YouTube throws house party for music streaming launch

YouTube is hosting a four-day house party at 180 The Strand celebrating British music and culture, following the UK launch of its streaming platform.

"YouTube Music: in residence" will include 15 gigs and fireside chats from some of the biggest names in music and culture including Annie Mac and Paul Oakenfold.

Across the four days, visitors can enjoy a series of immersive experiences, from the re-imagining of an iconic London nightclub through to a trip to a pub created in partnership with Camden’s Dublin Castle. A pop-up sneaker store and vinyl shop will also be on site.

The experience has been designed in collaboration with SBTV, Sony Music, Warner Music, Universal Music UK, DAZED and Pitchblack Playback and will run from Thursday 28 June to Sunday 1 July.

Subscribe today for just $89 a year

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com , plus get exclusive discounts to Campaign events

Become a subscriber

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free