Yes, Lebron James really drives a Kia, says Lebron James

NBA superstar takes on real-life doubters in three new spots from David&Goliath

In 2014, Lebron James started appearing in ads for Kia, and not since Tiger Woods shilled for Buick has the public been so skeptical of a celebrity endorsement.  Now. Lebron takes on the doubters in this new spot from Kia and agency David&Goliath, in which he addresses a real tweet that wagers $10 million he won’t "roll up to the games" in his K900. It’s the first of three spots in which the NBA superstar will take on the skeptics.


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