Content from our thought leader

John Tylee

'Disruptive and determined': Toyota and Thames Water marketer Mike Moran dies
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'Disruptive and determined': Toyota and Thames Water marketer Mike Moran dies

Mike Moran, who became one of the UK's most high-profile marketers at Toyota and Thames Water before taking a top role in the outdoor advertising industry, has died aged 58.

Making headlines: Key moments throughout Martin Sorrell's historic career
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Making headlines: Key moments throughout Martin Sorrell's historic career

A divisive figure, Sorrell's rise to the top of the ad industry was never dull. Here, we outline the key moments.

Has Sir Martin Sorrell been a positive force for the ad industry?
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Has Sir Martin Sorrell been a positive force for the ad industry?

No matter that he dragged the global ad industry kicking and screaming into the modern age, Sir Martin Sorrell will continue being the subject of a relentless debate about whether he's been a benevolent or a malevolent influence on it.

Sorrell departs WPP: how an outsider shaped the global ad industry
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Sorrell departs WPP: how an outsider shaped the global ad industry

Sir Martin Sorrell's dramatic departure from WPP has rocked the ad industry. John Tylee examines how a man who never ran an ad agency rose to become such a dominant force in marketing communications.

Acclaimed artist and BBH creative Gary Denham dies
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Acclaimed artist and BBH creative Gary Denham dies

Gary Denham, the award-winning art director who also built a reputation as an acclaimed photographer and artist, has died aged 66.

Campaign's review of the moments that defined 2017: Uncertainty was the only certainty
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Campaign's review of the moments that defined 2017: Uncertainty was the only certainty

The only thing certain in 2017 was the widespread uncertainty, from the snap general election and a downer on Cannes to poorly received ads and a raft of senior job changes.

Leading figures from advertising's golden age to recall their memories on film
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Leading figures from advertising's golden age to recall their memories on film

National Lottery money is being used a fund a "living history" project in which some of advertising's most influential figures of the last half century will be filmed talking about their lives and work to create a permanent legacy for the industry's future generations.

Role model art director Godet-Thomas dies
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Role model art director Godet-Thomas dies

Molly Godet-Thomas, the former senior art director who won a Cannes Gold Lion during a career spanning J Walter Thompson and Publicis - during which time she became a role model for aspiring women creatives - has died aged 68 after a two-year battle with cancer.

Heineken marketer and Saatchis 'enforcer' Simonds-Gooding dies
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Heineken marketer and Saatchis 'enforcer' Simonds-Gooding dies

Anthony Simonds-Gooding, the marketer who approved Heineken's iconic "refreshes the parts" campaign before going on to become a trouble-shooter at the then Saatchi & Saatchi group and the financially crippled D&AD, has died aged 80.

Ad industry veteran and author David Bernstein dies
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Ad industry veteran and author David Bernstein dies

David Bernstein, the veteran ad industry commentator, former agency creative director and founder of The Creative Business, has died aged 89.

Is John Lewis losing its retailing crown?
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Is John Lewis losing its retailing crown?

Following a series of news stories highlighting issues such as job cuts and payments below the minimum wage, is the shine coming off John Lewis? Or is this simply a readjustment process that any major retailer might have to endure to emerge stronger?

You saw it here first: 49 years of Campaign's best front pages
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You saw it here first: 49 years of Campaign's best front pages

From its debut in 1968, Campaign has held up a mirror to the ad industry. We look back at some of the best front pages chronicling events that have shaped advertising.

Honing his craft: what ex-Starbucks and Virgin Active marketer Waring did next
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Honing his craft: what ex-Starbucks and Virgin Active marketer Waring did next

If everything goes according to plan, Brian Waring, the one-time chief marketer at Starbucks and Virgin Active, will have built himself a business as bespoke as some of the high-end craftware he's now selling.

History of advertising: No 192: The world's first 'black' ad agency
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History of advertising: No 192: The world's first 'black' ad agency

Advertising created by and for ethnic minorities has sharply contrasting histories on either side of the Atlantic.

The lost art of global marketing
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The lost art of global marketing

The diversity debate may be at the top of the thought-leadership agenda, but does this simply serve to mask the fact that global creative has become an increasingly homogenised and commoditised industry, asks John Tylee.

Why Burger King is Cannes Lions' Creative Marketer of the Year
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Why Burger King is Cannes Lions' Creative Marketer of the Year

Burger King is Cannes Lions' Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive.

Why Burger King is Cannes Lions' Creative Marketer of the Year
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Why Burger King is Cannes Lions' Creative Marketer of the Year

Burger King is honoured as Cannes Lions' Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive. John Tylee speaks to its two top marketers about this approach.

Can MullenLowe leave the last-chance saloon?
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Can MullenLowe leave the last-chance saloon?

Following a period of turmoil, MullenLowe London has reached a defining moment. The management is tasked with licking it into shape to make it what it should be - the flagship of a successful global network.

Has the promise of brand purpose been overblown?
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Has the promise of brand purpose been overblown?

After a raft of ads that have come under criticism for consumers for being tasteless, John Tylee investigates whether brands are taking the concept of "purpose" too far.

Award-winning ad director Graham Rose dies
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Award-winning ad director Graham Rose dies

Graham Rose, multi-award-winning commercials director whose "Photo Booth" spot for Hamlet cigars has been lauded as one of the best British ads of the 20th century, has died aged 68.

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