Tweets, Instagram pictures and Facebook posts using the hashtag #ShaveMeSir will all be accepted in lieu of pound sterling at the shop for beard trims and wet shaves.
Customers to the store will also be able to browse Yes Sir’s brands in-store, enter competitions, drink beer and snack on popcorn after receiving their treatment.
Dan Gregory, founder and creative director of Man Made, said: "Man Made and Yes Sir have worked together for almost a year and we have a great partnership. By launching London’s first social pop-up barber it will give us a chance to showcase what we do and bring together the finest products with the finest gentlemen’s grooming."
Rupa Ganatra, co-founder of Yes Sir, added: "We’re excited to be launching this unique pop-up shop with Dan Gregory and the Man Made team. Both our brands are active on social media, enjoy engaging with loyal supporters and customers and we are excited to create a unique and enjoyable experience for them as a way of saying thank you."
The event will take place daily from 11am until 6pm between 18 and 20 September. The concept, which was developed by the brands' in-house teams, has been inspired by similar concepts executed by Nokia, Marc Jacobs and Birds Eye focused on swapping cash for social media posts in pop-up stores.
Comment below to let us know what you think.
For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by subscribing here.