Yasso frozen yogurt bars get loud in summer campaign

Fortnight Collective films took two weeks from brief to development.

Frozen Greek yogurt company Yasso is gearing up for summer with a series of digital spots highlighting the dessert snack’s high-end ingredients. The short films are from Fortnight Collective, which specializes in cranking out campaigns two weeks after the brief. "Boom Goes the Ice Cream" debuts Friday and runs through July and August in out of home, radio, digital, social and cinema placements. A voice-activated "I Scream" truck will make the rounds in August, offering free dessert to customers who scream loudly enough.