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It's time to take the high ground, says GroupM's EMEA brand safety manager.
The account is believed to be worth $150 million.
The California Milk Processor Board's latest PSA inadequately takes aim at fake news about milk.
The shop's MD attributes its success to diverse talent and brands willingness to radically transform.
See what the chief brand officer has to say about the CPG industry today and in the future.
Mark Zuckerberg attempts to put advertisers' minds at ease by stressing his platform has dramatically enhanced its brand safety measures.
"If faces were bleeding someone would do something."
Obvious. But it needs repeating. So, men: show up. And women: let the right men be your allies.
This is the pharma giant's first major corporate brand campaign.