Young's "smells so good!" by Mother

Young’s has released a TV spot promoting its home-style breaded cod. Mother created the humorous ad, which is set in a Cornish village and features a group of fisherman desparate to know "what smells so good?". Once they discover that it is a plate of Young’s fish, they break into song but are silenced by a woman who snatches the plate and says: "Just give us the fish." Eric Lynne directed the spot through Partizan.