Wonga.com 'wongies' by Albion

Albion London is launching its first advertising campaign for Wonga.com since winning the brand's £10 million advertising business in May.

A new TV campaign for the short-term loans company will air on Saturday, and will introduce a new set of characters known as the Wongies, an trio of elderly puppets who demonstrate how simple and straightforward it is to apply for a loan through the Wonga website.

The ad was devised by Steve Henry, Teddy Keen, James Kemp and Lauren Hurst, and directed by Roderick Fenske through Hungry Man.