Wunderman Thompson has won a five-year contract with the U.S. Marine Corps worth $529.9 million.
The RFP for its advertising business was issued in December 2018 after working with WPP’s JWT (before it merged with Wunderman) for more than 70 years.
According to a government document released at the time, the "purpose of this contract is to provide full-service advertising agency support to furnish the supplies and services to enhance the USMC’s recruiting efforts."
It adds: "The contractor must develop and execute an advertising strategy that includes a full range of services from development of a strategic and tactical advertising strategy to the production of a wide-range of advertising formats (e.g.: TV, radio, print media, internet, and direct marketing)."
Shane Atchison, CEO, Wunderman Thompson North America, said: "It’s an honor and a privilege to be able to continue our long-standing strategic partnership with the U.S. Marine Corps. The relationship we have built over the last 72 years means we have the depth of trust required to work together to take the Corps’ already exemplary recruiting efforts to the next level."
Generally, the Marines has reviewed the government contract every five years until 2013 when it stretched to six years. JWT defended the business in a review that wrapped three years ago.
Lieutenant Colonel Christian Devine, national director of marketing and communication strategy, Marine Corps Recruiting Command, added: "We congratulate Wunderman Thompson on their contract award and, once again, look forward to partnering with this talented and diverse group of marketing professionals to promote our service brand and support our Marine recruiters."