For latest "surprise and delight" stunt, the e-retailer and Mullen Lowe deliver boxes nobody ordered
Looking to provide a little "surprise and delight" this holiday season, Zappos identified a city populated with loyal customers it could reward with some unexpected goodies. That city — for reasons not made entirely clear — was Hanover, N.H., and the surprise is documented in this brief film from Mullen Lowe. In the dark of night, about 30 Zappos employees delivered boxes full of earmuffs, gloves, headphones, backpacks and assorted winter goodies to everyone in town, who then woke up, well, surprised and delighted. Not a bad way to earn some customer loyalty (and remind consumers you sell more than shoes).