Yuengling taps into heritage to highlight brand values

D.G. Yuengling & Sons, which was originally named Eagle Brewery in 1829, has decided to tap into its heritage for a campaign that was driven by the family-owned company’s sixth generation.

The initiative, dubbed "Spread Your Wings," celebrates Yuengling’s Eagle icon and highlights the beer brand’s energy and hardworking spirit. Created in partnership with Laughlin Constable, the campaign includes video, audio, out-of-home, print and social media and features moments that challenge people to push their limits, whether creatively, physically or intellectually.