YouTube is finally turning up the competition on Netflix, Amazon Prime and Hulu Plus with its own ad-free paid subscription model, YouTube Red.
The new service, which will be available in the US for $9.99 on most devices beginning Oct. 28, will offer ad-free versions of all its current video content and exclusive content from the site’s top creators.
New original series from popular and influential YouTube creators, including "PewDiePie," "Single by 30" and "I Am Tobuscus," will become available beginning next year.
The $9.99 fee includes YouTube Red plays on desktop, Android and mobile web; it costs $12.99 per month on iOS devices.
The YouTube Red plan promises video viewing with no advertising, including pre-roll and mid-roll promos, banner and search ads, and in-video text-overlay ads. Video and music files can be saved for offline viewing on mobile devices.
The mobile subscription experience also allows for uninterrupted video viewing as a background app. Currently, the YouTube app closes when a person opens up another app. This feature is exclusive to YouTube Android and iOS apps.
The Red subscription plan will not include videos, television shows and movies that have a pre-set rental or purchase fee. Those will still have to be purchased separately.
YouTube plans to extend the Red subscription service beyond the US next year, Google said.