World's Talking About: Silverpoint

Punchdrunk, the immersive theatre company, has been the darling of London's creative agencies since its production The Drowned Man hit town.

Its stock will only rise higher after its involvement in Absolut’s "Silverpoint" campaign. The activity promotes the vodka brand’s Andy Warhol bottle and centres on an app. The platform, created by Somethin’ Else, tells the story of a missing girl and users can unravel the mystery by playing a fiendishly addictive puzzle game but also by doing things in the real world, such as visiting certain bars. Given Punchdrunk’s involvement, it’s a safe bet that the best players will be treated to highly engaging immersive experiences.