YouTube launches six-second Bumper Ads

Today's top stories including Apple reports first sales drop in 13 years, Argos' Black Friday ad banned and YouTube launches six-second Bumper Ads.

Apple reports first sales drop in 13 years

Most read: Apple reports first sales drop in 13 years

A drop in iPhone sales for Apple’s second quarter for 2016 led to the company’s first revenue decline in 13 years.

CEO Tim Cook blamed multiple factors – economic conditions in China, the company’s second largest market after the US, the popularity of the iPhone 6, and the fact that the smaller iPhone SE was released in March.

On those latter two points, the number of iPhone owners upgrading to the iPhone 6 last year means there are fewer opting to upgrade again to the iPhone 6s.

The iPhone SE was released in March, meaning its sales aren’t counted this quarter.

Also in the news

Argos' Black Friday ad banned

Advertising: Argos' Black Friday ad banned

A Black Friday ad for Argos promoting discounted laptops has been banned for being "misleading" after it failed to show how it was meeting demand.

The TV ad, which was broadcast on 23 November 2015, said customers could save £100 on a Toshiba laptop.

A viewer later complained to the Advertising Standards Authority that they had not been able to find an instance of the computer being sold at that price while the ad was being aired and challenged whether the ad was misleading.

When contacted by the ASA, Argos said it had 6,016 units of the laptop in stock, 4,798 of which were available in stores and that they had sold over half this number during the first week of the promotion, which began on 20 November.

By the end of the second week of the 12-day promotion, 537 laptops were left. Because they did not sell out, Argos said they believed they had made a reasonable estimate.

But, in its ruling today, the ASA said it understood that some customers who tried to buy the laptop could not do so because it was out of stock in some local areas, even if national stock remained.

Also in the news

YouTube launches six-second Bumper Ads

Digital: YouTube launches six-second Bumper Ads

Google has introduced a brand new ad format on YouTube that will last for six seconds and cannot be skipped, in order to quickly attract attention from impatient mobile users.

Called Bumper Ads, the ads will be sold through Google’s AdWords auction and are designed to drive awareness and reach.

The six-second video format, sold on a cost per mille basis, will launch next month and is designed to appear before YouTube videos watched on a smartphone or tablet. 

Google is telling advertisers that Bumper Ads work best when combined with other YouTube ads, such as TrueView or Google Preferred. In other words, Bumper Ads are likely to be sold as part of a package to brands.

Also in the news

Hearst picks up highest nominations at PPA Awards

Media: Hearst picks up highest nominations at PPA Awards

Hearst Magazines UK, which publishes Cosmopolitan and Good Housekeeping, has received the most number of nominations for this year's PPA Awards.

Good Housekeeping and Men’s Health were shortlisted in the Consumer Media Brand of the Year category. Hearst received 19 nominations this year, compared with 30 last year.

Shortlist Media Group was the second most-nominated publisher with 15 entries shortlisted. Its women’s freesheet Stylist has been nominated for Consumer Media Brand of the Year too.

Grazia and& Motorcycle News, the Bauer Media titles, have also been nominated in this category. Bauer picked up 14 nominations, as did Time Inc, overall.

More media news

One in five working parents says employer 'does not support them'

Careers: One in five working parents says employer 'does not support them'

One in five parents in the advertising and media industries has said that their employer does not support them at all, according to Nabs, the non-profit organisation.

Nabs has launched a Working Parents Initiative and white paper to share best practice. The charity's research has also found that six out of ten parents know of someone who has left their role because of pressures of being a working parent. This has risen three percentage points in the past two years.

Thirty-two per cent added that they have been "made to feel uncomfortable" by employers or colleagues over their responsibilities as a parent.

As a result, Nabs has released a set of recommendations for best practice such as introducing flexible working practices and training line managers and leaders in how to manage parents.


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