Vrity's Values Return Index shows taking stances on social issues does increase purchase propensity.
Bias is often perceived as a negative, but marketers can exploit it to get results quicker—so long as they understand the limitations, says Appier's chief AI scientist.
Many brands haven't had the chance to play around with AI tech and are afraid they're falling behind, says Arnold Worldwide's director of digital strategy.
In order to better predict users' needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.
Artificial intelligence could make us more creative, says a creative technologist at MediaMonks.
Having a plan will ensure the experience you deploy will work for you and your brand in the most productive and engaging way possible, says Facebook Messenger's head of business.
AI could be the secret to happy, healthy brand relationships, says Phenomenon's strategy director.
Aside from preventing Armageddon, the creative and marketing industry is responsible for shaping AI in a way that supports the greater good, says Critical Mass' CSO.
Don't fear artificial intelligence; embrace it, says Deutsch North America's chief digital officer.
Economic losses are down for the first time in three years, finds a study conducted with White Ops.
Sonobi, a header bidding provider, follows its "Beware of the Bro-bots" campaign with "The Yank."
For brands, transformation should be about combining the online and offline worlds through technology to make consumers' lives easier, Abi Morrish writes.
Retail is being eaten alive by Amazon and brands could be next, writes the director at Furthr.
The search giant's AI-driven visual search app gives advertisers new ways to connect with consumers.
Marketers are limiting chatbots by treating them like extensions of their social media campaigns.
The latest chatbot, AI and orchestration innovations announced today.
Agencies cheer, but the announcement could have wider implications for Nielsen and Facebook.
Marketers are excited about the potential of machine learning, but it takes more than enthusiasm to turn the technology into a business advantage, write the CMO and content director of Ready State.
We asked the industry what updates from Facebook's Developer Conference F8 they were most interested in, and the responses were AR, AR and more AR.
The recent Burger King advertisement intended to hijack your Google virtual assistant is a feature, not a bug.
AI is already proving a useful tool for creatives, but will it end up taking their jobs? Emily Tan steps into adland's automated future.
The rise of the robots should spur us to focus on our machine-beating capabilities, especially creative thinking.
If marketers want to own the future, they need to stop looking to the past and instead look ahead and broaden their ambition for marketing technology, writes the head of innovation at Zenith Media USA.
There may come a day when virtual personal assistants live in our brains. What will that mean for marketers?
The footloose globalists are less confident of their position as vanguards of the future, and empathy has been suggested to heal societal divides, writes the director of trend forecasting at J. Walter Thompson.
Ahead of SXSW, Poke's Tom Hostler discusses trends around artificial intelligence and what he'll be looking out for at the event.
"Mobile" is no longer about just the mobile phone and neither is Mobile World Congress, writes Manning Gottlieb OMD's head of mobile strategy.
Mobile World Congress is now a must-do in the industry calendar. Havas Media's UK CEO shares tips for what to think about when you go.
AI and voice recognition promise to accelerate consumer adoption of smart devices, writes the global CEO of Gain Theory.
We asked media and tech experts which innovations should not stay in Vegas.
To create communities of believers, marketers need to find new ways to attract consumers, writes the EVP, director of client engagement at White64.
Fjord's chief client officer identifies the most important shifts marketers should make to stay competitive this year.