Content from our thought leader

Danny Rogers

Editor in Chief, the Brand Republic Group

Danny Rogers has been a leading media and marketing journalist for 15 years and is Editor in Chief for Haymarket’s Brand Republic Group (Campaign, Media Week, Marketing, PRWeek,

Danny won a number of awards during his six-year stint editing PRWeek, including Editor of the Year 2008 (winner - British Society of Magazine Editors) Editor of the Year 2009 (highly commended - PPA) - thanks to the title’s growing influence on the national news agenda, and a series of outstanding scoops.

He has previously been a contributing editor to the Financial Times and Media Guardian, as well as deputy editor for Marketing magazine, which he helped overhaul in 2004, winning PPA's Business Magazine of the Year.

Danny is a frequent media commentator on political and business issues, writing regularly for the Independent and the Guardian  along with broadcast appearances on the BBC (Today Programme, News 24, Working Lunch, World News, BBC World Service, FiveLive).

He also retains a strong interest in travel – writing consumer reviews and industry analysis. And is a keen sportsman, although his (lifelong) support for Chelsea Football Club wins him few friends.

Richard Edelman standing behind a lectern with 2022 Edelman Trust Barometer branding

Most consumers now view geopolitics as a top priority for business — Edelman research

Businesses need to take a stronger position on geopolitical issues, according to new research presented to the World Economic Forum at Davos.

Wimbledon launches campaign that 'goes beyond tennis'

Campaign created by McCann London.

Stella McCartney names new CMO

Peter Chipchase was chief communications and strategy officer at members club Soho House.

David Henderson is WPP's first global corporate affairs chief

Former partner with Finsbury Glover Hering tasked with establishing a new global unit for this function.

Danny Rogers: the editor of PR Week

Do Huntsworth and Engine Group intend to merge?

As Huntsworth's half-year results were looming last week, and as the share price continued to flatline, one suspected the group would pull yet another rabbit from its top hat. Few predicted that rabbit would be Lord Chadlington himself.

Danny Rogers: editor-in-chief, PRWeek

All you need to know about Cannes in four minutes

The Cannes Lions International Festival of Creativity, which concluded at the weekend, is the largest annual gathering of the world's advertising and PR professionals, designers, digital innovators and marketers.

Kevin Costello: the chief executive of Haymarket Media Group

Haymarket reduces debt, commits to B2B and heralds digital investments

Haymarket Media Group, the independent publisher of B2B and B2C titles such as Campaign and What Car?, has revealed a group turnover of £318.2 million for the 18-month period to 30 June 2013, with an EBITDA of £30.8 million.

LICENSING: Licensing arm signals Disney's recuperation - The US media empire has turned itself around with licensing deals after a year of disappointments

The past 12 months will go down as Mickey Mouse's annus horribilis. The media empire for which he is the icon has suffered a multitude of blows.

PROFILE: Buzz words - Tony Camacho, Commercial director, Buzz

I don’t envy Tony Camacho. First, he has to work at Stansted Airport. Second, he has just launched the UK’s latest budget airline brand into a sector that makes the Northern Ireland political scene look friendly.

OPINION: Marketing Society - Negotiating our course through the moral maze

How do we make our way through the moral maze of marketing? What is our industry’s moral bottom line, and to whom is marketing accountable? How important is our behaviour on marketing?

Dotcoms driving up ITV’s inflation as viewing falls

The rush of dotcom advertisers on to ITV is driving up the cost of advertising on the channel, with media inflation expected to hit 12% for the first quarter of this year.

Lloyds TSB

Lloyds TSB will next week run the first advertising campaign promoting its absorption of pension specialist Scottish Widows. A pounds 3m TV campaign by Saatchi & Saatchi breaks on March 5, comprising three black and white vignettes followed by the appearance of the hooded woman who is Scottish Widows’ established icon. The executions show a 60-year-old couple fulfilling their dream of travelling on a Harley-Davidson motorbike; a younger couple setting up their own ostrich farm; and a grandmother backpacking alone.

BA puts pounds 2.5m into Club class drive

British Airways, desperate to lift its floundering share price, this week begins a major programme to woo lucrative business-class travellers with an ad campaign trumpeting its Club class revamp.

M&S issues final shortlist of four for pounds 20m ad job

Marks & Spencer has confirmed the final shortlist for its centralised ad account, paving the way for what is likely to be one of the most closely scrutinised ad pitches of this year.

EMI wins access to mobile users after Genie deal

EMI, the music giant currently merging with Time Warner, will be able to market direct to potential customers in future, following a content deal with BT Cellnet’s Genie internet service.

Thomson to bring in Whitbread boss

Thomson Holidays has signed senior Whitbread marketer Ed Aspel as its new board-level marketing director, with a brief to ensure its holiday-makers feel the benefits of last year’s brand overhaul.

Brand Masters: Stelios Haji-Ioannou - Easy does it/In the first of a monthly series of Brand master interviews, Stelios Haji-Ioannou tells Danny Rogers about his back-to-basics philosophy and future plans for the Easy Empire

It was easy to spot Stelios when he walked into the throbbing EasyEverything cafe, because he looked like he owned the place. He stood proudly in the middle of his new venture, quietly observing the dozens of web surfers staring at their terminals.

EasyJet to offer 15% of budget airline to staff

EasyJet founder Stelios Haji-Ioannou is to offer staff 15% of the company when he undertakes a partial flotation in November in a move to maintain the airline’s unique culture.

Buzz to look into stretching brand to mobile market

Buzz, KLM’s budget airline which took to the skies last week, is looking at stretching its brand into new areas, including mobile phones.


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free