Yellow Tail finds joy in the details with bright new campaign

2020 has been a pretty crappy year. Yellow Tail wines searches for optimism in its new campaign, "Hello Yellow Tail," which celebrates the little things like "having an awesome hairday" or "finding your missing sock." The 30-second spot, by Pereira O'Dell, is splashed with bright yellow and set to an upbeat tune. 

Credits

President
SVP of Marketing
Senior Brand Manager
Brand Manager
Brand Manager
Creative Chairman, Co-founder
Chief Creative Officer
Executive Creative Director
Creative Director
Associate Creative Director
Copywriter
Associate Design Director
Senior Producer
Senior Project Manager
Director of Business Affairs
Business Affairs Manager
Managing Director
Brand Director
Director of Strategy
Brand Strategy Director
Communications Strategy Director
PRODUCTION
Director
Line Producer
Production Designer
Post Producer
Offline Edit
Assistant Editor
2D Lead
Nuke Artist
Motion Designer
RUMBLE
Music and sound
Composers
Sound designer
Music & Sound Executive Producer

GET YOUR CAMPAIGN DAILY FIX

The latest work, news, advice, comment and analysis, sent to you every day

register free