quartet of strategy directors
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Publicis London recruits quartet of strategy directors

Publicis London has bolstered its strategy department with the recruitment of a quartet of senior hires from agencies including Ogilvy, The & Partnership and Mullen Lowe.

Ex-Karmarama quartet launch new integrated creative and media agency Wax/On
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Ex-Karmarama quartet launch new integrated creative and media agency Wax/On

A group of Karmarama alumni have joined forces with MC&C Media to create a new agency which aims to "reinvent" the partnership between media and creative agencies.

BT adds 'magic' touch with new 'Be there' ads
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BT adds 'magic' touch with new 'Be there' ads

BT has launched a new campaign aiming to inject a greater sense of "magic" into its "Be there" unified brand platform.

Starbucks appoints Havas Helia to handle EMEA customer engagement task
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Starbucks appoints Havas Helia to handle EMEA customer engagement task

Starbucks has appointed Havas Helia as its first European-wide customer engagement agency, following a competitive pitch.

BT plans 'new brand narrative' through converged broadband and mobile services
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BT plans 'new brand narrative' through converged broadband and mobile services

BT has launched its new Consumer division, with plans to create converged product bundles for BT, EE and Plusnet customers.

Facebook suspends 200 apps in data misuse probe
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Facebook suspends 200 apps in data misuse probe

Facebook has suspended around 200 apps from its platform, as part of an investigation into the misuses of data carried out by Cambridge Analytica.

Purplebricks appoints Wavemaker to UK media account
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Purplebricks appoints Wavemaker to UK media account

Online estate agency Purplebricks has hired Wavemaker to handle its "multi-million pound" media planning and buying business, as it plans to step up spending on data-driven marketing.

If the pitch process is broken, what is the alternative?
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If the pitch process is broken, what is the alternative?

Brands and agencies are in agreement that the traditional pitch process is no longer "fit for purpose". What is less clear is what will replace it as a means of marketers selecting agency partners.

If Sorrell was so influential, why can't adland agree on his legacy?
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If Sorrell was so influential, why can't adland agree on his legacy?

For all the talk about 'legacy', industry experts are struggling to agree on how Sir Martin Sorrell will be remembered in years to come.

Most brands willing to work with agencies that refuse to pitch
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Most brands willing to work with agencies that refuse to pitch

Two-thirds of advertisers would consider hiring an agency even if they refuse to take part in a traditional pitch, according to a new study by Creativebrief.

Kantar launches analytics practice amid WPP sale rumours
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Kantar launches analytics practice amid WPP sale rumours

WPP-owned research and insight specialist Kantar is launching a new Analytics Practice, amid rumours that the holding group may be preparing to sell the division.

Publicis London chairman Karen Buchanan departs
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Publicis London chairman Karen Buchanan departs

Karen Buchanan is leaving her role as chairman of Publicis London and chief client development officer across Publicis UK.

M&C Saatchi strategy chief Chicourel pledges to make Golden Square 'great' again
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M&C Saatchi strategy chief Chicourel pledges to make Golden Square 'great' again

Meet M&C Saatchi's new chief strategy officer, the self-confessed sci-fi "nerd" determined to shake adland from its cosy acceptance of "good" work.

Peperami 'animal' reboot sees character visit Thorpe Park and Alton Towers
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Peperami 'animal' reboot sees character visit Thorpe Park and Alton Towers

The Peperami "animal" mascot is back in a new series of ads promoting the brand's partnership with Merlin's Thorpe Park and Alton Towers theme parks.

Foul-mouthed parrot fronts campaign to promote print media
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Foul-mouthed parrot fronts campaign to promote print media

Print Power, a European trade association promoting the use of print media, has launched a new campaign featuring a potty-mouthed parrot character.

Turkey of the week: British Gas' soggy cover-wrap puts off commuters
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Turkey of the week: British Gas' soggy cover-wrap puts off commuters

The daily commute just doesn't feel complete without smudges of ink on fingers and thumbs - a grubby reminder of that morning's edition of Metro.

FCA brings back time-travelling Arnold Schwarzenegger in new PPI ads
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FCA brings back time-travelling Arnold Schwarzenegger in new PPI ads

The Financial Conduct Authority has revived its surreal PPI campaign with two new online films featuring its Arnold Schwarzenegger character going back in time.

Cannes Lions partners with ANA to launch new CMO Growth Council
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Cannes Lions partners with ANA to launch new CMO Growth Council

Procter & Gamble chief brand officer Marc Pritchard is to chair a new CMO Growth Council, backed by Cannes Lions and the Association of National Advertisers.

Facebook campaign claims users should feel reassured over GDPR
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Facebook campaign claims users should feel reassured over GDPR

Facebook has launched a press ad campaign reassuring users that forthcoming European Union regulations will ensure that its data is better protected.

New-business activity down nearly 40% as 2018 gets off to a slow start
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New-business activity down nearly 40% as 2018 gets off to a slow start

AAR remains "cautiously optimistic" about the volume of new-business opportunities, despite recording a 38.3% year-on-year decrease in the total number of completed reviews in the first quarter of 2018 in its latest New Business Pulse report.