Zappos amazes New Hampshire town with unexpected goodies

For latest "surprise and delight" stunt, the e-retailer and Mullen Lowe deliver boxes nobody ordered

Looking to provide a little "surprise and delight" this holiday season, Zappos identified a city populated with loyal customers it could reward with some unexpected goodies. That city — for reasons not made entirely clear — was Hanover, N.H., and the surprise is documented in this brief film from Mullen Lowe. In the dark of night, about 30 Zappos employees delivered boxes full of earmuffs, gloves, headphones, backpacks and assorted winter goodies to everyone in town, who then woke up, well, surprised and delighted. Not a bad way to earn some customer loyalty (and remind consumers you sell more than shoes).


Managing Partner, Chief Creative Officer
EVP, Executive Creative Director/Art
EVP, Executive Creative Director/Copy
Associative Creative Director/Art
Associative Creative Director/Copy
Art Director
SVP, Executive Director Integrated Production
VP, Director of Business Affairs
Broadcast Production Manager

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