Xbox touches up 'Gears of War' tattoos for new release

Short documentary screened at Comic-Con marks the debut of the franchise's latest installment

Loyalty endures. Tattoos fade. 

So to celebrate the latest installment of "Gears of War," the smash-hit Xbox franchise, Microsoft offered to retouch fading GOW tattoos fans had acquired over the years. Working with twofifteenmccann, the company produced a short two-part documentary that recently debuted at E3 and Comic-Con International. The film shows fans getting their ink refreshed and talking -- emotionally at times -- about what the game means to them. 

To prove his own devotion to the game and its fans, franchise co-creator Rod Fergusson is shown getting his first tattoo, as well.

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Director of Strategy
VP Planning Director
Production Company
Director
Line Producer
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Film Title
Chief Creative Officer
Associate Creative Director
Senior Art Director
Art Director
Director of Integrated Production
Producer
Business Director
Account Supervisor
Assistant Account Executive
Business Affairs
Director of Strategy
VP Planning Director
Director of Photography/Editor
Director of Photography/Editor

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