YouTube Ads launches new capabilities for more effective video

Using extensions, Vodafone drove a 2.3x incremental lift in ad recall and a 3.5 percent CTR -- a 785 percent increase over its regional benchmark.

by Oliver McAteer

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in


  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $169 a year

  • Full access to
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?