Content from our thought leader

John Tylee

Has Sir Martin Sorrell been a positive force for the ad industry?

No matter that he dragged the global ad industry kicking and screaming into the modern age, Sir Martin Sorrell will continue being the subject of a relentless debate about whether he's been a benevolent or a malevolent influence on it.

Sorrell departs WPP: how an outsider shaped the global ad industry

Sir Martin Sorrell's dramatic departure from WPP has rocked the ad industry. John Tylee examines how a man who never ran an ad agency rose to become such a dominant force in marketing communications.

You saw it here first: 49 years of Campaign's best front pages

From its debut in 1968, Campaign has held up a mirror to the ad industry. We look back at some of the best front pages chronicling events that have shaped advertising.

Honing his craft: what ex-Starbucks and Virgin Active marketer Waring did next

If everything goes according to plan, Brian Waring, the one-time chief marketer at Starbucks and Virgin Active, will have built himself a business as bespoke as some of the high-end craftware he's now selling.

Why Burger King is Cannes Lions' Creative Marketer of the Year

Burger King is Cannes Lions' Creative Marketer of the Year thanks to brand communications that are pioneering yet inclusive.

Can MullenLowe leave the last-chance saloon?

Following a period of turmoil, MullenLowe London has reached a defining moment. The management is tasked with licking it into shape to make it what it should be - the flagship of a successful global network.

Award-winning ad director Graham Rose dies

Graham Rose, multi-award-winning commercials director whose "Photo Booth" spot for Hamlet cigars has been lauded as one of the best British ads of the 20th century, has died aged 68.

Celebrating 100 years of iconic British advertising

As the IPA marks its centenary, Campaign looks back on British advertising's evolution over the past 100 years--from wartime posters to the 1960s 'golden age' to a drumming gorilla.

Maurice Lévy: I'll be no backseat driver

Arthur Sadoun takes over from Maurice Lévy as Publicis Groupe chairman and chief executive on 1 June. Lévy spoke to Campaign to reflect on his career following the announcement of Sadoun's move.

How agencies should respond to the in-house invasion

The proliferation of in-house operations is gobbling up new business and drawing more talent client-side. What's behind the trend and how can agencies respond to the threat of being sidelined by advertisers, John Tylee asks.

Publicis Groupe Chairman and CEO Maurice Lévy.

Maurice Lévy: My successor will be named before the end of 2016

The Publicis Groupe's chief executive Maurice Lévy talks the thorny issue of succession, the changing industry in 2016, and why he's not thinking about his legacy ... yet

Arthur Sadoun: chief executive officer of Publicis Worldwide.

Publicis Groupe's new bosses: What you need to know

The major shakeup at Publicis Groupe has pushed four people into the succession spotlight. John Tylee assesses their leadership potential and outlines what Publicis agencies need to know about their new bosses

Peter Warren: the Former Ogilvy & Mather chief Peter has died aged 74

Former Ogilvy & Mather chief Peter Warren dies aged 74

Peter Warren, the former Ogilvy & Mather chief who guided the UK agency through one of the most successful periods in its history before continuing his famous double act with Michael Baulk at Abbott Mead Vickers BBDO, has died aged 74.

David Abbott.

Letter from the UK: 2014 was a year of jilted lovers and sad farewells

It will be remembered for a failed mega-merger, long-term relationships that moved on and goodbyes that came too soon.

David Abbott co-founded Abbott Mead Vickers in 1978.

Ad industry remembers David Abbott

Clients, colleagues and his Abbott Mead Vickers co-founders gathered at a memorial service for the advertising legend

Sadoun: ‘I believe in trans­formation, so speed is very important and maybe I get impatient when things aren’t happening quickly enough.’

Publicis' Arthur Sadoun: 'Charm, charisma and arrogance in a single package'

Arthur Sadoun is the Publicis Worldwide boss and an exec going places in a hurry at the network. John Tylee meets the man who many consider to be Maurice Lévy's heir apparent.

Robert Senior

On top of the world

Robert Senior offers a few hints about the future philosophy of SSF Group as he prepares to take the hot seat at the global network

Lake Capital's Terry Graunke has big plans for Engine.

Terry Graunke takes the helm of Engine

Lake Capital's acquisition of Engine brings together Engine's companies PR, direct marketing, data analytics, social media and digital and ad operations with Lake's Hollywood entertainment marketing company Trailer Park and the research company ORC.

CLOSE-UP: LIVE ISSUE/THE DORLANDS SHAKE-UP; What went wrong for Paul Twivy at Bates Dorland?

John Tylee untangles the reasons behind the latest shock exit from Dorlands


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