Zeek to host 'gift cards for cash' pop-up

Zeek: pop-up will help consumers swop unwanted gift vouchers for cash
Zeek: pop-up will help consumers swop unwanted gift vouchers for cash

Zeek, a website and app that lets consumers buy and sell unwanted gift cards, is launching a pop-up giving people the chance to swop unwanted Christmas gift cards for the equivalent amount in pounds.

Opening for one day on 10 January at Westfield Stratford shopping centre, the 'Cash or Kind' pop-up will give visitors the chance to exchange unwanted vouchers for cash to buy something they really want.

The pop-up also aims to encourage people to 'give' - instead of exchanging vouchers for cash, visitors can opt to donate their gift cards or vouchers to charity. Zeek has also pledged to match any charity donations. 

The pop-up will be open from 9am-4pm and has been launched on the back of research from Zeek that reveals the average Brit receives £44 worth of unwanted gifts over Christmas, with around £2.8bn potentially wasted nationwide.

Last year, Westfield Stratford hosted activations from Norwegian Air, Oculus Rift  and KitKat.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.


Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber


The latest work, news, advice, comment and analysis, sent to you every day

register free