Yahoo and Google sign ad-search deal

Yahoo President and CEO Marissa Mayer.
Yahoo President and CEO Marissa Mayer.

Yahoo will continue to partner with Microsoft during the run of the three-year deal

The non-exclusive three-year deal, in which Google will deliver search ads for Yahoo, will not impact Yahoo’s ad search partnership with Microsoft.

A spokeswoman at Yahoo said the agreement will provide it with "additional flexibility to choose among suppliers of search results and ads".

She said: "Establishing partnerships with both leaders in the search space means we can achieve a competitive search dynamic that will provide a better experience for users and advertisers and will improve our monetisation."

Yahoo announced the partnership in its third quarter financial results today as it reported a 7 per cent rise in GAAP revenue to $1.2 billion in the three months to 30 September, compared with the same period last year.

Gross search revenue increased 2 per cent to $870 million. GAAP display revenue climbed 14 per cent to $509 million in the third quarter of 2015.

This article first appeared on campaignlive.co.uk.

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