The X Factor "2014 promo" by ITV Creative

The X Factor has announced its return with an epic ad by ITV's in-house creative department. It features the judges Cheryl Fernandez-Versini (formerly Cole), Mel B, Simon Cowell and Louis Walsh leading troops of wannabe singers into battle against each other. The work, which launched on 2 August on ITV, was created by Adrian Headley and directed by Howard Greenhalgh.