Your X-Wing is waiting in triumphant PlayStation Star Wars spot

PS4 Battlefront ad appeals to anyone who's ever imagined attacking an At-At

As the premiere of Star Wars Episode VII: The Force Awakens rapidly approaches, so, too do the countless tie-ins and cross-promotions.

What separates PlayStation from the parade of merchandising is that it offers consumers a chance to be a part of the action – in video game form, at least.

This spot from BBH New York for PlayStation’s Star Wars Battlefront series does a solid job of communicating that sense of adventure. A frustrated office worker gazes upon his childhood R2D2, remembering the fun he had acting out the movie with a childhood friend.

It’s pretty tame stuff until the friend makes a surprise appearance in the present. Cue the John Williams score, and try not to smile.

A 30-second version of the ad will appear online and on TV. The PS4 Battlefront title and other limited edition Star Wars bundles are set to launch  17 November.

Credits

Agency
BBH Creative Chairman
BBH Chief Creative Officer
BBH Chief Strategy Officer
BBH Strategy Director
BBH Business Director
BBH Account Director
BBH Account Executives
BBH Head of Content Production
BBH Senior Content Producer
BBH Head of Business Affairs
Production Company
Director
Director of Photography
Head of Production
Production Designer
Production Service
Production Supervisor
Editing House
Executive Producer
Producer
Editor
Editor Assistant
Sound Design
Sound Mixing
Producer
Engineer
VFX House
Executive Producer
Senior Producer
Production Coordinator
2D Lead Artist
Colorist