Yoomoo heads on first experiential sampling tour

Yoomoo's 18-day sampling tour will visit six UK shopping centres
Yoomoo's 18-day sampling tour will visit six UK shopping centres

Agency i2i Marketing has been tasked by frozen yoghurt brand Yoomoo to devise its first sampling tour across the UK.

The 18-day tour will stop off at Bristol, Leeds and Liverpool, and has already visited St Ann’s Square in Manchester (16 May), London’s Westfield Stratford shopping centre (24-25 May) and Birmingham’s Bullring shopping centre (30 May).

As part of the activity, a Yoomoo-branded Airstream trailer and giant Yoomoo tub tables have been created where brand ambassadors will be handing out samples of cherry and strawberry-flavoured frozen yogurt.

Yoomoo has also partnered with Nails Inc to create an exclusive Yoomoo nail polish shade called ‘Udderly shocking pink’, of which free samples will be available on the brand’s stand. Consumers will be encouraged to upload photos of their Yoomoo and Nails Inc-inspired creativity with the hastag #guiltfreeze for the chance to win a trip to Ibiza.

Holly Twiss, Nestlé brand manager at R&R Ice Cream, of which the Yoomoo brand sits under, said: "We’re really excited to be setting out on our first ever experiential sampling tour with the brand. We’re strong believers of trial as a conversion to purchase, and we’re confident the fresh, funky look of our brand experience will really engage and connect with our target market."

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