ZSL "Imagine a world" by The Allotment

The Zoological Society of London, the 190-year-old charity, has launched its first-ever brand-awareness campaign.

The campaign "imagines a world without wildlife" and depicts the decline of wildlife species and their habitats around the world in the context of individuals' everyday lives and routines.

It is spearheaded by a 40-second film and runs across out-of-home, social media, digital, cinema, video-on-demand and on site at London and Whipsnade Zoos from 15 August.