Your X-Wing is waiting in triumphant PlayStation Star Wars spot

PS4 Battlefront ad appeals to anyone who's ever imagined attacking an At-At

As the premiere of Star Wars Episode VII: The Force Awakens rapidly approaches, so, too do the countless tie-ins and cross-promotions.

What separates PlayStation from the parade of merchandising is that it offers consumers a chance to be a part of the action – in video game form, at least.

This spot from BBH New York for PlayStation’s Star Wars Battlefront series does a solid job of communicating that sense of adventure. A frustrated office worker gazes upon his childhood R2D2, remembering the fun he had acting out the movie with a childhood friend.

It’s pretty tame stuff until the friend makes a surprise appearance in the present. Cue the John Williams score, and try not to smile.

A 30-second version of the ad will appear online and on TV. The PS4 Battlefront title and other limited edition Star Wars bundles are set to launch  17 November.


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