WPP's Choreograph contains remnants of data unit that facilitated fraud

A WPP-owned data broker agreed to pay $42 million to resolve a Department of Justice lawsuit after selling personal information to perpetrators of elder fraud. It was quietly shut down in 2021 and had its assets rolled into a new company, Choreograph.

by Jessica Heygate
Logos of WPP, Choreograph and KBM Group

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