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R/GA appoints new global CCO and CXO

R/GA appoints new global CCO and CXO

Tiffany Rolfe elevated from U.S. CCO to global CCO, Ben Williams promoted to global CXO from NY ECD as leadership shakeup continues at IPG shop.

Wells Fargo expands Barri Rafferty's role to include marketing

Wells Fargo expands Barri Rafferty's role to include marketing

The former Ketchum CEO joined Wells Fargo two months ago.

NBCU debuts total media spend measurement tool

NBCU debuts total media spend measurement tool

Tool kicks off targeting the automotive sector, with Honda as launch partner.

Gwyneth Paltrow joins global Xeomin campaign as spokesperson

Gwyneth Paltrow joins global Xeomin campaign as spokesperson

The campaign is Paltrow’s first medical aesthetics partnership.

Red Lobster’s largest shareholder talks marketing shift, Asian expansion

Red Lobster’s largest shareholder talks marketing shift, Asian expansion

With new partners, Bangkok-based Thai Union eyes more targeted advertising as it aims to eventually quintuple the Asia footprint of the world’s largest seafood chain.

Sex sells, but so does fear: Two voter registration campaigns take different tacks

Sex sells, but so does fear: Two voter registration campaigns take different tacks

OkCupid, in a campaign by Mischief @ No Fixed Address, takes a lighter tone to the Ad Council and Viacom/CBS’s more urgent approach.

Burger King lists ingredients on Whopper wrappers to highlight natural flavors

Burger King lists ingredients on Whopper wrappers to highlight natural flavors

The fast-food chain is continuing the real-food message it introduced so memorably with the Moldy Whopper campaign.

Spotify says there’s more to life than music

Spotify says there’s more to life than music

The audio streaming platform gives equal measure to podcasts and music in new global broadcast, digital and OOH campaign.

Coronavirus Briefing: Indoor dining and infection rates, schools defy governor, masking works

Coronavirus Briefing: Indoor dining and infection rates, schools defy governor, masking works

This week’s Haymarket Media Coronavirus Briefing is 1,325 words and will take you seven minutes to read.

BBH joins League of Legends with Riot Games win

BBH joins League of Legends with Riot Games win

Singapore agency to support the global launch of Riot Games' upcoming mobile-first game.

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