The Zeo experiential campaign at Wembley Arena will be the final activation of the brand's first year of sponsorship and will be one of the biggest sampling venues used by the brand this year. Games and dates are yet to be confirmed, but the activity is likely to run over three days in late September.
The campaign began in January, with agency Purity creating and managing all experiential sampling and game-time entertainment at the International Netball Series (INS) and the Zeo Netball Superleague, with the aim of ensuring that Zeo, as the title sponsor, is front-of-mind to all consumers visiting the matches. Matches have been televised on Sky Sports.
Purity also created and managed the Zeo Tingle Crew, an all-male, street dance crew who performed at the Zeo Superleague fixtures and INS games held this year. The existing format - with sampling and a dance crew - will remain the same for the Wembley activation.
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