Wunderman wins Pavegen #Step2Start campaign


Agency Wunderman has been announced as the fittest agency, following a week-long battle held last week by clean technology company Pavegen.

Last week Pavegen launched its #Step2Start fitness-themed activation among a number of London-based marketing agencies to determine which agency had the fittest staff. The five agencies that took part were Wunderman, Imagination, MKTG, Undercurrent and CSM.

As part of the activation, Pavegen installed energy generating LED modules within the five agencies – Wunderman, Imagination, MKTG, Undercurrent and CSM – and an on-screen Christmas pudding measured how well employees were snapping back after the festive season. 

Wunderman came out on top, producing a total 3,542 joules of energy, followed by Undercurrent (3,49 joules) and Imagination (1866 joules).

The winning agency has won a month's supply of ChicP healthy hummus pots made from surplus vegetables.

Last year, Pavegen worked with Adidas on its X-shaped pop-up training space in London.

Comment below to let us know what you think.

For your daily hit of news from the brand experience community, weekly brand and inspiration updates or your monthly trend download, register and subscribe to Event and our bulletins.

Start Your Free 30-Day Free Trial

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.com, plus get exclusive discounts to Campaign events.

Become a subscriber


Don’t miss your daily fix of breaking news, latest work, advice and commentary.

register free