ZenithOptimedia global ad expenditure forecast

Advertising spend for 2011 and 2012 is optimistic, according to Zenith Optimedia
Advertising spend for 2011 and 2012 is optimistic, according to Zenith Optimedia

After the 2009 downturn, ZenithOptimedia is predicting a strong recovery in the coming years. Brand Republic charts the agency's forecasts to see which mediums will lead the way.

Broadcast and Internet are predicted to lead the recovery with the fastet growth over other mediums over the next 2 years. The forecast, released 19 July, is its third upgrade in a row this year, after six consecutive downgrades.

Click to interact with the charts below:

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free