The Wray & Nephew events will be a celebration of Jamaica, inspired by the brand's Jamaican heritage and roots and its influence on UK culture.
Wray's Jerk Fest event, which will take place on the rooftop of the Bussey Building in South London, will feature six of London’s best jerk chefs who will compete in a cooking competition, with public votes crowning the King or Queen of Jerk. Music will be provided by a range of artists, including King Tubby’s, Trevor Sax, King Yoof and Adam Prescott.
The event will also offer games, including dominoes on Wray’s own tables and the Free Pour Challenge with prizes for guests that can pour a perfect 25ml measure.
The Reggae Rum Punch Relay Race challenge pits teams of four against each other to try and collectively make a Reggae Rum Punch faster than the Jamaican 4x100m relay team’s world record (38 seconds). Winners of the challenges will receive prizes, including limited edition t-shirts, Wray & Nephew tin cups, and domino sets.
A free screening of the classic Jamaican film "The Harder They Come" will commence at the rooftop cinema at sunset.
The second Wray’s Rum Tings event will take place in Birmingham on 20 August at Rainbow Venues, which will include a special guest appearance from Goldie, who will play an exclusive reggae set.
Music and content agency Script is collaborating with Produce UK to provide event production support.
Catherine Borowski, managing director of Produce UK, said: "We're delighted to be collaborating with our friends at Script. They are a brilliant, like-minded, creative business and combined with our skills as artistic event makers we're looking forward to making Wray's Rum Tings a huge success."
Jonathan Shakhovskoy, founder of Script, added: "We're now in our third year of running the Wray & Nephew summer activity and it's a huge pleasure to have the Produce UK team involved to help us scale up. Keeping the activity authentic and credible is our highest priority and their team have a natural understanding of where the line is."
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