#ProudToLove homes in on the individual, zooming in and out of the legislature and always maintaining a human element. 9/10
Marking LGBT Pride Month and the Supreme Court ruling to recognise same-sex marriage across the US, YouTube has released a heart-warming #ProudToLove campaign, showing their support.
In just under two and a half minutes, audiences are drawn in emotionally through scenes of overwhelming positivity and love as top vloggers from around the globe come out to their closest friends and family.
Honest and truly intimate, the campaign is shot in a documentary style and exudes authenticity.
The video includes the likes of Orange Is The New Black star and LGBT advocate, Laverne Cox, as well as Ellen DeGeneres and Ellen Page, alongside regular couples.
The responses from both the cast and the audience are genuine and heart-felt, channelling messages of love and positivity. As one mother points out, "My son is not an issue. He is a person."
Indeed, #ProudToLove homes in on the individual, zooming in and out of the legislature and always maintaining a human element.
YouTube has utilised its platform to the max, combining meaningful storytelling with a strong social campaign, with online news sources including The Huffington Post, sharing the film with its global readers and amplifying the message.
The video also includes beauty blogger, Ingrid Nilsen, who recently made the headlines after clocking up 9m views for her coming out video.
Here is a campaign that reaches vast audiences, capitalises on talent and engages viewers in a meaningful way.