Most consumers now view geopolitics as a top priority for business — Edelman research
Businesses need to take a stronger position on geopolitical issues, according to new research presented to the World Economic Forum at Davos.
Wimbledon launches campaign that 'goes beyond tennis'
Campaign created by McCann London.
Stella McCartney names new CMO
Peter Chipchase was chief communications and strategy officer at members club Soho House.
David Henderson is WPP's first global corporate affairs chief
Former partner with Finsbury Glover Hering tasked with establishing a new global unit for this function.
Martin Sorrell predicts Q4 recovery but warns spending through recession is 'nonsense'
S4 chairman is forecasting 'V-shaped recession'.
Do Huntsworth and Engine Group intend to merge?
As Huntsworth's half-year results were looming last week, and as the share price continued to flatline, one suspected the group would pull yet another rabbit from its top hat. Few predicted that rabbit would be Lord Chadlington himself.
All you need to know about Cannes in four minutes
The Cannes Lions International Festival of Creativity, which concluded at the weekend, is the largest annual gathering of the world's advertising and PR professionals, designers, digital innovators and marketers.
Haymarket reduces debt, commits to B2B and heralds digital investments
Haymarket Media Group, the independent publisher of B2B and B2C titles such as Campaign and What Car?, has revealed a group turnover of £318.2 million for the 18-month period to 30 June 2013, with an EBITDA of £30.8 million.
LICENSING: Licensing arm signals Disney's recuperation - The US media empire has turned itself around with licensing deals after a year of disappointments
The past 12 months will go down as Mickey Mouse's annus horribilis. The media empire for which he is the icon has suffered a multitude of blows.
PROFILE: Buzz words - Tony Camacho, Commercial director, Buzz
I don’t envy Tony Camacho. First, he has to work at Stansted Airport. Second, he has just launched the UK’s latest budget airline brand into a sector that makes the Northern Ireland political scene look friendly.
OPINION: Marketing Society - Negotiating our course through the moral maze
How do we make our way through the moral maze of marketing? What is our industry’s moral bottom line, and to whom is marketing accountable? How important is our behaviour on marketing?
Dotcoms driving up ITV’s inflation as viewing falls
The rush of dotcom advertisers on to ITV is driving up the cost of advertising on the channel, with media inflation expected to hit 12% for the first quarter of this year.
Lloyds TSB
Lloyds TSB will next week run the first advertising campaign promoting its absorption of pension specialist Scottish Widows. A pounds 3m TV campaign by Saatchi & Saatchi breaks on March 5, comprising three black and white vignettes followed by the appearance of the hooded woman who is Scottish Widows’ established icon. The executions show a 60-year-old couple fulfilling their dream of travelling on a Harley-Davidson motorbike; a younger couple setting up their own ostrich farm; and a grandmother backpacking alone.
BA puts pounds 2.5m into Club class drive
British Airways, desperate to lift its floundering share price, this week begins a major programme to woo lucrative business-class travellers with an ad campaign trumpeting its Club class revamp.
M&S issues final shortlist of four for pounds 20m ad job
Marks & Spencer has confirmed the final shortlist for its centralised ad account, paving the way for what is likely to be one of the most closely scrutinised ad pitches of this year.
EMI wins access to mobile users after Genie deal
EMI, the music giant currently merging with Time Warner, will be able to market direct to potential customers in future, following a content deal with BT Cellnet’s Genie internet service.
Thomson to bring in Whitbread boss
Thomson Holidays has signed senior Whitbread marketer Ed Aspel as its new board-level marketing director, with a brief to ensure its holiday-makers feel the benefits of last year’s brand overhaul.
Brand Masters: Stelios Haji-Ioannou - Easy does it/In the first of a monthly series of Brand master interviews, Stelios Haji-Ioannou tells Danny Rogers about his back-to-basics philosophy and future plans for the Easy Empire
It was easy to spot Stelios when he walked into the throbbing EasyEverything cafe, because he looked like he owned the place. He stood proudly in the middle of his new venture, quietly observing the dozens of web surfers staring at their terminals.
EasyJet to offer 15% of budget airline to staff
EasyJet founder Stelios Haji-Ioannou is to offer staff 15% of the company when he undertakes a partial flotation in November in a move to maintain the airline’s unique culture.
Buzz to look into stretching brand to mobile market
Buzz, KLM’s budget airline which took to the skies last week, is looking at stretching its brand into new areas, including mobile phones.