Y&R created an app that uses AR to close the gender gap--among statues

The Whole Story project lets users place virtual tributes to women, who constitute just 8 percent of statues in the US.

by I-Hsien Sherwood

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register here or sign in below if you already have an account.

Sign in

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Become a member

From $169 a year

  • Full access to campaignlive.com
  • Exclusive event discounts
  • Plus lots more...

Choose a package

Need to activate  your membership?